Thai Smile Explained

Airline:THAI Smile Airways
Thai: บริษัท ไทยสมายล์แอร์เวย์ จำกัด
Iata:WE
Icao:THD
Callsign:THAI SMILE
Frequent Flyer:Royal Orchid Plus
Fleet Size:12
Founded:
Aoc:AOC.0007[1]
Commenced:
Ceased:
Headquarters:89 Vibhavadi Rangsit Road, Chatuchak, Bangkok 10900, Thailand
Key People:Viset Sontichai (CEO)

THAI Smile Airways was a Thai regional airline and a wholly owned subsidiary of Thai Airways International headquartered in Bangkok. In 2023, it was announced that Thai Smile would be merged into its parent company, Thai Airways.[2] The airline merged into Thai Airways International on 31 December 2023. The full cessation of operations was fully effective on January 1, 2024.[3]

History

Foundation

See also: Thai Tiger Airways.

On 20 May 2011, the Thai Airways board announced plans to create a new lower-cost airline, at the time dubbed Thai Wings.[4] The creation of the airline was announced by Ampon Kittiampon, the chairman of Thai's board of directors, on 19 August 2011.[5] It began operations in July 2012.[5] According to Ampon, THAI Smile is intended to serve the market gap between low-cost carriers and full service airlines.[5] The name THAI Smile was chosen from a pool of 2,229 entries in a contest to name the airline.[5] According to an official at Thai Airways, THAI Smile was planned to begin showing an annual profit of about five million baht within two years of the start of operations.[5]

Merger into Thai Airways International

In February 2023, it was reported that Thai Smile may be dissolved as a separate entity and merged with its parent company, Thai Airways International, by mid-2024 in an effort to reduce losses.[6] On 18 May 2023, Thai Airways announced that Thai Smile would be merged into its parent as part of the group's post-COVID reconstruction process by the end of 2023.[7] Thai Smile was set to ceased all operations on 31 December 2023.

Corporate affairs

Thai Smile Airways was an official sponsor of Thai Honda Ladkrabang and Ratchaburi Mitr Phol.[8] [9]

Destinations

As of 2023, Thai Smile flew to the following destinations. The airline served only domestic destinations before ceasing operations on 31st December 2023.:[10]

Country/TerritoryCity/RegionAirportNotesRefs
BangladeshChittagongShah Amanat International Airport
CambodiaPhnom PenhPhnom Penh International Airport
Siem ReapSiem Reap International Airport
Siem Reap–Angkor International Airport
ChinaChangshaChangsha Huanghua International Airport
ChongqingChongqing Jiangbei International Airport
KunmingKunming Changshui International Airport
XiamenXiamen Gaoqi International Airport
ZhengzhouZhengzhou Xinzheng International Airport
Hong KongHong Kong International Airport
IndiaAhmedabadAhmedabad Airport[11]
DelhiIndira Gandhi International Airport
GayaGaya Airport
HyderabadRajiv Gandhi International Airport
JaipurJaipur International Airport
KolkataNetaji Subhas Chandra Bose International Airport[12]
LucknowChaudhary Charan Singh International Airport
MumbaiChhatrapati Shivaji Maharaj International Airport
VaranasiLal Bahadur Shastri Airport
IndonesiaJakartaSoekarno–Hatta International Airport
LaosLuang PrabangLuang Prabang International Airport
VientianeWattay International Airport
MacauMacau International Airport
MalaysiaKota KinabaluKota Kinabalu International Airport[13]
Kuala LumpurKuala Lumpur International Airport
PenangPenang International Airport
MyanmarMandalayMandalay International Airport
YangonYangon International Airport
NepalKathmanduTribhuvan International Airport
SingaporeChangi Airport
Sri LankaColomboBandaranaike International Airport
TaiwanKaohsiungKaohsiung International Airport
TaipeiTaiwan Taoyuan International Airport
ThailandBangkokDon Mueang International Airport[14]
Suvarnabhumi Airport
Chiang MaiChiang Mai International Airport
Chiang RaiMae Fah Luang - Chiang Rai International Airport
Hat YaiHat Yai International Airport
Khon KaenKhon Kaen Airport
KrabiKrabi International Airport
LoeiLoei Airport
Nakhon Si ThammaratNakhon Si Thammarat Airport
NanNan Nakhon Airport
NarathiwatNarathiwat Airport
PhuketPhuket International Airport
Roi EtRoi Et Airport
Surat ThaniSurat Thani International Airport
TrangTrang Airport
Ubon RatchathaniUbon Ratchathani Airport
Udon ThaniUdon Thani International Airport
VietnamHanoiNoi Bai International Airport
Ho Chi Minh CityTan Son Nhat International Airport

Fleet

, THAI Smile operated the following aircraft:[15]

AircraftIn ServiceOrdersPassengersNote
UYTotal
Airbus A320-2003 - 12156168Transferred to Thai Airways International.[16]
9 - 162174
Total12

Notes and References

  1. Web site: List of Thailand Air Operator Certificate Holders . 5 October 2022 . . 5 October 2022 .
  2. Web site: Cross . Lee . 2023-05-18 . Thai Smile to be Re-Absorbed into Thai Airways International . 2023-05-22 . Airways . en-US.
  3. Web site: 2023-12-01 . Thai Smile Airways to cease flight operations on December 31 . 2023-12-02 . nationthailand . en.
  4. Web site: THAI to launch new budget airline . Bangkok Post . 20 May 2011 . 22 August 2011.
  5. Web site: THAI sister airline launch set for 2012 . Bangkok Post . 20 August 2011 . 22 August 2011.
  6. https://www.bangkokpost.com/business/2514539/thai-smile-thai-merger-to-cut-losses bangkokpost.com - Thai Smile-THAI merger 'to cut losses'
  7. Web site: Cross . Lee . 2023-05-18 . Thai Smile to be Re-Absorbed into Thai Airways International . 2023-05-22 . Airways . en-US.
  8. Web site: "ไทยฮอนด้า" ทุ่ม 100 ล้าน ลุยไทยลีก ตั้งเป้าท็อป 10. 29 January 2017.
  9. Web site: สายการบินแรก!ราชบุรีจับมือไทยสมายล์. 15 September 2017.
  10. Web site: Thai Smile Booking and Destinations. Thai Smile. 1 May 2020.
  11. Web site: THAI SMILE MOVES AHMEDABAD SERVICE TO THAI FROM SEP 2023. Aeroroutes. 24 August 2023.
  12. Web site: Thai Smile Resumes Kolkata Bangkok Flights.
  13. Web site: August 16, 2017. Jim. Liu. Update 2: Thai Smile cancels Kota Kinabalu service from Sep 2017. 2022-01-25. Routes Online.
  14. Web site: New Route! Fly Direct Flights from Donmuang to Chiang Mai . Thai Smile.
  15. Airbus Orders and Deliveries (XLS), accessed via Web site: Orders & Deliveries . Airbus . 31 August 2017 . 4 October 2017.
  16. Web site: leah . 2023-05-18 . Thai Airways - Thai Smile merger gets green light . 2023-05-21 . Thaiger . en.