10 Sport Explained

10 Sport
Channel:Network 10
Paramount+
Premiered:1965
Headquarters:Pyrmont, New South Wales
Country:Australia
Major Contracts:A-League Men
A-League Women
AFC Asian Cup
Australia Cup
Bellator MMA
Formula One
MotoGP
Matildas Internationals
Socceroos Internationals
FA Cup
EFL Cup
NBL
Parent:Ten Network Holdings
(Paramount Networks ANZ)
Sister:10 Peach
10 Bold
Nickelodeon
TVSN
Gecko TV

10 Sport (known as Ten's World of Sport from 1992 until 1996, stylised as Ten Sport prior to 2018) is the brand that all sporting events broadcast on Network 10, an Australian free-to-air commercial television network. Sports streamed on Paramount+ in Australia since August 2021 are also broadcast under the 10 Sport banner.

All sport events were broadcast under the One HD banner from 26 March 2009 until it ceased being a sole sports channel in early 2011.

History

Australian rules

In 2002, Ten combined with the Nine Network to acquire free-to-air broadcast rights for the AFL, the elite Australian rules competition, displacing the Seven Network which had held the rights for more than 40 years. Ten broadcast Saturday afternoon and Saturday night games and had exclusive rights for all finals games, the network also alternated in showing the pre-season Grand Final and Brownlow Medal count with Nine (Ten telecasted the events in 2002, 2004 and 2006) while they showed each local state team's games that were played by WA, SA, QLD and NSW teams that were played on a Saturday. Along with the Seven Network, Ten placed a successful $780 million bid to jointly broadcast the game from 2007 to 2011.[1] Under this deal, Ten continued to broadcast the Saturday component of the competition. However, unlike the previous deal, Ten did not hold the exclusive rights to the finals series. Instead, the networks shared the broadcasting of the finals series and alternated the broadcast of the grand final. In the years when Ten did not televise the Grand Final (2008 and 2010), it telecast the Brownlow Medal presentation and the Nab Cup Grand Final. Ten ended AFL broadcasting at the conclusion of the 2011 season. At the end of 2011, Network Ten lost the rights to the AFL with Seven taking over the free-to-air TV Saturday games. Ten Sport won a Logie Award for "Most Popular Sport Program" at the 2012 TV Week Logie Awards for its telecast of the 2011 AFL Grand Final which was the last to be broadcast.

Basketball

In 1992, Network 10 also used to air the National Basketball League (NBL) during the middle of the basketball boom in Australia from 1992 to 1997, but after delegating games to extremely late night time slots the network eventually ended its broadcasting. In March 2010 however, it was announced that Network 10 and digital channel One would show NBL games for the next 5 years. Starting with 2 games per week, and raising to 5 per week in the 2014/15 season. The network also screened Boomers and Opals games. On the 19 August 2021, The NBL and Channel 10 announced a broadcast deal that would involve 10 Peach showing two games every Sunday, Starting with the 2021/22 Season.

Cricket

In 2013, Ten paid $100 million for exclusive rights to broadcast the Big Bash League from 2013 to 2018, marking the channel's first foray in elite domestic cricket coverage.[2] Ten previously held the broadcast rights to the Indian Premier League.

Horse racing

Network 10 broadcast the Melbourne Cup between 1978 and 2001, and again from 2019 to 2023. For a brief period in 2019 before the Melbourne Cup, Network 10 also broadcast some International Racing meets from the United Kingdom and France.

Motorsport

Ten has been a long-standing broadcaster of motorsport events. It has produced the motoring show RPM to complement its coverage.

In 2003, Ten started broadcasting the Formula One World Championship after the Nine Network dropped the rights in 2002 after 22 years of coverage. Other series broadcast include the Supercars Championship from 1997 to 2006 and 2015 to 2020 and MotoGP since 1997.

On 30 September 2017, 10 has dropped its remaining Formula One international live races; it retained the broadcast rights of Formula One Australian Grand Prix live races and rest of highlights from international races of Formula One World Championship.

Rugby league

Ten broadcast the New South Wales Rugby League premiership from 1983 until 1991. The network was experiencing severe financial problems in the early 1990s, and it was the New South Wales Rugby League that successfully applied to place the network in liquidation in 1991.[3]

Rugby union

Network 10 has broadcast the 1995, 2007 and 2019 Rugby World Cups.[4] From 2013 to 2020, 10 broadcast Wallabies test matches played in Australia and Rugby Championship matches involving the Wallabies.

