Teletubbies Explained

Creator:Anne Wood
Andrew Davenport
Developer:Ragdoll Productions (original series)
Darrall Macqueen (revival series)[1]
Director:David G Hillier
Vic Finch
Nigel P Harris
Bob Jacobs
Martin Scott
Paul Gawith
Nicky Hinkley
Jack Jameson
Richard Bradley
Dermot Canterbury
Iwan Watson
Matt Rene
Starring:Original series:
Dave Thompson
Simon Shelton
John Simmit
Nikky Smedley
Pui Fan Lee
Mark Dean
Jess Smith
Robin Stevens
Toyah Willcox
Revival series:
Jeremiah Krage
Nick Kellington
Rebecca Hyland
Rachelle Beinart
Olly Taylor
Berry Smith
Victoria Jane
Luisa Guerreiro
Voices:Original series:
Toyah Willcox
Penelope Keith
John Simmit
Gary Stevenson
Alex Hogg
Alex Pascall
Rudolph Walker
Eric Sykes
Mark Heenehan
Sandra Dickinson (US)
John Schwab (US)
Toni Barry (US)
Rachael Lillis (US)
Dena Davis (US)
Revival series:
Jane Horrocks
Jim Broadbent
Fearne Cotton
Antonia Thomas
Teresa Gallagher
Rob Rackstraw
David Walliams
Rochelle Humes[2]
Ralph Reay
Narrated:Original series:
Tim Whitnall[3]
Toyah Willcox (titles and credits only)
Rolf Saxon (US)
Revival series:
Daniel Rigby[4]
Antonia Thomas (titles and credits only)
Tituss Burgess (US version of 2015 reboot)
Opentheme:"Teletubbies say 'Eh-oh!'"
Composer:Andrew McCrorie-Shand (original series)
Robert Hartley
BBC Philharmonic
Richie Webb
Matt Katz (revival series)
Country:United Kingdom
Language:English
Num Series:5 (original series)
4 (revival series)
Num Episodes:365 (original series)
120 (revival series)
Total: 485
List Episodes:List of Teletubbies episodes
Location:Wimpstone, England (1997–2001)[5]
Twickenham Studios, West London, England (2015–18)
Executive Producer:Anne Wood
David G Hillier
Vic Finch (original series)
Maddy Darrall
Billy Macqueen (revival series)
Runtime:Original series:
25 minutes (series 1-5)
Revival series:
15 minutes (series 1-4)
Company:Original series:
Ragdoll Productions
BBC
Revival series:
DHX Media
Darrall Macqueen
Ingenious
Network:BBC Two
Network2:CBeebies

Teletubbies is a British children's television series created by Anne Wood and Andrew Davenport for the BBC. The programme focuses on four differently coloured characters known as the Teletubbies, named after the television screens on their bellies. Recognised throughout popular culture for the uniquely shaped antenna protruding from the head of each character, the Teletubbies communicate through gibberish and were designed to bear resemblance to toddlers.[6]

The series rapidly became a commercial success in Britain and abroad. It won multiple BAFTA awards and was nominated for two Daytime Emmys throughout its run.[7] [8] A single based on the show's theme song reached number 1 in the UK Singles Chart in December 1997 and remained in the Top 75 for 32 weeks, selling over a million copies.[9] By October 2000, the franchise generated over £1billion in merchandise sales.[10]

Though the original run ended in 2001,[11] a rebooted series was green-lit in 2014.[12] The reboot premiered on CBeebies in the United Kingdom and on the Nick Jr. Channel in the United States.[13] The reboot ran for 120 episodes, with the last episode airing on the Nick Jr. Channel on 17 August 2018.[14]

The original series returned to the United States on 25 May 2016, when every episode was added to the Noggin streaming service, including episodes that had never aired in America before.

Plot

The programme takes place in a grassy, floral landscape populated by rabbits with bird calls audible in the background. The main shelter of the four Teletubbies is an earth house known as the "Tubbytronic Superdome" implanted in the ground and accessed through a hole at the top or an especially large semicircular door at the dome's foot. The Teletubbies co-exist with a number of strange contraptions such as the Voice Trumpets and the group's anthropomorphic blue vacuum cleaner ("Noo-Noo"). The show's colourful psychedelic setting was designed specifically to appeal to the attention spans of infants and unlock different sections of the mind while also educating young children of transitions that can be expected in life.

