TechRadar explained

TechRadar
Screenshot Size:220px
Type:Technology website
Language:English
Owner:Future plc
Commercial:Yes
Current Status:Active

TechRadar is an online publication owned by Future plc and focused on technology. It has editorial teams in the US, UK and Australia and provides news and reviews of tech products and gadgets. It was launched in 2008[1] [2] and expanded to the US in January 2012,[3] holding a splashy launch party at the club Tao in The Venetian Hotel during the CES show in 2013.[4] It further expanded to Australia in October of 2012.[5] It was the largest consumer technology, news and review site from the UK as of 2013.[6]

TechRadar also has licensed versions in Italy, Spain, Germany, France, Norway, Sweden, Denmark, Finland, the Netherlands and Belgium. The Indian and Middle East versions of the site closed in October 2022. It also has two spin-off sites, TechRadar Pro and TechRadar Gaming.

TechRadar is owned by Future plc,[7] the sixth-largest publisher in the United Kingdom. In Q4 2017, TechRadar entered the top 100[8] of Similarweb's US Media Publications Rankings as the 93rd biggest media site in the United States.

In 2023, TechRadar underwent a significant redesign, which the company described as a relaunch.[9] The redesign aimed to enhance user navigation, with a shift from story-type to product category-based navigation.

Editors

Lance Ulanoff is the current US Editor in Chief and Marc McLaren is the UK Editor in Chief.[10] Previous editors include Paul Douglas,[11] Gareth Beavis,[12] Darren Murph,[13] Patrick Goss[14] and Marc Chacksfield.[15]

TechRadar Pro

TechRadar Pro, an arm of the main site, is a b2b-focused property with an emphasis on small business. The subbrand "acts as a complementary source of information targeted specifically at businesses and decision makers," the company says.[16] A related property, 5GRadar.com, is focused on the mobile industry.

TechRadar Gaming

The newest brand extension – TechRadar Gaming, or TRG – was launched 17 December 2021[17] and aims to "sit at the intersection of hardware and gaming, leveraging strengths of existing brands to bring the best experience to gaming audience." The Editor in Chief is currently Jake Tucker. The company described a related hiring spree for the site as "the biggest investment in gaming in a decade."

Notes and References

  1. Web site: Josephine Watson . 2023-01-11 . TechRadar turns 15 – these are the tech milestones that made us . 2023-01-17 . TechRadar. en.
  2. Web site: 2007-12-14 . One relaunched, one new = two fresh tech sites from Future Media news . 2022-11-15 . www.journalism.co.uk.
  3. Web site: Matt Bradford . 2012-04-10 . TechRadar launches US site . 2022-11-15 . gamesradar . en.
  4. Web site: TechRadar US launch party at Tao, the Venetian, Las Vegas. YouTube.
  5. Web site: TechRadar goes live in Australia . 2022-11-15 . www.inpublishing.co.uk . 3 October 2012 . en.
  6. Book: Hill. Steve. Online journalism : the essential guide. 2014. Paul. Lashmar. 978-1-4462-0734-5. Sage Publishing. Los Angeles. 868999279.
  7. Web site: TechRadar Boosts Revenue . 18 January 2017 . Taboola. dead. 19 January 2017. https://web.archive.org/web/20170119053040/https://www.taboola.com/sites/default/files/Techradar%20Case%20Study%20Taboola.pdf .
  8. Web site: Sevitt . Daniel . 2018-01-30 . US Media Publications Ranking Q4 2017 . en-US . Similarweb Blog . 2019-02-18 . 2018-02-01 . https://web.archive.org/web/20180201210824/https://www.similarweb.com/blog/us-media-ranking-q4-2017 . dead .
  9. Web site: Ulanoff . Lance . 2023-07-06 . Welcome to the new TechRadar . live . https://web.archive.org/web/20230711223808/https://www.techradar.com/tech/welcome-to-the-new-techradar . 2023-07-11 . 2023-10-10 . TechRadar . en.
  10. Web site: 2022-02-28 . About TechRadar . 2022-11-15 . TechRadar . en.
  11. Web site: 2008-08-26 . Paul Douglas becomes editor of TechRadar.com Smart Moves . 2022-11-15 . www.journalism.co.uk.
  12. Web site: ResponseSource . Changes to the team at TechRadar.com . 2022-11-15 . ResponseSource . en.
  13. Web site: techradar appoints former Engadget Managing Editor Darren Murph as Global Editor-in-Chief . 2022-11-15 . money.cnn.com.
  14. Web site: TechRadar announces key promotions . 2022-11-15 . www.inpublishing.co.uk . 21 September 2012 . en.
  15. Web site: ResponseSource . Joint interim Global Editors-in-Chief named at TechRadar.com . 2022-11-15 . ResponseSource . en.
  16. Web site: Company website. Future Plc. 24 October 2021.
  17. Web site: Company website. Future Plc. March 8, 2022.