Soccer

Network 10 in 2007 broadcast its first soccer broadcast with the Sydney FC v LA Galaxy exhibition match. The match was broadcast on the main channel nationally in a three-hour special presentation. In 2017, Ten entered a two-year deal becoming the FTA broadcaster of the A-League and Socceroos matches. 27 matches played on Saturday Nights were simulcasted from Fox Sports on 10 Bold along with five finals matches and Socceroos matches over the two-year period. Fox on One was a three-hour programming block produced by Fox Sports for Network 10 each Saturday night on 10 Bold. It included Back Page Live followed by the live broadcast of the Saturday Night A-League match.

In 2021, Network 10 returned broadcasting soccer acquiring full broadcast rights become the home of Australian Soccer in a five-year deal. One A-League match each Saturday night will be broadcast on the main channel along with one W-League match each Sunday on 10 Bold. All A-League and W-League finals will also be broadcast live and free on FTA. All remainder matches will be streamed on Paramount+. A separate four-year deal was also struck with Football Australia with all Socceroos and Matildas matches to be broadcast on FTA along with for the first time, the FFA Cup Final. Other FFA Cup matches will be streamed on Paramount+. Other content also acquired which will be shown on Network 10 platforms including Under 23 friendlies, Youth national team home matches along with AFC competitions. 10 and Paramount+ also became the official broadcaster of the FA Cup.

Olympic and Commonwealth Games

Ten broadcast both the summer and winter Olympics in 1984 and 1988. Network 10 acquired broadcast rights to the 2014 Winter Olympics for $20 million after all three major commercial networks pulled out of bidding on rights to both the 2014 and 2016 Olympic Games due to cost concerns. The Nine Network had lost $22 million on its joint coverage of the 2012 Games with Foxtel, and the Seven Network's bid was rejected for being lower than what Nine/Foxtel had previously paid.[5] [6] [7]

Network 10, in joint partnership with subscription television provider Foxtel, had broadcast rights for the 2010 Commonwealth Games.[8] It also broadcast the 1994 and 2014 games. Channel 10 won praise for their broadcast of the Olympics and Commonwealth Games with many Australians hoping they return to 10 in the near future.

Events

10 Sport holds broadcast rights to the following events:

Current

SportEventBroadcast partner(s)DatesNotes
BasketballNational Basketball LeagueFox Sports (1995–1997), ESPN (2021–present)1992–1997, 2010–2015, 2021–presentone matches Live per week every Sunday Afternoon on 10
Mixed martial artsBellator MMAUFC TV2021–presentLive coverage of every fight on 10Play
Motor racingFormula One Australian Grand PrixFox Sports (2015–)2003–presentLive coverage on 10.
Motor racingMotoGP Australian motorcycle Grand Prix1997–presentLive coverage on 10.
SoccerA-League Men[9] Paramount+ Sports2017–2019, 2021–present One match every Saturday night & One Sunday afternoon matches on 10 Bold including all finals
SoccerA-League Women[10] Paramount+ Sports2021–presentOne match every Sunday afternoon on 10Play including all finals; Grand final Live on 10 Bold