An assortment of rituals is performed throughout the course of every episode, such as the playful interactions between the Teletubbies and the Voice Trumpets, mishaps caused by the Noo-Noo, the footage of children displayed on the screens on the Teletubbies' stomachs, and the magical event that occurs once per episode. The event differs each time; it is often caused inexplicably and is frequently strange yet whimsical. Each episode is closed by the Voice Trumpets and the narrator. The disappointed, reluctant, but eventually obedient Teletubbies bid farewell to the viewer as they go back to the Tubbytronic Superdome while the Sun Baby sets.

Characters

Main characters

Supporting characters

Release

On 31 March 1997, the first episode of Teletubbies aired on BBC2 on the CBBC programming block. It filled a time slot previously held by Playdays. This schedule change initially received backlash from parents, but the show was not moved.[22] The programme's unconventional format quickly received attention from the media, and it was attracting two million viewers per episode by August.[23] In February 1998, The Sydney Morning Herald noted that it had "reached cult status" in less than a year on the air.[24]

Teletubbies has been aired in over 120 countries in 45 different languages.[25] [26] In the United States, the series airs on Nickelodeon's sister channel, the Nick Jr. Channel.[27] [28] Episodes were also released through the Nick Jr. mobile application and on-demand services.[29] [30] The original series is available as part of the Noggin subscription service in North America.[31] [32] It aired on PBS Kids in the United States from 6 April 1998 to 29 August 2008. BBC Studios channels carry the series in most of Africa, Asia and Poland.[33] A Spanish dub airs on Clan in Spain.[34] In Greece, the series airs on Nickelodeon Greece.[35] NPO Zappelin carries the show in the Netherlands and MTVA airs it in Hungary. In Australia and New Zealand, the series airs on CBeebies Australia[36] and ABC Kids. JimJam's Benelux feed airs the series and Ultra airs it in Serbia. Teletubbies also airs on SIC in Portugal and e-Junior in the Middle East. In Singapore, the series aired over-the-air on Premiere 12 six days a week, attracting by mid-1998 an audience of 78,000 viewers, and twice a week on cable, on the Eureka Learning Channel. The series also gave a notable subscription drive for Singapore Television Twelve's magazine, owing to Teletubby plush toys sweepstakes.[37]

A redubbed version of the 2015 reboot premiered on Netflix on 14 November 2022 featuring Tituss Burgess.[38]

Production

The show was created by Anne Wood and Andrew Davenport after the BBC requested their pitch for a show aimed at preschoolers. Inspired by Davenport's interest in astronauts, specifically Apollo 11 and the first Moon landing, as well as their concern about "how children were reacting to the increasingly technological environment of the late 1990s", the two put together a pitch which the BBC picked up.[39]

Finding a shooting location was a challenge, as they wanted to film the production outside but was unable to locate a place "with a suitable bowl-like dip". They ended up filming on a farm in Wimpstone, Warwickshire,[5] where they had previously shot Tots TV.[39] Due to problems with a previous television show shooting at the location, the shooting was protested by the locals, although they calmed down after being assured that "it was a low-key children's programme and no one would be aware of the filming".[39] After the show took off, though, its popularity caused the land to be flooded by the press. In 2013, due to the continued trespassing, its owner, Rosemary Harding, had it filled with water and turned into a small pond: "People were jumping fences and crossing cattle fields. We’re glad to see the back of it."

According to Davenport, the press was particularly interested in getting photos of the actors in their Teletubby costumes without their heads on. Eventually, the team took measures to secure their privacy, including blindfolding visitors coming to the set and creating a tent for the actors to change in secret.[39]

The artist who originally drew the characters that would become the Teletubbies was the illustrator and caricaturist Jonathan Hills, who he also designed digital images for television programmes including Poirot.[40] [41] In 2022 a sample from a collection of original drawings were presented by Hills' widow Lucy on the BBC show Antiques Roadshow. The collection was valued, by expert Mark Hill, as up to £80,000.

Episodes

See main article: List of Teletubbies episodes.

