Ten To One Rum Explained

Ten To One
Native Name:	Ten To One Rum
Founded:	2019
Founder:	Marc Farrell
Owners:	Ciara, Marc Farrell
Type:	Private
Products:	Rum
Production Year:	2019

Ten To One Rum is a Caribbean rum brand founded by Marc Farrell in 2019. ^[1] Ten To One's name was inspired by the origin of the West Indies Federation, which consisted of 10 countries. ^[2] The name references a famous quote from Trinidad and Tobago’s first Prime Minister, Dr. Eric Williams ^[3]

Ciara joined Ten To One Rum as an investor, co-owner, and director in October 2021. ^[4] In her new role, Ciara will work closely with Marc Farrell across the areas of marketing, creative, business development, and strategic partnerships. ^[5]

Varieties

The brand's current product selection includes a Caribbean White Rum, a Caribbean Dark Rum, and a Five Origin Select Rum. ^[6]

In celebration of Black History Month, the company has partnered with Uncle Nearest Premium Whiskey for a Caribbean rum edition. ^[7]

Notes and References

1. Web site: Ten To One Company Profile: Valuation and Investors. PitchBook.
2. Web site: Marc Farrell Wants to Change the Way You Think About Rum . Evans . Yolanda. Yahoo. 27 May 2021.
3. Web site: One From 10 Equals 0 . The Tribune. 6 May 2019.
4. Web site: Ciara Partners with Award-Winning Ten To One Rum as an Investor and Co-owner. Pierson. Liz. Business Wire. 1 October 2021.
5. Web site: Pace. Gina. 2021-10-01. Ciara Becomes An Investor And Co-Owner Of Ten To One Rum. 2021-10-01. Forbes. en-US.
6. Web site: Neish. Sarah. 2021-10-11. Ciara invests heavily in Ten To One Rum. The Drink Business. en-US.
7. Web site: Gibson. Amber. 2022-02-04. Ten To One celebrates Caribbean roots with special-edition rum and cocktail manual. The TRiiBE - Reshaping the narrative of Black Chicago. en-US.