SoccerSocceroos InternationalsParamount+ Sports2018–2019, 2021–presentEvery Game LIVE
SoccerMatildas InternationalsParamount+ Sports2021–presentEvery Game LIVE
SoccerPararoos InternationalsParamount+ Sports2021–presentEvery Home Game LIVE on 10Play
SoccerParaMatildas InternationalsParamount+ Sports2021–presentEvery Home Game LIVE on 10Play
SoccerParamount+ Sports2021–presentEvery Game LIVE on 10Play and the Australia Cup Final on 10HD
SoccerParamount+ Sports2023–presentEvery Game LIVE on 10Play and the Women's Australia Cup Final on 10HD
SoccerA-Leagues All Stars MenParamount+ Sports2021–presentLive on 10
SoccerA-Leagues All Stars WomenParamount+ Sports2023–presentLive on 10
SoccerU23 Men's Friendly InternationalsParamount+ Sports2021–presentHome Games
SoccerU23 Women's Friendly InternationalsParamount+ Sports2021–presentHome Games
SoccerSocceroos FIFA Men's World Cup QualificationParamount+ Sports2021–presentEvery Game LIVE
SoccerMatildas FIFA Women's World Cup QualificationParamount+ Sports2021–present Every Game LIVE
SoccerAFC Asian CupParamount+ Sports2021–present Finals Only
SoccerAFC Women's Asian CupParamount+ Sports2021–present Finals Only
SoccerMen's Olympic Qualifying TournamentParamount+ Sports2021–present AFC Men's Olympic Qualifying Tournament (Final Round) for Paris Olympics 2024
SoccerWomen's Olympic Qualifying TournamentParamount+ Sports2021–presentAFC Women's Olympic Qualifying Tournament (Final Round) for Paris Olympics 2024
SoccerAFC U-23 Asian CupParamount+ Sports2021–presentFinals Only 2023
SoccerAFC U-20 Asian CupParamount+ Sports2021–presentFinals Only 2023
SoccerAFC U-17 Asian CupParamount+ Sports2021–present Finals Only 2023
SoccerAFC U-23 Women's Asian CupParamount+ Sports2021–presentFinals Only 2022 & 2024
SoccerAFC U-20 Women's Asian CupParamount+ Sports2021–presentFinals Only 2022 & 2024
SoccerAFC U-17 Women's Asian CupParamount+ Sports2021–presentFinals Only 2022 & 2024
SoccerParamount+ Sports2021–presentFinals Only
SoccerParamount+ Sports2021–presentFinals Only
SoccerOFC Nations CupParamount+ Sports2022–presentSelected matches
SoccerAFC Champions LeagueParamount+ Sports2021–presentAll Australian club matches live, with finals series on 10Play
SoccerParamount+ Sports2024–presentAll Australian club matches live, with finals series on 10Play
SoccerAFC Challenge LeagueParamount+ Sports2024–presentAll Australian club matches live, with finals series on 10Play
SoccerOFC Champions LeagueParamount+ Sports2022–presentSelected matches
SoccerParamount+ Sports2024–presentAll Australian club matches live, with finals series on 10Play
SoccerParamount+ Sports2023–presentFinals only
SoccerParamount+ Sports2023–presentFinals only
SoccerParamount+ Sports2023–presentFinals only
SoccerParamount+ Sports2023–presentFinals only
SoccerEFL CupParamount+ Sports2021–presentAll matches on 10, 10Play and Paramount+ Sports from Round 1 onwards
SoccerParamount+ Sports2024–presentAll matches on 10, 10Play and Paramount+ Sports
SoccerParamount+ Sports2024–presentAll matches on 10, 10Play and Paramount+ Sports
SoccerRoshn Saudi League2022–presentLive on 10Play
SoccerADNOC Pro League2022–presentLive on 10Play