Promotion

Merchandising

Golden Bear Toys distributed the first line of Teletubbies dolls shortly after the programme's debut.[42] They were sold internationally, with talking toys available in multiple languages.[43] Hasbro signed on to develop a new range of products in 1998.[44] In 1999, Microsoft UK released a set of interactive "ActiMates" toys based on the characters.[45] The Rasta Imposta company introduced Teletubbies costumes for children and adults in the same year.[46] Two educational video games featuring the characters were also released throughout the series' run.[47] [48]

Teletubbies dolls were the top-selling Christmas toy in 1997.[49] [50] Demand outstripped supply at most retailers, reportedly prompting many shops to ration them to one per customer.[51] In some cases, shoppers camped outside stores overnight in hopes of purchasing Teletubbies merchandise.[52] [53] Fights over the toys broke out among parents and collectors on occasion.[54] [55] Over one million dolls were sold in Britain by 25 December of that year, with Golden Bear representatives estimating that sales could have reached three million if supplies had been available.[56] The plush toys were named "Toy of the Year" by the British Association of Toy Retailers in 1998.[57]

Kids' meal tie-ins have been released at fast-food restaurants throughout North America. In May 1999, Burger King distributed a set of six Teletubbies plush toys.[58] They also included chicken nuggets shaped like the characters on their menu for a brief period of time.[59] Keychains modelled after the characters were available at McDonald's in April 2000.[60] These promotions became controversial among adults who believed they were intended to attract toddlers to high-fat food.[61] Psychiatrist Alvin Francis Poussaint considered the deals "troubling."[62] He voiced his opinion on the matter publicly, but did not take action against the companies.[63]

Two kiddie rides featuring the characters were manufactured by Jolly Roger.[64] They were available at some amusement parks and arcades, such as Chuck E. Cheese's and Fantasy Island.[65]

Overseas Teletubbies merchandise sales throughout the 1990s delivered €136 million in profits for the BBC.[66] By the time of the programme's cancellation, Teletubbies toys had generated over £200 million in revenue for co-creator Anne Wood alone.[67] In 2005, Chris Hastings and Ben Jones of The Daily Telegraph called Teletubbies "the most lucrative show in BBC television history."[68]

In 2021, WildBrain, who owns the Teletubbies brand, launched a Teletubbies Pride Collection, with merchandise proceeds going towards efforts to expand LGBTQ images and inclusion in children’s and family programming.https://www.yahoo.com/lifestyle/teletubbies-embrace-pride-gay-tinky-winky-scandal-120005359.html

Live events

To commemorate the tenth anniversary of the premiere of Teletubbies, a series of events took place from March to April 2007.[69] The characters headlined an invitation-only event in London on 21 March 2007. They appeared in New York City's Times Square, Grand Central Terminal, and Apollo Theater. They were also interviewed on NBC's The Today Show in an episode that included the first televised appearance of the actors without their costumes. A partnership was formed with Isaac Mizrahi in which Mizrahi designed Teletubbies-inspired bags to be auctioned off to benefit charities. A new line of clothing was launched at the Pop-Up Shop[70] and other speciality stores. New York City mayor Mike Bloomberg announced 28 March 2007 "Teletubbies Day" and gave the key to the city to the Teletubbies. Following their show in New York, the Teletubbies went on their first live European tour, performing in London, Paris, Bremen, Darmstadt, Halle, Hamburg, Köln, and Hannover.[71]

In January 2016, costumed Teletubbies characters appeared at the American International Toy Fair.[72] In April 2016, the series' premiere on the Greek Nickelodeon channel was advertised with a series of appearances by the Teletubbies at malls throughout Athens.[73] [74] This began with a live show at Avenue Mall on 16 April, which featured both the Teletubbies and a host from the network.[75] Throughout May 2016, the characters appeared on various breakfast television programmes to promote the upcoming series debut on the Nick Jr. Channel in the United States.[76] [77]

Reception

Critical reception

Common Sense Media's Emily Ashby found that "while the show's examples of cooperative play, wonder, and simple joys are gentle and pleasing, the creatures can still be a little grating to parents watching along."[78] Caryn James of The New York Times stated in her review that the episodes "offer a genuinely appealing combination: cute and slightly surreal."[79]

