Tata Cliq Explained

Tata CLiQ
Screenshot Size:220px
Commercial:Yes
Company Type:Private
Industry:
Type:
Location:Mumbai, Maharashtra, India[1]
Services:Online shopping
Key People:Gopal Asthana
(CEO)
Registration:Required
Language:English, Hindi
Area Served:India
Content Licence:-->
Owner:Tata Digital
Editors:-->
Parent:Tata Unistore Limited
Native Clients:Android
iOS
Advertising:No
Current Status:Active

Tata CLiQ (stylised as TΛTΛ CLiQ) is an Indian e-commerce company based in Mumbai, India.[2] It is owned by Tata Unistore Limited of Tata Group.[3] Tata CLiQ operates in categories such as Fashion, Footwear, and Accessories. Tata Group's E-commerce platform, Tata CLiQ, also launched a premium and luxury fashion and lifestyle destination, Tata CLiQ Luxury, and it houses a wide range of apparel and accessories for men and women by luxury and bridge-to-luxury brands.

On Feb19 2024, Tata CLiQ Luxury launched the ReLoved Store, which primarily serves used luxury watches[4]

On May 24, 2017, Tata CLiQ collaborated with American clothing brand Brooks Brothers.[5]

History

Tata CLiQ was launched on 27 May 2016.[6] It tied up with Genesis Luxury Fashion to sell international luxury brands[7] and partnered with Adobe for digital shopping.[8] It launched Tata CLiQ Luxury, a luxury fashion and lifestyle venture, in December 2016.[9] [10] In mid-2022, Tata CLiQ exited its consumer electronics business, with the division being integrated with Croma, Tata’s flagship consumer electronics retail chain.[11]

Business Model

TataCLiQ has an omni-channel marketplace model.

Tata CLiQ is the flagship digital commerce initiative of the Tata Group, the India-headquartered global conglomerate with over US$100 billion in annual revenue.

See also

External links

Notes and References

  1. Web site: Tata CLiQ Competitors, Revenue and Employees - Owler Company Profile . owler.com . . San Mateo, California, U.S. . 2019-04-26.
  2. Web site: Tata CLiQ takes on bigger rivals with big discounts . Mukherjee . Writankar . 2018-03-28 . economictimes.indiatimes.com . . India . 2019-04-26.
  3. Web site: Tata Unistore to launch its e-commerce platform, Tata CLiQ . www.tata.com . . India . 2019-04-26.
  4. Web site: Tata CLiQ to have a bigger pre-owned luxury basket: CEO Gopal Asthana .
  5. Web site: US . FashionNetwork com . Tata Cliq Luxury adds American brand Brooks Brothers to brand portfolio . 2024-07-28 . FashionNetwork.com . en-US.
  6. Web site: Tata Enters E-Commerce Market With Apparel, Electronics Site 'Cliq' . gadgets.ndtv.com . 27 May 2016 . NDTV Gadgets . 2019-04-26.
  7. Web site: Tata CLiQ ties up with Genesis Luxury, to bring international brands for online portal . Chaturvedi . Anumeha . 2016-05-20 . economictimes.indiatimes.com . . India . 2019-04-26.
  8. Web site: Tata Cliq, Adobe partner for enhancing digital shopping experience . PTI . thehindubusinessline.com . 12 April 2018 . . India . 2019-04-26.
  9. Web site: Tata CLiQ launches Tata CLiQ Luxury . 2016-12-21 . economictimes.indiatimes.com . . India . 2019-04-26.
  10. Web site: Tata Cliq History . 12 June 2016 . Friday, 26 July 2019
  11. Web site: Tata Cliq exits electronics business. July 2022.