Past

SportEventBroadcast partner(s)Dates
Summer OlympicsMexico City 1968, Los Angeles 1984, Seoul 1988ABC (1968)1968, 1984, 1988
Winter OlympicsSochi 20142014
Air RacingRed Bull Air Race World Championship2007–2010, 2019
American footballNCAA College FootballESPN2008–2014
American footballNational Football LeagueFox Sports, ESPN2008–2014
American footballSuper BowlESPN2009–2014
AthleticsStawell Gift2000–2013
Australian rulesVictorian Football Association1967–1986
Australian rulesAussie Bowl1986–1987
Australian rulesAustralian Football LeagueNine Network & Fox Footy Channel (2002–2006), Seven Network & Fox Sports (2007–2011)2002–2011
Australian rulesInternational Rules Series2006, 2011
BaseballAustralian Baseball LeagueABC1990s–1996
BaseballMajor League BaseballFox Sports, ESPN2009–2013
EuroBasket2003–2007
NCAA College Basketball2009–2010
FIBA Oceania Championship2011
FIBA Oceania Championship for Women2011
National Basketball Association1992–1999, 2008–2011
Women's National Basketball League1992–1996
Beach CricketBeach Cricket Tri-Nations series2007–2009
Commonwealth GamesEdinburgh 1986, Victoria 1994, Delhi 2010, Glasgow 2014ABC (1986), Foxtel (2010)1986, 1994, 2010, 2014
CricketTest Series: West Indies vs. Australia1995
CricketAustralian WT20 Cup Final2015
CricketBig Bash League2013–2018
CricketWomen's Big Bash League2015–2018
CricketChampions League Twenty202009–2010, 2013
CricketIndian Premier League2008–2010
CricketSheffield ShieldABC1976
CyclingHerald Sun TourSBS2009, 2011
GolfAustralian OpenFox Sports2009–2011
GolfAustralian PGA Championship2009–2013
GolfWorld Golf Championships2009–2013
GolfNew Zealand Open2008–2012
GolfNew Zealand PGA Championship2008–2013
GolfRyder Cup2010–2012
GolfU.S. OpenFox Sports2007–2011
GolfU.S. Masters2007–2013
Horse racingWinterbottom StakesSky Racing, Racing.com2021–2023
Horse racingRailway StakesSky Racing, Racing.com2021–2023
Horse racingKingston Town ClassicSky Racing, Racing.com2021–2023
Horse RacingCoral Eclipse2019
Horse RacingGlorious Goodwood2019
Horse RacingJuly Cup Meeting2019
Horse RacingKing George2019
Horse RacingSky Racing1978–2001, 2019–2023
Horse RacingEbor Festival2019
Horse RacingCambridgeshire Meeting2019
Horse RacingBritish Champions Day2019
Ice hockeyNational Hockey LeagueESPN2008–2014
Motor racingAustralian Off Road Championship2008–2016
Motor racingAustralian Rally ChampionshipSpeed (2011–2014), Fox Sports (2015–present)2011–2015, 2019–2020
Motor racingFormula One International racesFox Sports (2015–2022)2003–2022
Motor racingFox Sports (Highlights show)1996, 2008–2014
Motor racingMotoGP International racesFox Sports1997–2021
Motor racingNASCAR2008–2014
Motor racingNations CupFox Sports (Highlights show)2000–2002
Motor racingSuperbike World Championship1997–2006
Motor racingSupercars ChampionshipFox Sports (highlights, 1997–2006, live, 2015–2020)1997–2006, 2015–2020
Motor racingBathurst 1000Fox Sports (highlights, 1997-2006, live, 2015-2020)1997-2006, 2015-2020
Motor racingSuperUtes SeriesFox Sports (highlights, 2005–2006, live, 2015–2020)2005–2006, 2015–2020
Motor racingWorld Rally ChampionshipSpeed (2011–2014), Fox Sports (live, 2015–present)2011–2015, 2019–2020
NetballANZ ChampionshipFox Sports (2015–2016)2009–2012, 2015–2016
NetballINF Netball World Cup1999, 2011, 2015
NetballConstellation CupFox Sports (2015–2016)2008–2011, 2015–2016
Rugby LeagueNew South Wales Rugby LeagueSeven Network (1973–1982), ABC (1973–1991), Nine Network (1983)1973–1991
Rugby LeagueAmco Cup1974–1989
Rugby LeagueWinfield CupNine Network, ABC1983–1991
Rugby LeagueState of Origin1990
Rugby LeagueKangaroo TourABC (1986, 1990 France)1980 (New Zealand) 1986, 1990 (Great Britain)
Rugby LeagueAustralia national rugby league teamABC (1979)1979, 1980, 1986, 1990
Rugby UnionBritish and Irish Lions TourFox Sports2013
Rugby UnionWallabies Spring TourFox Sports1992–1995, 2013–2020
Rugby UnionPro14Fox Sports1992–1995, 2013–2020
Rugby UnionSuper RugbyFox Sports1992–1995, 2013–2020
Rugby UnionBledisloe CupFox Sports1992–1995, 2013–2020
Rugby UnionWallabies InternationalsFox Sports1992–1995, 2013–2020
Rugby UnionThe Rugby ChampionshipFox Sports1992–1995, 2013–2020
Rugby UnionRugby World CupFox Sports1995, 2007, 2019
SoccerAFC Solidarity CupParamount+ Sports2021–2025
SoccerAFC Winners' CupParamount+ Sports2021–2025
SoccerFA CupParamount+ Sports2022–2024
SoccerNational Soccer League1977–1979
SurfingKellogg's Nutri-Grain Ironman Series2010–2013
SwimmingAustralian Swimming Championships2009–2015
SwimmingFINA World Aquatics Championships2009–2011
SwimmingPan Pacific Swimming Championships2010–2015
TennisQueensland Open1987–1992
TennisSydney Indoor1973–1994
TennisHopman Cup2011–2013
WrestlingWWE, WWF Raw, WWF Superstars, WWF pay per viewsFox Sports1995–1999
YachtingSydney to Hobart Yacht Race1980s–2004

Programs

10 Sport has presented the following recurring programs:

Current

Sport (event)ProgramYears
BasketballDouble Dribble2022–present (Facebook)
BasketballNBL Sunday Hoops2021–present (10 Peach)
BasketballNBL Slam2021–present (10 Peach)
SoccerA-League Kickoff2021–present (Facebook)
SoccerGame Of Two Halves 2021–present (YouTube)
SoccerA-League All Access2021–present (10 Bold)
SoccerRound Ball Rules2021–present (10Play)

