Tatler Explained

TATLER
Company:Condé Nast
Total Circulation:79,000[1]
Circulation Year:2019
Founder:Clement Shorter
Frequency:Monthly
Language:English
Category:Fashion
Editor:Richard Dennen
Editor Title:Editor
Country:United Kingdom
Website:Tatler.com

Tatler (stylized in all caps) is a British magazine published by Condé Nast Publications. It focuses on fashion and lifestyle, as well as coverage of high society and politics. Targeted towards the British and global upper class and upper-middle class (Tatler Asia etc.), as well as those interested in society events, its readership is the wealthiest of all Condé Nast's publications (surpassing even Vogue etc.).

Tatler is published in Asia by Tatler Asia, in Ireland by Business Post and previously in Russia by Condé Nast.[2]

History

Tatler was introduced on 3 July 1901, by Clement Shorter, publisher of The Sphere. It was named after the original literary and society journal founded by Richard Steele in 1709. Originally sold occasionally as The Tatler[3] and for some time a weekly publication, it had a subtitle varying on "an illustrated journal of society and the drama". It contained news and pictures of high society balls, charity events, race meetings, shooting parties, fashion and gossip, with cartoons by "The Tout" and H. M. Bateman.

In 1940, the magazine absorbed The Bystander, creating a publication called The Tatler and Bystander.[4] In 1961, Illustrated Newspapers, which published Tatler, The Sphere, and The Illustrated London News, was bought by Roy Thomson.[5] In 1965, Tatler was retitled London Life.[6] [7] In 1968, it was bought by Guy Wayte's Illustrated County Magazine group and the Tatler name restored.[8] Wayte's group had a number of county magazines in the style of Tatler, each of which mixed the same syndicated content with county-specific local content. Wayte, "a moustachioed playboy of a conman"[9] was convicted of fraud in 1980 for inflating Tatlers circulation figures from 15,000 to 49,000.[10]

The magazine was sold and relaunched as a monthly magazine in 1977, called Tatler & Bystander until 1982. Tina Brown (editor 1979–83), created a vibrant and youthful Tatler and is credited with putting the edge, the irony and the wit back into what was then an almost moribund social title. She referred to it as an upper-class comic and by increasing its influence and circulation made it an interesting enough operation for the then owner, Gary Bogard, to sell to publishers Condé Nast. Brown subsequently transferred to New York, to another Condé Nast title, Vanity Fair.

After several later editors and a looming recession, the magazine was once again ailing; Jane Procter was brought in to re-invent the title for the 1990s. The circulation rose to over 90,000, a figure which was exceeded five years later by Geordie Greig. The magazine created various supplements including the Travel and Restaurant Guides, the often-referred to and closely watched Most Invited and Little Black Book lists, as well as various parties.

Kate Reardon became editor in 2011. She was previously a fashion assistant on American Vogue and then, aged 21, became the youngest-ever fashion director of Tatler.[11] Under Reardon's directorship Tatler retained its position as having the wealthiest audience of Condé Nast's magazines, exceeding an average of $175,000 in 2013.[12]

Reardon left the title at the end of 2017. The appointment of Richard Dennen as the new editor was announced at the beginning of February 2018, and he took up the post on 12 February.[13]

In 2014, the BBC broadcast a three-part fly-on-the-wall documentary television series, titled Posh People: Inside Tatler, featuring the editorial team going about their various jobs.[14]

In 2021, Tatler commissioned Nigerian painter Oluwole Omofemi to paint the last painting of Queen Elizabeth II before her death.[15]

Little Black Book

One of Tatlers most talked-about annual features is the Little Black Book. The supplement is a compilation of "the most eligible, most beddable, most exotically plumaged birds and blokes in town", and individuals previously featured have included those from a number of backgrounds: aristocrats and investment bankers sit alongside celebrities and those working in the media sector.

