The Apprentice Aotearoa Explained
The Apprentice Aotearoa is a New Zealand reality television series currently airing on TVNZ 1 started on 10 May 2021. It featured Mike Pero as the CEO. The winner received NZ$50,000 and one-on-one mentoring with Pero.[2] The advisors are Cassie Roma and Justin Tomlinson.[3]
The series initially aired in 2010 under the title The Apprentice New Zealand.
Candidates
| Candidate | Background | Age | Hometown | Result |
|---|
| Vanessa Goodson | Event Agency Owner and Creative Director[4] | 30 | Auckland | Winner |
| Stephen McDowell | Social media content creator and advisor[5] | 28 | Invercargill | Runner-up |
| Michael Wilson | Auctioneer[6] | 33 | Auckland | Fired in Week 11 |
| Erna Basson | Beauty Brand Founder - Erabella Beauty [7] | 33 | Auckland | Fired in Week 10 |
| Kennedy Anderson | Social media agency Founder and Creative Director[8] | 23 | Auckland | Fired in Week 9 |
| Gabriel El-khishin | Mental Health Clinician[9] | 22 | Auckland | Fired in Week 8 |
| Tony Collins | Social media agency Managing Director[10] | 24 | Auckland | Fired in Week 7 |
| Megan Fernandes | Marketing Specialist and sneaker customiser[11] | 24 | Auckland | Fired in Week 7 |
| Olivia Rogers | Tourism agency GM and Marketing Specialist[12] | 31 | Auckland | Fired in Week 6 |
| Kyria Warren | Founder of luxury tourism business[13] | 43 | Auckland | Fired in Week 5 |
| Shardae Mitha | Personal Trainer, Boxing Coach and Event Planner[14] | 35 | Auckland | Fired in Week 4 |
| Nicola Spicer | Luxury swimwear founder[15] | 36 | Auckland / Perth / Bali | Fired in Week 3 |
| Bari Samadi | Beverage Company Managing Director[16] | 40 | Auckland | Fired in Week 2 |
| Ish Ryklief | Car Salesman[17] | 24 | Sydney | Fired in Week 1 | |
Weekly results
| Candidate | Original team | Week 3 team | Week 8 team | Week 10 team | Application Result | Record as Project Manager |
|---|
| Vanessa Goodson | Tahi | Mana | Mana | Mana | Winner | 1-1 (Win in week 4, Loss in week 9) |
| Stephen McDowell | Mana | Tahi | Tahi | Mana | Runner-up | 1-1 (Win in week 10, Loss in week 7) |
| Michael Wilson | Mana | Mana | Mana | Tahi | Fired in Week 11 | 2-2 (Win in weeks 7 & 8, Loss in weeks 1 & 10) |
| Erna Basson | Tahi | Tahi | Tahi | Tahi | Fired in Week 10 | 2-0 (Win in weeks 5 & 9) |
| Kennedy Anderson | Mana | Mana | Mana | bgcolor=gray | | Fired in Week 9 | 0-1 (Loss in week 3) |
| Gabriel El-khishin | Mana | Mana | Tahi | bgcolor=gray | | Fired in Week 8 | 1-1 (Win in week 6, Loss in week 8) |
| Tony Collins | Mana | Tahi | bgcolor=gray | | bgcolor=gray | | Fired in Week 7 | 1-0 (Win in week 3) |
| Megan Fernandes | Tahi | Tahi | bgcolor=gray | | bgcolor=gray | | Fired in Week 7 | |
| Olivia Rogers | Tahi | Tahi | bgcolor=gray | | bgcolor=gray | | Fired in Week 6 | 0-1 (Loss in week 6) |
| Kyria Warren | Tahi | Mana | bgcolor=gray | | bgcolor=gray | | Fired in Week 5 | 1-1 (Win in week 1, Loss in week 5) |
| Shardae Mitha | Tahi | Tahi | bgcolor=gray | | bgcolor=gray | | Fired in Week 4 | 0-1 (Loss in week 4) |
| Nicola Spicer | Tahi | Mana | bgcolor=gray | | bgcolor=gray | | Fired in Week 3 | 1-0 (Win in week 2) |
| Bari Samadi | Mana | bgcolor=gray | | bgcolor=gray | | bgcolor=gray | | Fired in Week 2 | 0-1 (Loss in week 2) |
| Ish Ryklief | Mana | bgcolor=gray | | bgcolor=gray | | bgcolor=gray | | Fired in Week 1 | | |
| No. | Candidate | Elimination chart |
|---|
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 |
|---|
| 1 | Vanessa Goodson | IN | IN | IN | WIN | IN | IN | IN | IN | LOSE | IN | IN | HIRED |
|---|
| 2 | Stephen McDowell | IN | BR | IN | BR | IN | IN | LOSE | IN | IN | WIN | IN | LOSE |
|---|
| 3 | Michael Wilson | LOSE | IN | IN | IN | BR | IN | WIN | WIN | IN | LOSE | FIRED | |
|---|
| 4 | Erna Basson | IN | IN | IN | BR | WIN | BR | IN | BR | WIN | FIRED | |
|---|
| 5 | Kennedy Anderson | IN | IN | LOSE | IN | IN | IN | IN | IN | FIRED | |
|---|
| 6 | Gabriel Elkhishin | IN | BR | IN | IN | BR | WIN | IN | FIRED | |
|---|
| 7 | Tony Collins | BR | IN | WIN | IN | IN | BR | FIRED | |
|---|
| 8 | Megan Fernandes | IN | IN | IN | IN | IN | IN | FIRED | |
|---|
| 9 | Olivia Rogers | IN | IN | IN | IN | IN | FIRED | |
|---|
| 10 | Kyria Warren | WIN | IN | BR | IN | FIRED | |
|---|
| 11 | Shardae Mitha | IN | IN | IN | FIRED | |
|---|
| 12 | Nicola Spicer | IN | WIN | FIRED | |
|---|
| 13 | Bari Samadi | IN | FIRED | |
|---|
| 14 | Ish Ryklief | FIRED | | |
|---|
The candidate was hired and won the competition.
