Technology Is a Dead Bird explained

Technology Is a Dead Bird
Type:album
Artist:Mars Argo
Cover:TiadbCover.jpg
Recorded:2008–2009
Length:26:50
Label:Grocerybag
Next Title:Internet Sessions
Next Year:2010

Technology Is a Dead Bird is the only studio album by the band Mars Argo, released on November 6, 2009 independently through Bandcamp and later iTunes.[1] An instrumental version of the album was released the following month to Bandcamp on December 11, 2009, with the intention of being used by aspiring YouTubers as background music for their videos.[2] A promotional EP containing acoustic renditions originally uploaded on YouTube, titled Internet Sessions, was released on August 18, 2010.[3]

Background

Lead vocalists Brittany Sheets and Titanic Sinclair met in early 2008 and quickly started to collaborate for video content on Sinclair's group YouTube channel DigitalFunTown, and later their own YouTube channel as a duo. They started producing instrumental songs to complement their videos as background music, and soon transitioned into officially making music as a band, as the result of positive reception from viewers.[4] Starting in early 2009, the band frequently uploaded demos of new songs to the website Muxtape, providing a preview for the album to come.[5]

The first album trailer was released to their YouTube channel on July 10, 2009, simultaneously acting as an official music video for the introduction "The Singularity Is Near".[6] A second trailer, this time using an instrumental excerpt of "Mrs. Stadler", was uploaded on October 22.[7]

Critical reception

Sheets' vocals were described as "Kewpie doll sweet" by one critic from Consequence of Sound magazine who overall had mixed views on the project.[8]

Notes and References

  1. Web site: Technology is a Dead Bird Mars Argo . 6 November 2009 . March 7, 2019 . July 27, 2018 . https://web.archive.org/web/20180727181305/https://marsargo.bandcamp.com/album/technology-Is-a-dead-bird . dead .
  2. Web site: Technology is a Dead Bird (Instrumental) Mars Argo.
  3. Web site: Internet Sessions Mars Argo. https://web.archive.org/web/20101017092316/http://marsargo.bandcamp.com/album/internet-sessions. dead. 2010-10-17. 2010-10-17. 2019-03-07.
  4. Web site: This Is Not an Interview With Poppy . 9 January 2017.
  5. Web site: Mars Argo on Muxtape. https://web.archive.org/web/20090425140736/http://marsargo.muxtape.com/ . 25 April 2009 .
  6. Web site: YouTube - The Singularity is Near. https://web.archive.org/web/20100620171415/http://www.youtube.com/watch?v=p5zj3dHM3Ao. dead. 2010-06-20. . 2010-06-20. 2019-03-07.
  7. Web site: YouTube - Playing in a Cemetery with Mars Argo. https://web.archive.org/web/20100409120552/http://www.youtube.com/watch?v=0X5Ff3cij-Q. dead. 2010-04-09. . 2010-04-09. 2019-03-07.
  8. Web site: Mars Argo – Technology is a Dead Bird Album Reviews Consequence of Sound . 30 December 2009.

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