Editors and contributors

Past and present editors

Clement Shorter1901–1926In 1900, he founded Sphere, which he edited up until his death in 1926. He died on 19 November 1926.
Edward Huskinson1908–1940Killed on 14 November 1941 by a train at Savernake station, Wiltshire[16]
Reginald Stewart Hooper1940–45Died in office. Previously editor of The Bystander from 1932.[17]
Col. Sean Fielding1946–1954[18] Later of the Daily Express
Lt-Col. Philip Youngman-Carter1954–57Earlier worked for Fielding as editor of Soldier.[19]
Harry Aubrey Fieldhouse1960–61[20]
Mark Boxer1965Officially "editorial director" of London Life. Also The Timess political cartoonist, and the creator of The Sunday Times Magazine.
Ian Howard1965–
Robert Innes-Smith1968
Leslie Field1978–The first female, and only American, editor[21]
Tina Brown[22] 1979–1983
Libby Purves1983[23] [24]
Mark Boxer1983–88Second term; retired just before his death from brain cancer[25]
Emma Soames1988–1990
Jane Procter1990–99[26]
Geordie Greig[27] 1999–2009[28] Resigned to become editor of the Evening Standard
Catherine Ostler2009–2011Previously editor of the Evening Standards ES magazine; resigned December 2010[29]
Kate Reardon2011–17Previously contributing editor of Vanity Fair; prior to that, fashion editor of Tatler. Also a columnist for the Daily Mail and The Times.[30]
Richard Dennen2018–present

Past contributors

Other editions

CountryCirculation DatesEditor-in-ChiefStart yearEnd year
Ireland (Irish Tatler)1890–presentJessie Collins20092015
Shauna O'Halloran20152019
Jessie Collins2020present
Hong Kong (Tatler Hong Kong)1977–presentSean Fitzpatrick20072015
Claire Breen Melwani20162016
Jakki Phillips20172019
Kim Bui Kollar20192019
Eric Wilson20202022
Jacqueline Tsang20222023
Ahy Choi2023present
Singapore (Tatler Singapore)1982–presentJane Ngiam20082017
Kissa Castañeda20172021
Karishma Tulsidas20212022
Aun Koh2023present
Malaysia (Tatler Malaysia)1991–presentLynette Ow2022present
Thailand (Tatler Thailand)1991–2021Colin Hastings19911998
Naphalai Areesorn20012021
2023–presentApinya Dolan2023present
Indonesia (Tatler Indonesia)2000–presentMaria Lukito20002017
Millie Stephanie Lukito2017
Philippines (Tatler Philippines)2001–presentAnton San Diego2001present
China (尚流 Tatler/Shangliu Tatler)2002–presentChen Ruijun2018
Yang Liping2018
South Korea (Korea Tatler)2005–2009
Taiwan (Tatler Taiwan)2008–presentCeline Chang2016
Tracy Huang20162018
Yu Lee20202022
Florence Lu2022present
Macau (Tatler Macau)2008–presentSteven Crane
Claire Breen Melwani20162016
Andrea Lopresent
Russia (Tatler Russia)2008–2022Victoria Davydova20082010
Ksenia Solovieva20102021
Arian Romanovskiy20212022

