Taste the Feeling explained

Taste the Feeling
Cover:File:Avicii_v_Conrad_Sewell_"Taste_the_Feeling".jpg
Type:single
Artist:Avicii and Conrad Sewell
Released:11 March 2016
Length:3:11
Label:
Producer:Avicii
Chronology:Avicii
Prev Title:Broken Arrows
Prev Year:2015
Next Title:Without You
Next Year:2017

"Taste the Feeling" is a song by Swedish DJ Avicii and Australian singer Conrad Sewell. The song was released as a digital download in March 2016, in promotion of Coca-Cola's "Taste the Feeling" campaign, and Coke's UEFA Euro 2016 and 2016 Summer Olympics campaigns.[1]

Composition

Avicii said in a statement; "It means a lot to be involved in this project. When Coca-Cola approached me about making their anthem for the UEFA Euro 2016 campaign I could tell that it was going to be a really fun and a creative way to make a track that would connect with one of the biggest football events in the world". Sewell said; "Working with Avicii was great. He's a genuine lad and incredibly talented. I've always been a fan of his production. Being able to spend time with him at his studio in Sweden was great, because it gave us an opportunity to really vibe and get to know each other. We had a chance to dig in and make the song a great balance of both of our musical signatures, and feel like we created something that we are both proud of and can stand alone as a great piece of music, hopefully even a hit!"[2]

Critical reception

Robbie Daw of Idolator wrote; "'Taste The Feeling' finds Aussie vocalist Sewell crooning about standing on the shore but yearning to 'grab another Coke' and take a dive. It's basically the same type of harmless, feel-good pop track Chris Brown whipped together in 2008 for Wrigley's, with Doublemint smash 'Forever,' except this one doesn't quite have the lasting, um, flavor 'Forever' did."[3]

John Cameron of We Got This Covered wrote; "Just when you thought Avicii couldn't get any Avicii-er, the Swedish superstar DJ/producer has managed to discard any semblance of street cred he might still have had. As part of an ad campaign with Coca-Cola, he teamed up with vocalist Conrad Sewell on 'Taste The Feeling,' which has to be the most repulsively generic piece of music on which either artist will ever put their name."[4]

Credits and personnel

Charts

Chart (2016)Peak
position
Latvia (Latvijas Top 40)[5] 40
Slovenia (SloTop50)[6] 15

Notes and References

  1. Taste The Feeling - Coca-Cola. .
  2. Web site: Avicii Conrad Sewell "Taste the Feeling" - Official Coca Cola Euro 2016. www.musictimes.com. January 2016. 15 May 2016.
  3. Web site: Conrad Sewell & Avicii Pair Up For Coca-Cola Theme "Taste The Feeling": Listen. www.idolator.com. 19 January 2016. 15 May 2016.
  4. Web site: Avicii And Conrad Sewell Hit A New Low With "Taste The Feeling". wegotthiscovered.com . January 2016. 13 May 2016.
  5. Web site: Latvijas Top 40. Latvijas Radio. July 10, 2016. July 10, 2016.
  6. Web site: SloTop50 – Slovenian official singles chart. slotop50.si. 26 August 2018. 28 August 2018. https://web.archive.org/web/20180828134610/https://www.slotop50.si/Glasbene-lestvice/Tedenske-lestvice/?year=2016&week=32. dead.