Tempo (brand) explained

Tempo is the first German brand for paper handkerchiefs.[1] [2] Today, the brand belongs to Essity.

The brand name became independent in Germany in the course of time as a generic name and in colloquial language, paper handkerchiefs of other brands were often referred to as "Tempo handkerchief" or "Tempo" for short.[3] [4]

History

The disposable paper handkerchief made of cellulose was the product idea of two Jewish leading owners of Vereinigte Papierwerke AG, Oskar Rosenfelder (1878–1950) and his brother Emil Rosenfelder (1861–1945/1946). Oskar registered the Tempo brand on January 29, 1929[5] at the Reichspatentamt in Berlin.[6] The nazis forced the two to sell their firm.

In 1935, 150 million products were produced by Tempo. This number rose to 1 billion in 1955 and more than 4 billion in 1962.

In 2001, the brand was sold to SCA. Since a secession, Tempo has been part of Essity.

Literature

References

  1. Web site: DPMAregister Marken - Registerauskunft. 2021-02-28. register.dpma.de.
  2. Web site: Gesundheit! Tempo wird 75. 2021-02-28. stern.de. de.
  3. Web site: Bekannte als Gattungsbegriff verwendete Marken. 2021-02-28. www.slogans.de. de.
  4. News: WELT. 2003-06-25. Bitte ein Tempo und ein Aspirin!. DIE WELT. 2021-02-28.
  5. Web site: Seit 90 Jahren verschnupft - Panorama - Badische Zeitung. 2021-02-28. www.badische-zeitung.de. de.
  6. Web site: Ritzer. Uwe. Eine deutsche Geschichte. 2021-02-28. Süddeutsche.de. de.

External links