Taylor Swift Productions Explained

Taylor Swift Productions, Inc.
Logo Alt:A cat next to the name of the company.
Type:Private
Industry:Visual media
Founder:Taylor Swift
Hq Location Country:United States

Taylor Swift Productions, Inc. is the in-house visual media production company of the American singer-songwriter Taylor Swift. It was first credited in the DVD and Blu-ray version of Speak Now World Tour – Live in 2011 and has produced all of Swift's visual media works since 2018, including her music videos and films.

The studio's outputs have received various accolades, including two Grammy Awards for Best Music Video for "Bad Blood" (2015) and (2021), and four MTV Video Music Awards for Video of the Year with "Bad Blood", The Short Film, "You Need to Calm Down" (2019) and "Anti-Hero" (2022). Its 2023 film, , is the highest grossing concert film of all time.

Background

American singer-songwriter Taylor Swift views visual media as an important element in her songwriting process.[1] As her career progressed, she delved into screenwriting, directing, and producing.[2] Several directors that Swift has collaborated with, including Roman White and Joseph Kahn, praised her involvement in creating her music videos.[3] [4] In 2015, Swift won the Primetime Emmy Award for Outstanding Interactive Program as an executive producer for the interactive app AMEX Unstaged: Taylor Swift Experience.[5] She produced the music video for "Bad Blood", which won the Grammy Award for Best Music Video in 2016.[6]

History

Swift quietly launched her in-house production company, Taylor Swift Productions, Inc., which debuted in the DVD and Blu-ray version of the concert film Speak Now World Tour – Live (2011). The production company was officially launched with the release of her concert film Taylor Swift: Reputation Stadium Tour (2018).[7] Directed by Paul Dugdale, produced by Swift, and distributed through Netflix, the film received critical acclaim for its direction, production, camerawork, and Swift's stage presence.[8] [9] The company's next feature release, the television special Taylor Swift: City of Lover (2020), was directed by Dan Massie.[10] It was aired on ABC on May 17, 2020, and was made available for on-demand streaming on Hulu and Disney+ the following day.[11] The special received positive reviews from critics, who complimented its intimate setting and Swift's storytelling abilities, but felt that its 42-minute runtime was too short.[12] [13]

Swift made her debut as a film director with the documentary feature (2020).[14] Based on her eighth studio album, Folklore (2020), and distributed by Disney+, the film received widespread critical acclaim for its performances, intimacy, and conversations regarding Folklore's creative process.[15] [16] It received the Gracie Grand Award for Outstanding Special or Variety.[17] Swift made her filmmaking debut with the romantic drama (2021), an adaptation of the 10-minute version of her song "All Too Well".[18] The film, which stars Sadie Sink and Dylan O'Brien, received a limited theatrical release through Universal Pictures[19] and special screenings at the 2022 Tribeca and Toronto film festivals.[20] [21] It garnered several awards and nominations and was critically acclaimed for its cast performances and Swift's vision as a filmmaker.[22] [23] Taylor Swift Productions independently produced the concert film (2023), with Sam Wrench as director and worldwide theatrical distribution by AMC Theatres and Cinemark Theatres.[24] Receiving critical acclaim for its direction and energy, the film became the highest-grossing concert film of all-time, earning over $200 million in worldwide revenue.[25]

Reception

In 2024, the business magazine Fast Company ranked Taylor Swift Productions at number 15 on their list of "The World's Most Innovative Companies", for "reimagining the business of concerts, music, and movies".[26] The magazine cited the commercial success and innovative distribution agreement of The Eras Tour film as the chief reason.[27]

Credits

Films

YearTitle(s)Director(s)Distributor(s)BudgetWorldwide gross
2011Speak Now World Tour – LiveRyan PolitoBig Machine Recordsrowspan="6"
2018Taylor Swift: Reputation Stadium TourPaul DugdaleNetflix
2020Taylor Swift: City of LoverDan Massie
Taylor SwiftDisney+
2021
Universal Pictures (theatrical)
2023Sam WrenchAMC Theatres (United States)$10–20 million[28] $261.7 million[29] [30]
Cinemark Theatres (worldwide)

Music videos

YearTitleArtist(s)Director(s)Album
2019"Me!"Lover
"You Need to Calm Down"Swift
"Lover"
"Christmas Tree Farm"Swift
"The Man"Lover
2020"Cardigan"Folklore
"Willow"Evermore
2021"I Bet You Think About Me"Blake LivelyRed (Taylor's Version)
2022"Anti-Hero"SwiftSwiftMidnights
"Bejeweled"
2023"Lavender Haze"
"Karma"
"I Can See You"SwiftSpeak Now (Taylor's Version)
2024"Fortnight"The Tortured Poets Department

