| Series Number: | 18 |
| Num Episodes: | 12 |
| Network: | BBC One |
The eighteenth series of British reality television series The Apprentice premiered on 1 February 2024 in the UK on BBC One.[1] Karren Brady and Tim Campbell returned as Lord Sugar's aides.[2] [3] The eighteen candidates competing in the series were revealed on 23 January 2024.[4]
The series concluded on 18 April 2024, with Rachel Woolford emerging as the overall winner, finishing over runner-up Phil Turner.[5]
In January 2023, whilst the previous series was airing, the BBC announced applications were open for the eighteenth series.[6] [7] The applications closed on 29 January 2023.[8] In November 2023, it was confirmed that the series would be pushed back to February 2024 instead of the usual slot due to the second series of The Traitors launching in January.[9] [10] [11] The first teaser for the new series was revealed on 17 January 2024.[12]
Before the series, Lord Sugar spoke during an interview with The Times announcing his plans to "tone down" the penultimate "interviews" episode for this series, following the controversy surrounding the interrogations from the interviewers in the previous series, which Sugar himself said he found "hard to watch."[13] [14] His aide Karren Brady defended the segment of the process however, insisting that she was not trying to upset the candidates, [during the interviews] however added that "resilience" was critical for running a successful business.[15]
The two teams are named Supream and Nexus.[16]
| Candidate | Background | Age | Result | |
|---|---|---|---|---|
| Rachel Woolford | Boutique fitness studio owner | 27 | Winner | |
| Phil Turner | Pie company owner | 37 | Runner-up | |
| Paul Midha | Dental practice owner | 29 | Fired in the interviews stage | |
| Florence "Flo" Edwards | Recruitment consultant | 29 | ||
| Tre Lowe | Musician & wellness entrepreneur | 48 | ||
| Steve Darken | Management consultant | 37 | Fired in the tenth task | |
| Foluso Falade | Project manager | 25 | ||
| Maura Rath | Yoga company owner | 33 | Fired in the ninth task | |
| Raj Chohan | Mortgage broker | 41 | ||
| Noor Bouziane | Jewellery company owner | 22 | Fired in the eighth task | |
| Virdi Singh Mazaria | Music producer | 24 | Fired in the seventh task | |
| Samantha "Sam" Saadet | Perinatal fitness coach | 33 | Fired in the sixth task | |
| Onyeka Nweze | Chartered company secretary | 25 | Fired in the fifth task | |
| Jack Davies | Recruitment director | 29 | Fired in the fourth task | |
| Amina Khan | Pharmacist & business owner | 32 | ||
| Asif Munaf | Doctor & wellness brand owner | 34 | Fired in the third task | |
| Paul Bowen | Pie company director | 34 | Fired in the second task | |
| Oliver "Ollie" Medforth | Sales executive | 27 | Fired in the first task |
| Candidate | Task Number | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | ||
| Rachel | IN | IN | IN | IN | IN | IN | LOSE | LOSS | IN | LOSE | IN | HIRED | |
| Phil | LOSS | LOSE | LOSS | BR | LOSS | BR | LOSS | LOSS | BR | WIN | IN | RUNNER-UP | |
| Paul M. | LOSS | LOSS | IN | IN | LOSE | LOSS | IN | WIN | LOSS | IN | FIRED | ||
| Flo | IN | IN | WIN | IN | LOSS | LOSS | IN | IN | BR | IN | FIRED | ||
| Tre | LOSS | LOSS | IN | IN | WIN | IN | LOSS | LOSS | WIN | IN | FIRED | ||
| Steve | BR | LOSS | IN | IN | IN | WIN | IN | IN | IN | FIRED | |||
| Foluso | IN | WIN | IN | IN | IN | IN | BR | LOSS | IN | FIRED | |||
| Maura | IN | IN | LOSS | BR | LOSS | BR | WIN | IN | FIRED | ||||
| Raj | IN | IN | IN | WIN | IN | IN | IN | IN | PM | ||||
| Noor | IN | IN | IN | IN | IN | IN | LOSS | PM | |||||
| Virdi | LOSE | LOSS | LOSS | BR | BR | LOSS | FIRED | ||||||
| Sam | IN | IN | BR | BR | LOSS | PM | |||||||
| Onyeka | WIN | IN | BR | BR | FIRED | ||||||||
| Jack | LOSS | LOSS | LOSS | PM | |||||||||
| Amina | IN | IN | BR | FIRED | |||||||||
| Asif | LOSS | BR | PM | ||||||||||
| Paul B. | LOSS | FIRED | |||||||||||
| Ollie | FIRED | ||||||||||||
The candidate won this series of The Apprentice.
The candidate was the runner-up.
The candidate won as project manager on their team, for this task.
The candidate lost as project manager on their team, for this task.
The candidate was on the winning team for this task / passed the Interviews stage.
The candidate was on the losing team for this task.
The candidate was brought to the final boardroom for this task.
The candidate was fired in this task.
The candidate lost as project manager for this task and was fired.