The candidate was on the losing team.
The candidate won as project manager on his/her team.
The candidate lost as project manager on his/her team.
The candidate was brought to the final boardroom.
The candidate was fired.
The candidate lost as project manager and was fired.
Challenges
Week 1
- Air Date: 10 May 2021
- Project managers: Michael (Mana) and Kyria (Tahi)
- Task: To come up with a new popcorn flavour that would appeal to both kids and parents[18]
- Result: Tahi received 25,000 orders. Mana received 11,500 orders.
- Winner: Tahi
- Reward: Sabrage Champagne Bar
- Brought into the boardroom: Michael, Tony, Ish
- Fired: Ish Ryklief
- Reasons for firing: Quiet throughout the task and in the boardroom and throwing himself under the bus.
Week 2
- Air Date: 17 May 2021
- Project managers: Bari (Mana) and Nicola (Tahi)
- Task: To design and sell a new range of summer robes to two leading retailers.
- Result: Tahi received 1,300 orders with a profit of $156,000. Mana received 400 orders with a profit of $59,600.
- Winner: Tahi
- Reward: Beer tasting session and tour at Brothers' Brewery
- Brought into the boardroom: Bari, Gabriel, Stephen
- Fired: Bari Samadi
- Reasons for firing: Made costly decisions and didn't focus the team
Week 3
- Air Date: 24 May 2021
- Team reshuffle: Stephen and Tony moved to Tahi, Kyria, Nicola and Vanessa moved to Mana.
- Project managers: Kennedy (Mana) and Tony (Tahi)
- Task: To create a social media campaign aiming to get Kiwis to Hamilton
- Result: Tahi fulfilled the brief better than Mana.
- Winner: Tahi
- Reward: MASU Restaurant SkyCity
- Brought into the boardroom: Kennedy, Kyria, Nicola
- Fired: Nicola Spicer
- Reasons for firing: Responsible for presentation team and failed to lead the team
Week 4
- Air Date: 31 May 2021
- Project managers: Vanessa (Mana) and Shardae (Tahi)
- Task: To create and sell ice cream at an Auckland farmer's market.
- Result: Tahi made a profit of $342.47, while Mana made a profit of $509.03.
- Winner: Mana
- Reward: A 1920's high tea at Hotel DeBrett.
- Brought into the boardroom: Shardae, Erna, Stephen
- Fired: Shardae Mitha
- Reasons for firing: For not controlling the negativity within her team.
Week 5
- Air Date: 7 Jun 2021
- Project managers: Kyria, initially Gabriel (Mana), and Erna (Tahi)
- Task: To create a new eco shampoo and conditioner product.
- Result: Tahi received 729 orders, Mana received 230 orders.
- Winner: Tahi
- Reward: Ten-pin bowling at Archie Brothers Cirque Electriq
- Brought into the boardroom: Kyria, Gabriel, Michael
- Fired: Kyria Warren
- Reasons for firing: For the pitch and bringing Michael to the boardroom instead of Kennedy.
Week 6
- Air Date: 14 Jun 2021
- Project managers: Gabriel (Mana) and Olivia (Tahi)
- Task: Purchase a list of ten items at the lowest possible price.
- Result: Mana's total spend was $313, Tahi's total spend was $332.90.
- Winner: Mana
- Reward: A premium Go-karting experience at BlastaCars.
- Brought into the boardroom: Olivia, Erna, Tony
- Fired: Olivia Rogers
- Reasons for firing: For not bringing Megan to the final boardroom.
Week 7
- Air Date: 21 Jun 2021
- Project managers: Michael (Mana) and Stephen (Tahi)
- Task: Negotiate with vendors to sell their products at the Go Green Expo.