Further reading

External links

Notes and References

  1. News: A reinvigorated Tatler celebrates circulation success . 11 October 2019 . . 11 October 2019.
  2. Web site: Tatler in Asia Hires Joe Zee Amid Rebrand. 2019-09-23. The Business of Fashion. en-GB. 2019-09-28.
  3. News: Busy Cupids . 17 November 2022 . The Tatler . 21 December 1921 . At St. Peter's Church, Eaton Square, on January 4, [1922] Mr. J. A. Middle- ton, M.C., is to be married to Miss Dorothea Beighton, and on....
  4. http://www.allposters.co.uk/-sp/Tatler-Front-Cover-Ginger-Rogers-Posters_i6835986_.htm [All Posters Tatler and Bystander Front Cover]
  5. News: Magazine Group Purchased By Mr. Thomson New Development Planned, "Illustrated" Ring Accept Offer . City Editor . 28 November 1961 . . 12.
  6. News: Editor For 'London Life' . 20 November 1965 . The Times . 6.
  7. Book: Riley, Sam G. . Consumer magazines of the British Isles . Greenwood Press . 1993 . Historical guides to the world's periodicals and newspapers . 209 . 0-313-28562-4.
  8. News: The truth about the new Tatler . 10 March 1968 . . 40.
  9. News: Queen of society revels in the spirit of mischief . https://ghostarchive.org/archive/20220526/https://www.independent.co.uk/news/media/press/queen-of-society-revels-in-the-spirit-of-mischief-1801208.html . 26 May 2022 . subscription . live . 12 October 2009 . . 19 October 2009 . London.
  10. News: Former magazine chief is convicted of fraud . 1 February 1980 . . 2.
  11. News: Everyone loves new Tatler editor Kate Reardon . 21 December 2010 . Evening Standard.
  12. Web site: Tatler Media Pack . Condé Nast . 3 July 2013 . 3 March 2016 . https://web.archive.org/web/20160303210756/http://digital-assets.condenast.co.uk.s3.amazonaws.com/static/condenast/Tatler-Mediapack-2013-4.pdf . dead .
  13. News: Tatler magazine appoints new editor Richard Dennen who went to university with Kate and William . Evening Standard. London . 1 February 2018 . 1 February 2018.
  14. Web site: Posh People: Inside Tatler . . . 24 November 2014.
  15. News: 2022-08-19 . Oluwole Omofemi's rapid rise to Nigerian art royalty . Financial Times . 2023-04-06.
  16. News: Obituaries: Mr. Edward Huskinson . 19 November 1941 . The Times . 7.
  17. News: Obituary: Mr. R.S. Hooper . 4 September 1945 . The Times . 6.
  18. News: Resignation of Editor Of 'The Tatler' . 20 September 1954 . The Times . 4.
  19. http://www.margeryallingham.org.uk/philip.htm Philip Youngman-Carter
  20. News: Obituary: Harry Fieldhouse . https://ghostarchive.org/archive/20220526/https://www.independent.co.uk/news/people/obituary-harry-fieldhouse-1496905.html . 26 May 2022 . subscription . live . The Independent . 1 June 2013 . London . Charles . Wintour . 11 March 1993.
  21. News: Raymond Garner takes tea with the Tatler, which is reborn next week with an American editor . Garner . Raymond . 29 March 1978 . The Guardian . 11.
  22. https://www.nytimes.com/2009/10/05/business/global/05paper.html 300 Years of Telling Tales, Britain's Tatler Still Thrives
  23. News: Libby Purves forced to resign by Tatler ethos . Morris . Rupert . 6 July 1983 . The Times . 3.
  24. News: Catherine Ostler confirmed as Tatler editor . Brook . Stephen . 10 February 2009 . The Guardian . 19 October 2009 . London.
  25. News: Tributes as cartoonist Mark Boxer dies at 57 . Perera . Shyama . 21 July 1988 . The Guardian . 20.
  26. News: Tatler editor missing believed culled . Lane . Harriet . 23 May 1999 . The Guardian . 19 October 2009 . London.
  27. http://observer.guardian.co.uk/magazine/story/0,11913,1473412,00.html 'The Entertaining Mr Sloane: An Interview With Geordie Greig'
  28. News: New Tatler editor to be announced next week as Geordie Greig departs . Luft . Oliver . 3 February 2009 . The Guardian . 19 October 2009 . London.
  29. http://www.pressgazette.co.uk/story.asp?sectioncode=1&storycode=46465&c=1 Tatler editor Catherine Ostler to step down
  30. Web site: Catherine Ostler steps down as editor of Tatler . mediaweek.co.uk . 23 March 2018.