Notes and References

  1. Web site: Ordoña . Michael . September 9, 2022 . Taylor Swift, in the race for an Oscar, brings 'All Too Well' to TIFF . October 4, 2023 . . en-US.
  2. Web site: May 4, 2011 . Taylor Swift's "Mean" Video Debuts Friday . https://web.archive.org/web/20221210043234/https://www.cmt.com/news/pd6xs8/taylor-swifts-mean-video-debuts-friday . dead . December 10, 2022 . October 4, 2023 . . en.
  3. Web site: Bonaguro . Allison . May 6, 2011 . OFFSTAGE: Taylor Swift Isn't "Mean" at All, Director Says . https://web.archive.org/web/20220923173204/https://www.cmt.com/news/fs9wh0/offstage-taylor-swift-isnt-mean-at-all-director-says . dead . September 23, 2022 . October 4, 2023 . CMT . en.
  4. Web site: Tailor . Leena . September 1, 2017 . EXCLUSIVE: Taylor Swift's Director Joseph Kahn on How Her Image Invokes a Double Standard: 'She's a Genius' . October 4, 2023 . Entertainment Tonight . en-US.
  5. Web site: O'Connell . Mikey . September 10, 2015 . Taylor Swift and Jimmy Fallon Among Early Emmy Winners . October 4, 2023 . . en-US.
  6. Lynch . Joe . February 15, 2016 . Watch Taylor Swift & Selena Gomez Freak Out After 'Bad Blood' Grammy Win . October 4, 2023 . . en-US.
  7. Web site: Cohen . Jess . December 31, 2018 . 9 Things You Might Have Missed in Taylor Swift's Netflix Concert Film . September 10, 2022 . E!.
  8. Sheffield . Rob . Rob Sheffield . December 31, 2018 . Taylor Swift's 'Reputation' Film Shows Why She's One of the All-Time Greats . October 4, 2023 . Rolling Stone . en-US.
  9. Petrusich . Amanda . January 3, 2019 . Taylor Swift's Netflix Special Is the End of an Era . en-US . . October 4, 2023 . 0028-792X.
  10. Kaufman . Gil . May 8, 2020 . ABC To Air Taylor Swift 'City of Lover' Concert Special . October 4, 2023 . Billboard . en-US.
  11. Lipshutz . Jason . May 18, 2020 . Taylor Swift's 'City of Lover Concert' Special: 8 Best Moments . October 4, 2023 . Billboard . en-US.
  12. Web site: Willman . Chris . May 18, 2020 . Taylor Swift's Acoustic Side Commands Center Stage in 'City of Lover' Special . October 4, 2023 . . en-US.
  13. Web site: DeLuca . Dan . May 18, 2020 . Taylor Swift's 'City of Lover' concert special was brief and bittersweet. Remember live music? Review . October 4, 2023 . . en.
  14. Web site: Spangler . Todd . November 24, 2020 . Taylor Swift 'Folklore' Concert Film to Debut on Disney Plus . October 4, 2023 . Variety . en-US.
  15. News: Pareles . Jon . November 26, 2020 . Taylor Swift Illuminates 'Folklore' in a Stripped-Down Studio Concert . en-US . . October 4, 2023 . 0362-4331.
  16. Web site: Loftus . Johnny . November 25, 2020 . Taylor Swift Disney Plus 'Folklore' Review: Stream It or Skip It? . October 4, 2023 . . en-US.
  17. Web site: June 9, 2021 . 46th Annual Gracie Awards Winners Announced by The Alliance For Women In Media Foundation . October 4, 2023 . . en.
  18. Spanos. Brittany. Brittany Spanos . November 12, 2021. Taylor Swift Digs Deep Into Heartache and Scarf Lore With 'All Too Well' Short Film. live. September 30, 2022. Rolling Stone. https://web.archive.org/web/20211113000718/https://www.rollingstone.com/music/music-news/taylor-swift-all-too-well-ten-minute-short-film-1257075/ . November 13, 2021.
  19. News: Zoladz . Lindsay . November 15, 2021 . Taylor Swift's 'All Too Well' and the Weaponization of Memory . en-US . The New York Times . October 4, 2023 . 0362-4331.
  20. Sheffield . Rob . June 12, 2022 . Taylor Swift, Film Nerd: 'All Too Well' Singer Gives Rare Solo Performance at Tribeca . October 4, 2023 . Rolling Stone . en-US.
  21. Web site: Lang . Brent . September 2, 2022 . Taylor Swift Going to Toronto Film Festival With 'All Too Well' . October 4, 2023 . Variety . en-US.
  22. Web site: Quinn . Karl . November 16, 2021 . Taylor Swift's All Too Well short film: On controlling the narrative and having the last word . October 4, 2023 . The Sydney Morning Herald.
  23. Web site: Kirkpatrick . Emily . July 26, 2022 . Taylor Swift Receives Five VMA Nominations For Her Self-Directed "All Too Well" Music Video . October 4, 2023 . . en-US.
  24. News: Snapes . Laura . 2023-09-26 . Taylor Swift: Eras tour concert film to get global release in October . en-GB . The Guardian . 2023-10-04 . 0261-3077.
  25. Web site: Moreau . Jordan . Lang . Brent . October 13, 2023 . Box Office: 'Taylor Swift: Eras Tour' Kicks Off With $2.8 Million in Previews . October 18, 2023 . Variety . en-US.
  26. Web site: Most Innovative Companies 2024 . limited . March 20, 2024 . Fast Company.
  27. News: Zara . Christopher . March 19, 2024 . How Taylor Swift upended the business of concerts, music, and movies in a single year . limited . March 20, 2024 . Fast Company.
  28. Web site: Belloni . Matthew . Matthew Belloni . September 1, 2023 . How the Swiftie Cinematic Universe Came to Theaters . subscription . live . https://web.archive.org/web/20230901054631/https://puck.news/how-the-swiftie-cinematic-universe-came-to-theaters/ . September 1, 2023 . September 1, 2023 . Puck.
  29. Taylor Swift: The Eras Tour — Financial Information . Taylor-Swift-The-Eras-Tour-(2023). October 16, 2023.
  30. Taylor Swift: The Eras Tour (2023) . tt28814949 . October 31, 2023.

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