- Result: Tahi's total commissions were $928, Mana's total commissions were $1,474.
- Winner: Mana
- Reward: Private session at Holey Moley.
- Brought into the Boardroom: Stephen, Megan, Tony
- Fired: Megan Fernandes & Tony Collins
- Reasons for firing: Megan for not stepping up as project manager, losing the pitch to secure Rock-It Boards, being a bit player in the previous task and Pero felt she didn't want the investment as much as the others. Tony for his poor negotiation skills, only making one sale and his mistakes in the previous task.
Week 8
- Air Date: 28 Jun 2021
- Team reshuffle: Gabriel is moved to Tahi.
- Project managers: Michael (Mana) and Gabriel (Tahi)
- Task: Run a charity auction for the RMHC.
- Result: Tahi raised $9,285, Mana raised $12,670.
- Winner: Mana
- Reward: Getting pampered by Beauty on Demand at the house.
- Brought into the Boardroom: Gabriel, Erna (Stephen dismissed by Pero)
- Fired: Gabriel Elkhishin
- Reasons for firing: For lacking experience and appropriate skill set.
Week 9
- Air Date: 5 Jul 2021
- Project managers: Vanessa (Mana) and Erna (Tahi)
- Task: Run a coach tour around Auckland for senior citizens.
- Result: Tahi made $2016, Mana made $1672.
- Winner: Tahi
- Reward: A picnic at the Parnell Rose Gardens.
- Brought into the Boardroom: Vanessa, Kennedy (Michael dismissed by Pero)
- Fired: Kennedy Anderson
- Reasons for firing: For struggling on the task and being less consistent than Vanessa.
Week 10
- Air Date: 12 Jul 2021
- Team reshuffle: Stephen moved to Mana, Michael moved to Tahi.
- Project managers: Stephen (Mana) and Michael (Tahi)
- Task: Pitch for and fulfil a gardening contract at Pah Homestead, and sell gardening services door-to-door.
- Result: Tahi's total revenue was $220. Mana's total revenue was $390.
- Winner: Mana
- Reward: Massage at Sofitel Auckland
- Brought into the Boardroom: Michael, Erna
- Fired: Erna Basson
- Reasons for firing: Overshadowed by Michael in the task, and contribution towards losing the Pah Homestead pitch.
Week 11
- Air Date: 19 Jul 2021
- Semi-finalists: Michael, Stephen, Vanessa
- Task: The top three undergo intense interviews with three of New Zealand's top businesspeople.
- Fired: Michael Wilson
- Reasons for firing: Couldn't commit to his new business on a full-time basis.
Week 12 (The Final)
- Air Date: 20 Jul 2021
- Finalists: Stephen, Vanessa
- Stephen's Team: Gabriel, Kennedy, Megan, Olivia, Tony
- Vanessa's Team: Erna, Kyria, Michael, Nicola, Shardae
- Task: Finalists pitch their businesses to Mike Pero, his advisors and a panel of industry experts.
- Hired: Vanessa Goodson
- Reasons for hiring: More commercially viable business, strong brand identity, passion and personality.
References
External links
Notes and References
- Web site: The Apprentice Aotearoa. . 12 October 2021.
- News: Meet the contestants of The Apprentice Aotearoa. en-NZ. TVNZ. 2021-05-11.
- Web site: 2021-05-10. The Apprentice Aotearoa: Mike Pero trumped by deputy's star turn in TVNZ reboot. 2021-05-12. Stuff. en.
- Web site: Vanessa Goodson. 2021-05-11. www.tvnz.co.nz.
- Web site: Stephen McDowell. 2021-05-11. www.tvnz.co.nz.
- Web site: Michael Wilson. 2021-05-11. www.tvnz.co.nz.
- Web site: Erna Basson. 2021-05-11. www.tvnz.co.nz.
- Web site: Kennedy Anderson. 2021-05-11. www.tvnz.co.nz.
- Web site: Gabriel Elkhishin. 2021-05-11. www.tvnz.co.nz.
- Web site: Tony Collins. 2021-05-11. www.tvnz.co.nz.
- Web site: Megan Fernandes. 2021-05-11. www.tvnz.co.nz.
- Web site: Olivia Rogers. 2021-05-11. www.tvnz.co.nz.
- Web site: Kyria Warren. 2021-05-11. www.tvnz.co.nz.
- Web site: Shardae Mitha. 2021-05-11. www.tvnz.co.nz.
- Web site: Nicola Spicer. 2021-05-11. www.tvnz.co.nz.
- Web site: Bari Samadi. 2021-05-11. www.tvnz.co.nz.
- Web site: Ish Ryklief. 2021-05-11. www.tvnz.co.nz.
- Web site: 2021-05-10. The Apprentice Aotearoa: Mike Pero trumped by deputy's star turn in TVNZ reboot. 2021-05-11. Stuff. en.
