| The Television Centre | |
| Alternate Names: | City Road |
| Map Type: | Tyne and Wear |
| Map Dot Label: | The Television Centre |
| Building Type: | Television studios |
| Location: | On City Road in the centre of Newcastle. Access from to offices and Studios 1-4 were separate to Studio 5. |
| Address: | City Road, Newcastle upon Tyne, NE1 2AL |
| Owner: | Tyne Tees Television |
| Coordinates: | 54.9722°N -1.598°W |
| Inauguration Date: | 1959 |
| Demolition Date: | November 2009 |
| Destruction Date: | March 2010 |
The Television Centre, Newcastle upon Tyne, also known by the street name City Road, was home and headquarters of the ITV contractor for the North East region, Tyne Tees Television, between 1959 and 2005.
The studios were originally created from two furniture warehouses that had been purchased by the company in 1958 following their acquisition of the franchise. The warehouses were gutted, with the shell of the building being fitted out with studios, galleries, scenery block and offices for the company. Upon completion in 1959, four studios were fitted into the building. The practice of buying an older building and fitting it out as a studio complex was in fact a very common element of early ITV stations. Of the original companies, all with the exception of Granada, Westward and Border, converted existing buildings rather than building purpose built studios. The location was deliberately chosen by the company because of its proximity to the telephone exchange in Carliol Square, as television signals to and from other ITV stations to be broadcast in the region and the network were relayed by land-line from the studios to the switching centre. The cost would have significantly increased if the connection was over a mile.[1]
In 1981, Tyne Tees built another studio - Studio 5, to cope with extra capacity for programming for the, soon to be created, Channel 4. The extension was designed by Ryder & Yates and had the appearance of metal on the outside. The public entrance to the new studio was through a covered walkway from City Road, rather than by the closest road at the rear of the complex. This covered walkway, known as the 'Tube' inspired the name of the music programme shown on Channel 4. Many network programmes were created here, and a number of local programming was also produced for many years here. Production continued until 1993, when Tyne Tees became part of Yorkshire-Tyne Tees Television.[1]
The merger was initiated due to the large costs incurred by both companies to retain their licence, following the 1991 franchise round, and the blind auction that followed. Immediately following the merger, 150 employees were sacked at City Road as part of cost-saving measures at YTTTV. The presentation departments, continuity announcers and office and executive posts all moved to The Leeds Studios, home of Yorkshire Television. In addition, some productions moved to the Leeds Studios, leaving only some minor productions and the local news service at City Road. It was starting to become clear what the future of City Road would be, a likelihood only emphasised in 1997 when Granada bought out YTTTV.
Granada had previously made their intentions for City Road clear in the 1991 franchise round, in which Granada bid against Tyne Tees for the North East in the attempt to create one big Granada region covering the entire North of England. In these plans, Manchester would have been the centre of the operation, with Newcastle serving as a small news gathering operation. Following the merger, yet more departments were merged with that of Granada's, and more productions were moved from City Road and The Leeds Studios to Granada's base at The Manchester Studios. The last major production was housing Countdown, while their home at the Leeds Studios were being refurbished. The future of the studios looked bleak.
Meanwhile, Tyne Tees itself was taking a battering: on 28 October 2002, the Tyne Tees brand was removed from network programming, their on screen identity reduced to the end of their, ever reducing, productions. The continuity announcers that had served the region from Leeds since 1993, were themselves being reduced to six from London for the whole country. The final announcement from Tyne Tees was as follows:
The final nail in the coffin was Granada PLC's merger with Carlton Communications to form ITV plc in 2004. This company now owned all the ITV franchises in England and Wales, and as such inherited the studio facilities of all these companies. Some facilities, like LWT's London base, Granada's Manchester base and Yorkshire's Leeds base were retained. Other facilities were sold off, such as Anglia's Magdalen Street Studio facility in Norwich and Carlton Central's Nottingham facility. However, other facilities were closed down with no prospect of sale. One was Meridian's Southampton base and the other was Tyne Tees' City Road complex. The studio's fate had been sealed, taking 30 jobs with it.[2]
The final broadcast from City Road occurred on 1 July 2005 and was a final edition of North East Tonight. Mike Neville was joined in the studios by many of the Tyne Tees staff, as they bid farewell to City Road. The following day, the news department and playout facilities were based at Tyne Tees new headquarters at Television House, The Watermark in Gateshead. The new facilities are deliberately streamlined and are now home to ITV SignPost and, controversially, ITV Border when, in 2009, Border and Tyne Tees merged to form ITV Tyne Tees & Border.[2]
City Road itself remained mainly empty since 2005, with a church briefly using Studio 5. The remainder of the site remained empty and neglected until November 2009, when demolition of the site began with Studio 5 and ending with the main building along with the Egypt Cottage pub. It was all over by March 2010 with all areas of the site destroyed. The only part of the site to remain was Aerial House, a part of the site that is now a standalone office, and the distinctive TTTV transmission tower that topped it, although this was removed during renovation work in 2017.
Redevelopment plans have been submitted to include a residential area, however the financial crisis has resulted in these plans left unused and out of date.
The studio complex contained five studios of varying sizes and uses.
Prior to 1981, the title 'Studio 5' was given to the two local pubs, the Egypt Cottage and the Rose and Crown by the Tyne Tees employees and differed depending on employee popularity.[1]