Past

Sport (event)ProgramYears
AllThe Sports Show1992
AllThursday Night Live2009–2010
AllThe Thursday Night Sport Show2014
AllThe Back Page2017
AllSports Tonight1993–2011, 2018–2019
Australian rules footballBefore the Game2003–2013
Australian rules footballOne Week at a Time (AFL)2009–2011
Australian rules footballThe Fifth Quarter2004–2011
Australian rules footballThe Game Plan (AFL)2011–2012
Australian rules footballTeams on 10 2020–2022
Australian rules footballThe Final Siren2011
Australian rules footballSimply Footy2002–2011 (Adelaide only)
Australian rules footballTotally Footy2002
Australian rules footballThe Western Front2002–2011 (Perth only)
BasketballAir Time1992–1997
BasketballCrash the Bash2016–2018
BasketballSaturday & Sunday Basketball1990s
CricketMVP2010
CricketBig Final Preview2014
Horse RacingMelbourne Cup Preview Show2020–2023
MotorsportRPM1997–2008, 2011, 2015–2020
Rugby LeagueOne Week at a Time (NRL)2011
Rugby LeagueThe Game Plan (NRL)2011–2013
SoccerJust for Kicks2017–2018
SoccerSocceroos: Road to Qatar 20222021–22 (10 Bold)
SoccerMatildas: Countdown to India 20222021–22 (10 Bold)

Podcasts

10 Sport has presented the following podcasts on 10 Speaks.

Current

Sport (event)ProgramYears
AllTalking Sport with Matt Burke2020–present
SoccerFootball Companion2021–present

Past

Sport (event)ProgramYears
Australian rules footballThe Western Front2019
Horse Racing10 Speaks Racing2021–2023
Horse RacingMelbourne Cup Podcast2019–2020
Rugby UnionTalking Rugby with Matt Burke2019

10 Sports Staff

Sydney/Queensland

Melbourne

Adelaide

Perth

Staff and commentators

Horse Racing

Melbourne Cup

Final

Former

Tabtouch Masters

Present

Basketball

National Basketball League

Present (through JAM TV)

Former

Football

Socceroos Internationals

Present

Matildas Internationals

A-Leagues/friendly matches

Present - Channel 10 matches

Past

2007 Sydney FC v LA Galaxy

Australian Rules Football

10 Sport previously broadcast Australian Rules Football (2002–2011). The 10 Sport AFL commentary team, won the 2012 Silver Logie Award for "Most Outstanding Sport Program", for its telecast of the 2011 AFL Grand Final hosted by Stephen Quartermain.

Australian Football League

1988 State Games

Aussie Bowl

Victorian Football Association

The Game Plan

Before the Game

Olympic and Commonwealth Games

Glasgow 2014 CWG

From Glasgow studio

From Melbourne (commentators lounge)

Sochi 2014 Winter Olympics

Delhi 2010 CWG

Various Ten programs including Toasted TV, Totally Wild, Puzzle Play, Huey's Kitchen, Neighbours, The 7PM Project, and Sports Tonight goes on hiatus during Ten's broadcast of the Commonwealth Games.

Victoria 1994 CWG

Seoul 1988 Olympics

Motorsport

Supercars Championship

Final

Formula 1

MotoGP

RPM

Past

Rugby Union

Final

Former

Rugby World Cup

Cricket

Big Bash League

Women's Big Bash League

XXXX Gold Beach Cricket

Swimming

Netball – ANZ Premiership and Diamonds Matches

Rugby League

Winfield Cup

The Game Plan (NRL)

Awards

Sports coverage and programs made by 10 Sport have been won and been nominated for several awards at the Logie Awards.

See also

Notes and References

  1. News: Seven and Ten win AFL rights . ABC Sport . 5 January 2006 . 7 February 2008.
  2. http://www.heraldsun.com.au/sport/cricket/new-big-bash-league-broadcaster-channel-ten-thrilled-with-ratings-for-season-opening-derby/story-fni2usfi-1226788040468 New Big Bash League broadcaster Channel Ten thrilled with ratings for season opening derby
  3. Web site: Network Ten in Liquidation – May 1991 . Sacre . Howard . May 1991 . YouTube . Network Ten . Video . 13 January 2018.
  4. Web site: Ten gives HD sporting chance . 16 December 2006 . 7 December 2006 . The Australian . australianit.news.com.au.
  5. News: Olympic fury over rules for TV sport. 13 August 2013. The Australian. 7 April 2012.
  6. News: Seven withdraws from bidding for Olympics as price tag proves too great for TV networks. 13 August 2013. Fox Sports. 8 April 2013.
  7. News: MacKay. Duncan. Ten Network signs $20 million deal to broadcast Sochi 2014 in Australia, claim reports. 13 August 2013. Inside the Games. 12 May 2013.
  8. Web site: TEN and Foxtel win 2010 Commonwealth Games . TV Tonight . 16 January 2008 . 17 January 2008.
  9. Web site: A-league & W-League announces new tv deal. 2021-05-26.
  10. Web site: A-league & W-League announces new tv deal. 2021-05-26.