Tealium Explained

Tealium
Industry:Marketing technology
Predecessors:-->
Successors:-->
Foundation:2008
Founders:-->
Location City:San Diego, California
Locations:US, Germany, Singapore, Japan, UK, France, Australia, Spain, Hong Kong, Netherlands
Area Served:worldwide
Products:SaaS, Customer Data Hub, Martech Solutions
Brands:Tealium Customer Data Hub, Tealium iQ Tag Management, Tealium AudienceStream CDP, Tealium EventStream API Hub, Tealium DataAccess, Tealium Predict ML, Tealium Private Cloud
Owners:-->
Website:http://www.tealium.com

Tealium is a US headquartered American company founded in 2008 in San Diego, California that sells enterprise tag management, an API hub, a customer data platform with machine learning, and data management products. It has offices in the US, Singapore, UK, Germany, Japan, Netherlands, France and Australia.

History

Tealium was founded in 2008 in San Diego, California, by Mike Anderson, Ali Behnam, and Olivier Silvestre who worked together at WebSideStory, a SaaS-based web analytics player that was acquired by Omniture and later by Adobe Systems.[1] Jeff Lunsford, previously the CEO at Limelight Networks and WebSideStory, was appointed CEO of Tealium in January 2013.

In May 2019 the company announced Series F of investment and raised $55 million. The round was led by Silver Lake Waterman with ABN AMRO, Bain Capital, Declaration Partners, Georgian Partners, Industry Ventures, Parkwood and Presidio Ventures also participating. Its total valuation reached $850 million.[2]

In January 2017, Tealium and Possible APAC became partners.[3]

External links

Notes and References

  1. Web site: Omniture acquires Visual Sciences (Websidestory). WebAnalyticsBook.com. 31 October 2014.
  2. Web site: Tealium, a big data platform for structuring disparate customer information, raises $55M at $850M valuation. TechCrunch. en-US. 2019-05-16.
  3. News: Possible APAC partners up with Tealium. Manjur. Rezwana. Marketing Interactive. 2017-10-27. en-US.