Upon the show's release, some critics feared that the characters' use of babbling in place of complete sentences would negatively affect young viewers' ability to communicate. The Daily Mirror reported in 1997 that many parents objected to its "goo-goo style" and "said the show was a bad influence on their children."[80] Marina Krcmar, a professor of communication at the Wake Forest University, told interviewers in 2007 that "toddlers learn more from an adult speaker than they do from a program such as Teletubbies."[81] However, Paul McCann of The Independent defended this aspect of the show, stating that "Teletubbies upsets those who automatically assume that progressive and creative learning is trendy nonsense. Those who believe that education should be strictly disciplined and functional, even when you're 18 months old. Thankfully Teletubbies isn't for them. It's for kids."

Tinky Winky controversy

Controversy arose in 1999 concerning Tinky Winky and him carrying a bag that looks much like a woman's handbag (although he was first "outed" by the academic and cultural critic Andy Medhurst in a letter from July 1997 to The Face).[82] He aroused the interest of Jerry Falwell in 1999 when Falwell alleged that the character was a "gay role model". Falwell issued an attack in his National Liberty Journal, citing a Washington Post "In/out" column which stated that lesbian comedian Ellen DeGeneres was "out" as the chief national gay representative, while trendy Tinky Winky was "in". He warned parents that Tinky Winky could be a covert homosexual symbol, because "he is purple, the gay pride colour, and his antenna is shaped like a triangle: the gay pride symbol."[83] The BBC made an official response, explaining that "Tinky Winky is simply a sweet, technological baby with a magic bag."[84] Kenn Viselman of Itsy-Bitsy Entertainment commented, "He's not gay. He's not straight. He's just a character in a children's series."[85]

In May 2007, Polish Ombudsman for Children Ewa Sowińska revisited the matter, and planned to order an investigation.[86] "I noticed that he has a woman's handbag, but I didn't realise he's a boy", Sowińska said in a public statement. She asked her office's psychologists to look into the allegations. After the research in late 2007, she stated: "The opinion of a leading sexologist, who maintains that this series has no negative effects on a child's psychology, is perfectly credible. As a result, I have decided that it is no longer necessary to seek the opinion of other psychologists."[87]

Despite the objections, the Independent on Sundays editors included Tinky Winky as the only fictional character in the 2008 inaugural "Happy List", alongside 99 real-life adults recognised for making Britain a better and happier place.[88]

In response to this controversy, the gay community embraced the Teletubbies, with Tinky Winky leading pride parades[89] and being featured on restaurant menus with themed items.[90] In 2021, WildBrain, owner of the Teletubbies brand, declared their support for the LGBTQ+ community with the statement "Teletubbies Love Pride." The company released a limited collection of merchandise with proceeds supporting GLAAD. In a statement, WildBrain said, "The Teletubbies have always embraced their own offbeat quirkiness and sense of style. This Pride Month, we're celebrating that 'love who you are' spirit through our Collection of ready-to-rave fashion that makes Tinky Winky, Dipsy, Laa-Laa and Po very proud."[91] [92] This was followed up by a 30-piece gender-fluid adult fashion collection commemorating Pride 2022.[93]

The Lion and the Bear controversy

The "magical event" that features a cut-out lion chasing a cut-out bear was criticised for its unsettling cinematography, music, and character design and was deemed inappropriate for children. It was subsequently banned in several countries.[94] [95] In 2000, a revised version of the sketch was aired with adjusted editing, sound design, and voice acting to improve the tone;[96] both versions have been posted online several times.

Cult following

Although the programme is aimed at children between the ages of one and four, it had a substantial cult following with older generations, mainly university and college students.[54] [97] [98] The mixture of bright colours, unusual designs, repetitive non-verbal dialogue, ritualistic format, and occasional forays into physical comedy appealed to many who perceived the programme as having psychedelic qualities.[99] Shortly after the premiere of the show, at Imperial College London, the campus activities calendar included airtimes and episode highlights.

