Technology Sales Leads Explained

TSL Marketing
Type:Private
Founder:Michael Kelly and David English
Area Served:Worldwide
Key People:Michael Kelly and David English (Co-founders)
Industry:Marketing, Internet Marketing
Products:Lead Management, Digital Marketing, HubSpot
Owner:David English
Num Employees:over 100
Foundation:1999
Location City:Baltimore
Location Country:United States
Location:Elkridge, MD

Technology Sales Leads (TSL), now TSL Marketing, is a multinational company which provides outsourced sales and marketing solutions[1] [2] [3] [4] to companies worldwide, via its "Plan, Develop, Manage" integrated marketing methodology. Originally headquartered in Carlow (Ireland) and Boston (USA),[5] the company has since relocated its headquarters to the Baltimore (United States) suburb of Elkridge, MD.[6]

History

TSL was founded in Ireland, in 1999, by Michael Kelly (formerly of IONA Technologies) and David English (formerly of IBM).[7] In 2001, TSL received investment funding from the Irish Government’s Enterprise Development Agency, Enterprise Ireland, under the "High Potential Start Up" (HPSU) program for international expansion and working capital purposes. This investment led to the launch of the company’s offices outside Ireland allowing it to serve its international clients from closer bases. The company announced an estimated 600% growth in its business in the year 2000 and was chosen to represent County Carlow in the final of the National Enterprise Awards 2000.[7] In 2008, the company received 2008 Best of Boston Award from the US Local Business Association (USLBA).[8]

The main line of business continued to be in its original offering, developing bespoke sales leads.[9] The company is known for its IT channel marketing, or as they call it "Marketing Through Partners", which has become a significant part of its business. Marketing consulting workshops, especially with mid market business partners of the major IT vendors, has also become a significant part of TSL's offerings in recent times.

Services

TSL Marketing started out as a traditional lead generation agency, offering telemarketing, creative services, and outbound marketing programs.

In 2008 they began expanding their digital inbound marketing programs. By 2010 their services include search engine optimization, paid online advertising, and website development.[10] [11] Again, in late 2014, the agency rounded out their offerings by adding conversion optimization, user experience testing, and digital marketing workshops for IBM.[12] [13]

TSL Marketing is also the sole broker for the domain, "pics.com".[14]

Recognition and partners

Notes and References

  1. Web site: Finding Gold in SMB Partnerships . . 2004-05-06 . 2010-01-05.
  2. Web site: Banking on IT sales success . . 2003-01-02 . 2010-01-05.
  3. Web site: You have three minutes ... to save the IT World . . 2001-09-02 . 2010-01-05 . dead . https://web.archive.org/web/20090620003716/http://archives.tcm.ie/businesspost/2001/09/02/story609617828.asp . June 20, 2009 .
  4. Web site: Technology Sales Leads . SoftwareMag.com . 2010-01-05 . dead . https://web.archive.org/web/20100103133442/http://softwaremag.com/sw500/profile.cfm?prf=PRF193&pg=idx . January 3, 2010 .
  5. Web site: TSL Marketing. Foursquare. 2016-03-20.
  6. Web site: TSL Marketing. www.linkedin.com. 2016-03-20.
  7. Web site: Address by Mr Noel Treacy, T.D.,Minister for Science, Technology and Commerce at the Official Opening of Technology Sales Leads (T.S.L) New Offices . . 2010-01-05 . https://web.archive.org/web/20100116095847/http://www.entemp.ie/press/2000/271000b.htm . 2010-01-16 . dead .
  8. Web site: Technology Sales Leads Receives 2008 Best of Boston Award . US Local Business Association (USLBA . 2008-10-24 . 2010-01-05 . dead . https://web.archive.org/web/20110724120154/http://www.uslba.net/PressRelease.aspx?be=8JRYXTF . July 24, 2011 .
  9. Web site: TSL launches sales list leader product . 2008-10-26 . . 2010-01-05 .
  10. Web site: RAW Marketing Partners. RAW Marketing. 2016-03-20.
  11. Web site: TSL Marketing HubSpot Partners. HubSpot. 2016-03-20.
  12. Web site: IBM Digital Marketing Workshops: pick your location. ecsnamagazine.arrow.com. 2016-03-20.
  13. Web site: HubSpot Partner Directory - TSL Marketing. Hubspot. 2016-03-20.
  14. Web site: Pics.com Domain Name Sale Anticipating Six to Seven Figures. PRWeb. 2016-03-20.
  15. Web site: Google Partners. www.google.com. 2016-03-20.
  16. Web site: IBM PartnerWorld - TSL marketing - Business Partner marketing services. 2015-10-16. ibm.com. en. 2016-03-20.
  17. Web site: HubSpot Impact Awards. HubSpot. www.hubspot.com. 2016-03-20.

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