Team One (advertising agency) explained

Team One
Type:Private
Key People:Julie Michael, president
Industry:Advertising
Parent:Saatchi & Saatchi
Foundation:1987
Location:Silicon Beach, Los Angeles, California
Homepage:www.teamone-usa.com

Team One, an advertising agency based in Los Angeles, California, is a division of Saatchi & Saatchi.[1] [2] It was founded in 1987 and focuses on luxury products and services.

History

Team One has a staff of more than 400, including offices in Chicago, New York, Atlanta, and Washington, D.C.[3] Originally based in El Segundo, it moved to Jefferson Boulevard in the Silicon Beach technology, entertainment, and media hub of Los Angeles, in 2014.[4] The relocation of its main offices was described in a Los Angeles Business Journal article as part of the establishment of that street as a west coast analogue of Madison Avenue—home to many of the region's top advertising agencies.

The company's clients include Lexus, HSBC Premier, Häagen Dazs, Indian Motocycle Manufacturing Company,[5] and The Ritz Carlton.[6]

As of June 2015, Julie Michael is president of Team One; she has been with the company since 1998.[7]

Notable campaigns

Noteworthy Team One advertising campaigns include:

Virtual Reality Lab

Team One executives launched an in-house VR Lab in April 2016[25] focusing on experimentation and exploring the best way to tell brand stories through VR.[26] [27] The agency also assembled an in-house team of six to focus on AI.[28]

The Legacy Lab

Legacy Lab is a consulting practice launched by Team One in 2012.[29] The Lab has researched brands including The Bluebird Cafe, It Gets Better Project,[30] Girls Who Code,[31] The Ritz-Carlton,[32] The Championships, Wimbledon[33] and Taylor Guitars[34] and publishes many of its findings online.[35]

In 2016, The Legacy Lab received a Jay Chiat Award from the American Association of Advertising Agencies for its redesign work for Me & the Bees.[36]

External links

Notes and References

  1. News: Julie Michael Promoted to President of Team One. Aditham. Krian. 23 June 2015. Adweek.
  2. News: Putting on the Ritz six words at a time. Elliott. Stuart. 12 May 2014. The New York Times.
  3. News: Ad Space. Hudson. Subrina. 6 January 2014. Los Angeles Business Journal.
  4. News: How the Steady Stream of Creative Talent Moving From N.Y. to L.A. Became a Flood. Stanley. T.L.. 15 November 2015. AdWeek.
  5. Web site: Christine . Birkner . Adweek . 14 April 2016 . Indian Motorcycle Is Competing With Harley-Davidson by Giving Away Art .
  6. Web site: Maureen . Morrison . Advertising Age . 23 October 2014 . Saatchi, Team One to Open Shop in Texas for Toyota and Lexus .
  7. News: Lexus agency strives for more personal touch . 21 September 2015 . Automotive News .
  8. News: Ad of the Day: Lexus Sprinkles Magic Dust on This Year's 'December to Remember': Ads Grown-ups are kids again in Team One's new spots . Tim . Nudd . 21 November 2014 . AdWeek .
  9. News: Putting on the Ritz, Six Words at a Time . Stuart . Elliot . 12 May 2014 . The New York Times .
  10. News: Ritz-Carlton's six-word poem challenge . Jennifer . Chan . 14 May 2014 . Marketing Interactive.
  11. News: Ritz-Carlton updates Hemingway challenge for new campaign . Larissa . Faw . 15 May 2014 . Media Post.
  12. News: Lexus and Sports Illustrated present the 'Tori 500'. Ads of the World.
  13. News: Lexus/Sports Illustrated: The Tori 500. 14 November 2012. Creativity Online.
  14. News: Tim Damon Directs Lexus "Illusion" For Super Bowl, Team One . Robert . Goldrich . 31 January 2015 . Shoot Online.
  15. News: Team One Spins Out Impressive Mini-sized Stunts for Lexus' Super Bowl Ad . Little Black Book.
  16. News: Stunt-Driving Toy Lexus Drifts Its Way into the Super Bowl . 1 February 2015 . Ad Age.
  17. News: Ritz-Carlton updates Hemingway challenge for new campaign . Karl . Greenberg . 29 January 2015 . Media Post.
  18. News: Lexus creates 1,000 video ads for Facebook campaign. Jack . Marshall . 29 January 2015 . The Wall Street Journal.
  19. News: Automakers should deploy mobile ads earlier in the purchase cycle, Facebook study finds. Vince . Bond Jr. . 23 July 2015 . Automotive News.
  20. News: Team One reveals live action trailer for 2K's Evolve . Erik . Oster. . 4 February 2015 . Adweek.
  21. News: Team One & 2K launch cinematic 'Evolve' trailer. Little Black Book.
  22. Web site: Katie . Richards . Adweek . 9 January 2017 . Lexus Is Returning to the Super Bowl This Year With an Ad Narrated by Minnie Driver .
  23. Web site: Suzanne . Vranica . The Wall Street Journal . 23 January 2017 . Toyota to Use Super Bowl to Drive Cool Factor of Lexus Brand .
  24. Web site: S.M. . Walsh . Heavy . 5 February 2017 . Watch: Lexus Super Bowl Commercial Ad 2017 With Sia Video [Full Video] ].
  25. Web site: T.L. . Stanley . Adweek . 18 April 2016 . West Coast Ad Agencies Are Building On-Site Labs to Experiment With Virtual Reality .
  26. Web site: Alastair . Green . Ad Age . 3 November 2016 . No Fad: Virtual Reality Has Reached a Tipping Point .
  27. Web site: Shoot . Staff . Shoot Online . 19 August 2016 . Ad Agency Mid-year Survey: VR, In-House Production, Brands As Publishers .
  28. Yuyu . Chen . . 9 November 2016 . Ad agencies are rushing out artificial intelligence services .
  29. Web site: Kyle . O’Brien . The Drum . 23 November 2016 . The Legacy Lab Honors launches to honor brand leaders .
  30. Web site: Mark . Miller . Fast Company . 28 February 2017 . Building Brand Legacy in the Age of Now: It Gets Better .
  31. Web site: Mark . Miller . Fast Company . 15 March 2017 . Building Brand Legacy in the Age of Now: Girls Who Code .
  32. Web site: Mark . Miller . Fast Company . 30 January 2017 . Building Brand Legacy for the Age of Now: The Ritz-Carlton .
  33. Web site: Mark . Miller . Fast Company . 23 March 2017 . Building Brand Legacy in the Age of Now: The Championships, Wimbledon .
  34. Web site: Mark . Miller . Fast Company . 8 February 2017 . Building Brand Legacy for the Age of Now: Taylor Guitars .
  35. Web site: Insights . . 1 December 2016 . The Legacy Lab . Team One . 1 December 2016 .
  36. Web site: THE 2016 JAY CHIAT WINNERS . . 18 October 2016 . American Association of Advertising Agencies . 7 December 2016 .

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