Awards and nominations

Year Presenter Award/Category Nominee Status Ref.
1997City of Birmingham AwardsBest Midlands-Produced Children's Television ProductionRagdoll Productions[100]
NHK Japan PrizeGrand Prize (Pre-School Education)[101]
Royal Television SocietyChildren's Entertainment Award[102]
1998British Academy of Film and Television ArtsBest Pre-School Programme[103]
Marketing Society AwardsNew Product of the YearGolden Bear Toys[104]
Online Film & Television AssociationBest Children's SeriesRagdoll Productions[105]
Television Critics AssociationOutstanding Achievement in Children's Programming
UK Independent Television Productions AwardsNATS Children's Award[106]
1999Daytime Emmy AwardsOutstanding Pre-School Children's Series[107]
Licensing Industry Merchandiser's AssociationOverall License of the Year[108]
Independent Television Productions AwardsNickelodeon UK Children's Award[109]
Television Critics AssociationOutstanding Achievement in Children's Programming[110]
2000Independent Television Productions AwardsAudiocall Indie Children's Award[111]
Daytime Emmy AwardsOutstanding Pre-School Children's Series[112]
Royal Television SocietyEducation Award[113]
British Academy of Film and Television ArtsOutstanding Contribution in Children's Television and FilmAnne Wood[114]
2002British Academy of Film and Television ArtsBest Pre-School Live Action SeriesRagdoll Productions
2014Prix Jeunesse"Most Edgy" Programme of the Last 50 Years[115]
Greatest Impact Programme of the Last 50 Years

Other media

In popular culture

CD single

In December 1997, BBC Studios released a CD single from the series, based on the show's theme song, called "Teletubbies say 'Eh-oh! It is the only single from Teletubbies, making the characters a one-hit wonder in the United Kingdom. The song was written by Andrew McCrorie-Shand and Andrew Davenport, and produced by McCrorie-Shand and Steve James. The single reached number 1 in the UK Singles Chart in December 1997, and remained in the Top 75 for 32 weeks after its release.[120]

Games

In 1998, BBC Multimedia released Play with the Teletubbies for Microsoft Windows. It was later ported to the PlayStation in 2000, and was later released in the United States by Knowledge Adventure.

In December 2017, Teletubbies Play Time was released worldwide for mobile devices by Built Games.[121]

Spinoffs

Teletubbies Everywhere

Teletubbies Everywhere is a spin-off (aka segment on PBS Kids) of Teletubbies that aired on CBeebies on 1 July 2002. In the United States, the segment premiered on 20 January 2003 on PBS Kids,[122] usually airing as the first half of an episode, usually replaces the original first half of the Teletubbies episodes.

These are 10 minute episodes that teaches about colours, shapes, numbers, simple concepts such as up and down or big and small and culture.

Teletubbies Everywhere does not take place in Teletubbyland. Instead, it takes place in a variety of coloured backgrounds that change between segments. Each episode follows the same format which includes 4-5 segments (between the intro and ending).

Tiddlytubbies animated web series

In 2018, a spin-off animated web series featuring the Tiddlytubbies characters debuted on the official Teletubbies YouTube channel. These shorts are animated by WildBrain Spark Studios, a subsidiary of WildBrain that produces content for the WildBrain Spark network.

Teletubbies: Ready, Steady, Go!

A CGI-animated music-focused spin-off titled Teletubbies: Ready, Steady, Go!, produced by WildBrain Spark Studios premiered in September 2021 and was eventually pre-sold overseas.[123]

The series tied into an album that was released digitally and on CD on 15 October 2021, and was made to prepare for the franchise's 25th Anniversary. Universal Music Canada and Virgin Music Label & Artist Services handled global distribution rights to the album.[124]

Teletubbies: Let's Go!

A CGI-animated spin-off called Teletubbies: Let's Go! was announced by WildBrain on 15 September 2022.[125] and premiered in October of that year on the show's YouTube channel. As with the other online spin-offs, it was produced by WildBrain Spark Studios, and consists of 52 five-minute shorts.

The spin-off was also pre-sold internationally, with ITV obtaining UK broadcast rights.[123]

External links

Notes and References

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  4. From BT adverts and Teletubbies to Undercover – the screen journey of Daniel Rigby. Radio Times. 16 June 2015. Fullerton. Huw. 27 May 2016. 27 January 2017. https://web.archive.org/web/20170127204747/http://www.radiotimes.com/news/2015-06-16/from-bt-adverts-and-teletubbies-to-undercover---the-screen-journey-of-daniel-rigby. dead.
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