Teleavia was a French manufacturer of televisions in the mid-20th century, it was created by aviation company "Sud Aviation" as a diversification operation to employ redundant workforce. It was later absorbed by Thomson SA.[1]
The brand was best known for the innovative television set designs created by the French designer Roger Tallon in the 1950s and 1960s.[2] The 1968 edition, known as the Portavia 111, was the year's most photographed appliance.[3]
Tallon later said, in explanation of the trademark's success and longevity: "It was the first time the shape, the function and the material absolutely intertwined".
The brand's motto, from 1963, was "TELEAVIA, design also matters".