Tecovas (company) explained

Tecovas
Foundation:2015 (Austin, Texas)
Locations:35[1]
Hq Location City:Austin, Texas
Key People:Paul Hedrick (Founder)
Industry:Retail (Western wear)
Num Employees:400
Products:Western wear
Homepage:tecovas.com

Tecovas is an American retailer of cowboy boots and Western-style apparel. The company got its start by Paul Hedrick as a direct-to-consumer business and is headquartered in Austin, Texas.[2] Along with cowboy boots, Tecovas also sells leather accessories and denim products.[3]

History

According to popular sources, Hedrick, a Texas native,[4] graduated from Harvard and began working as a management consultant in Greenwich, Connecticut, where he found it difficult to purchase cowboy boots.[5] He started designing and manufacturing boots in Leon, Mexico,[6] before launching the online retailer in 2015.[7] [8] The company is named for the geological formation Tecovas Creek, allegedly due to the founder's dream of becoming a paleontologist.[9]

In addition to its online sales, the company began opening brick and mortar stores in 2019,[10] with locations across several states.[11] [12] [13] During the COVID-19 pandemic, Tecovas opened seven new physical locations. Sales have grown primarily as a result of digital advertising,[14] with New York and Chicago emerging as two of the company's largest markets.[15]

Sponsorship

Tecovas is the official boot sponsor of the Austin Gamblers; one of 10 bull riding teams of the Professional Bull Riders (PBR) Team Series held every summer through autumn in the United States since 2022.[16] In 2024, Tecovas became the first official boot sponsor of the Stagecoach country music festival. Tecovas is also a sponsor of the Opry NextStage, an 11-month program designed to invest in emerging country music artists.[17]

External links

Notes and References

  1. Web site: Store Location. Tecovas. 4 August 2024.
  2. Web site: How boot-making startup Tecovas has grown from single store to 17 in a couple years. Mike. Cronin. 4 October 2021. Austin.
  3. Web site: With Tecovas, Bootstrapper Paul Hedrick Hits His Stride. Tom. Foster. March 2019. Texas Monthly.
  4. Web site: Cowboy boots are pricey and tricky to buy. This startup wants to change that. Parija. Kavilanz. 13 February 2019. CNN.
  5. Web site: Retail Therapy: Western brand Tecovas stomps into a crowded boot market. Maria. Halkias. 3 October 2019. The Dallas Morning News.
  6. Web site: Amid great anticipation, Tecova's finally lands in Waco, thanks to one man. Dennis. Turner. 25 November 2021. KXXV.
  7. Web site: The Warby Parker of cowboy boots has a Texas-sized plan to win 21st-century retail. Elizabeth. Segran. 20 December 2018. Fast Company.
  8. Web site: Made for gawking: Inside Tecovas' plan to build a cowboy boots empire. Edgar. Alvarez Barajas. 11 January 2021. Input.
  9. Web site: Tecovas: A cowboy boot for everywhere and everyone. Emily. DeCiccio. 20 November 2019. Fox Business.
  10. Web site: Tecovas wins favor with down-to-earth branding and exquisite styling. 29 April 2021. Lindsay. Whelchel. Cowboys & Indians.
  11. Web site: With Tecovas, Bootstrapper Paul Hedrick Hits His Stride. Tom. Foster. March 2019. Texas Monthly.
  12. Web site: Tecovas saddles up as it expands to The Woodlands. 9 October 2020. Katherine. Feser. Houston Chronicle.
  13. Web site: A Western bootmaker is opening its first NC retail store in Charlotte. What to expect. Catherine. Muccigrosso. 30 March 2021. The Charlotte Observer.
  14. Web site: In Blow to Retailers, Pandemic Made Online Upstarts Even Stronger. Matthew. Townsend. 12 January 2021. Bloomberg.
  15. Web site: Cowboy Boots in the City? Why Western Style Is Trending. 23 June 2021. Daniel. Penny. The Wall Street Journal.
  16. Web site: Out friends and heroes, the Austin Gamblers. Tecovas. June 27, 2024.
  17. Web site: How Tecovas approaches events, from music festivals to professional bull riding. Modern Retial. June 27, 2024.

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