Airline: | THAI Smile Airways Thai: บริษัท ไทยสมายล์แอร์เวย์ จำกัด |
Iata: | WE |
Icao: | THD |
Callsign: | THAI SMILE |
Frequent Flyer: | Royal Orchid Plus |
Fleet Size: | 12 |
Founded: | |
Aoc: | AOC.0007[1] |
Commenced: | |
Ceased: | |
Headquarters: | 89 Vibhavadi Rangsit Road, Chatuchak, Bangkok 10900, Thailand |
Key People: | Viset Sontichai (CEO) |
THAI Smile Airways was a Thai regional airline and a wholly owned subsidiary of Thai Airways International headquartered in Bangkok. In 2023, it was announced that Thai Smile would be merged into its parent company, Thai Airways.[2] The airline merged into Thai Airways International on 31 December 2023. The full cessation of operations was fully effective on January 1, 2024.[3]
See also: Thai Tiger Airways.
On 20 May 2011, the Thai Airways board announced plans to create a new lower-cost airline, at the time dubbed Thai Wings.[4] The creation of the airline was announced by Ampon Kittiampon, the chairman of Thai's board of directors, on 19 August 2011.[5] It began operations in July 2012.[5] According to Ampon, THAI Smile is intended to serve the market gap between low-cost carriers and full service airlines.[5] The name THAI Smile was chosen from a pool of 2,229 entries in a contest to name the airline.[5] According to an official at Thai Airways, THAI Smile was planned to begin showing an annual profit of about five million baht within two years of the start of operations.[5]
In February 2023, it was reported that Thai Smile may be dissolved as a separate entity and merged with its parent company, Thai Airways International, by mid-2024 in an effort to reduce losses.[6] On 18 May 2023, Thai Airways announced that Thai Smile would be merged into its parent as part of the group's post-COVID reconstruction process by the end of 2023.[7] Thai Smile was set to ceased all operations on 31 December 2023.
Thai Smile Airways was an official sponsor of Thai Honda Ladkrabang and Ratchaburi Mitr Phol.[8] [9]
As of 2023, Thai Smile flew to the following destinations. The airline served only domestic destinations before ceasing operations on 31st December 2023.:[10]
, THAI Smile operated the following aircraft:[15]
Aircraft | In Service | Orders | Passengers | Note | |||
---|---|---|---|---|---|---|---|
U | Y | Total | |||||
Airbus A320-200 | 3 | - | 12 | 156 | 168 | Transferred to Thai Airways International.[16] | |
9 | - | 162 | 174 | ||||
Total | 12 |