Taste of Love (EP) explained

Taste of Love
Type:ep
Artist:Twice
Cover:Twice - Taste of Love (EP).png
Border:yes
Alt:White background with members' pictures organized in a staircase pattern. Blue font reading "Taste of Love" in a warped pattern around the members' photos. From left to right: Nayeon, Sana, Dahyun, Jeongyeon, Jihyo, Chaeyoung, Momo, Mina, Tzuyu
Caption:Digital cover
Language:Korean
Genre:
Length:17:21
Producer:
Prev Title:Eyes Wide Open
Prev Year:2020
Next Title:Perfect World
Next Year:2021

Taste of Love is the tenth extended play by South Korean girl group Twice. It was released on June 11, 2021, through JYP Entertainment and Republic Records. Marketed as the group's tenth "mini album" release, it consists of six tracks, including the lead single "Alcohol-Free".

Background

On April 19, 2021, it was reported that Twice were in the final stages of preparing for their comeback slated for June and had plans of filming a music video on Jeju Island.[1] The reports were officially confirmed by the group's Korean label, JYP Entertainment, sharing that official details would be released along with a fixed schedule.[2] [3] It is the group's first comeback as a nine-piece group after member Jeongyeon took a break from activities due to anxiety issues.[4] The lead single, "Alcohol-Free", was pre-released on June 9.[5]

Composition

Taste of Love is a 6-track summer-themed EP that features various genres such as hip hop and bossa nova. The opening track and lead single, "Alcohol-Free", recounts the magical moments of falling in love while comparing it to the feeling of getting drunk.[6] It was written by J. Y. Park and Lee Hae-sol. The seventh track "Cry for Me" (English ver.) was released only in physical editions of "Taste of Love".

Release and promotion

Taste of Love was released worldwide on June 11, 2021, through JYP Entertainment and Republic Records. In celebration of the comeback, the group held an online live broadcast before the release of "Alcohol-Free" to talk about the album, the preparations, and the behind-the-scenes.[7] The EP was preceded by its lead single "Alcohol-Free" and its music video, which was released on June 9, 2021.[8] [9]

Marketing

On May 3, Twice released the first poster for their upcoming EP, Taste of Love, through the group's various social media accounts.[10] [11] On May 9, a preview of the physical album content was shared and pre-orders began the following day. On May 31, the EP's tracklist was posted along with the album trailer.[12] [13] A series of group teaser images were unveiled on Twice's social media accounts on May 21, while individual teaser images were released from June 1 to 3.[14] On June 7 and 8, the music video teasers for "Alcohol-Free" were published.[15] [16] An album preview with snippets of the EP's tracks was uploaded on June 9.[17] Twice appeared on Melon Station's Today's Music and shared stories behind the making of the EP on June 11.[18] On the same day, Twice released an exclusive playlist on Spotify, guiding listeners through the group's creative process track-by-track.[19]

Live performances

Twice performed "Alcohol-Free" on The Ellen DeGeneres Show on June 9.[20]

Critical reception

Upon its release, Taste of Love received positive responses from music critics, who praised Twice's musical growth towards a more mature sound while maintaining their signature catchiness. On Metacritic, which assigns a normalized score out of 100 to ratings from publications, the album received a mean score of 77 based on 5 reviews, indicating "generally favorable reviews".

AllMusic's David Crone called Taste of Love a "bundle of summer anthems with the vivid emotions of summertime passion", which comes as a result of its production, "swooning vocals", and the "breezy yet seductive sonic direction". It was given a 75 out of 100 rating by Beats Per Minute, citing that it is "a set of six slickly-produced songs that take place from sunset into the hazy summer night". In a 7.3 out of ten review for Pitchfork, Joshua Minsoo Kim said that it overflows with "moments of clear, magnetic confidence", and said that the group's devotion to breeziness cements it as one of K-pop's best summer albums.

Angela Patricia Suacillo of NME praised the group's versatility in concept execution and vocal performances. Describing it as an "upbeat, groovy exploration", the reviewer called it one of Twice's "more powerful" releases for showing their growth as artists and involvement in the creative process, yet criticized "Alcohol-Free" for lacking excitement. Similarly, IZM critic Kim Seong-yeop found "Alcohol-Free" lackluster, saying "the simple melody leaves a boring taste", however, the critic was more optimistic of the b-side tracks. In a mixed review, Ana Clara Ribeiro of PopMatters noted that while Taste of Love is a good album, it does not have "enough 'wow' for its own good".

Year-end lists

List! data-sort-type="number"
Rank
Beats Per MinuteTop 20 EPs of 2021[21]
Rolling Stone India10 Best K-pop Albums of 20217[22]
Omelete15 Best K-pop Albums of the Year15[23]
PitchforkTop Albums and Songs of 2021 - Readers' Poll4[24]

Commercial performance

Taste of Love debuted on the weekly Gaon Album Chart with a number 2 position. On June 11, it was reported that it had surpassed 530,000 pre-order sales, becoming a half-million seller before its release and their third release to surpass 500,000 sales.[25] In the United States, Taste of Love debuted at number six on the Billboard 200 chart with 46,000 album-equivalent units, of which 3,000 were calculated from the album's 5.09 million on-demand streams, while 43,000 were pure sales. It was the group's third release to enter the chart and their highest peak.[26] Moreover, the EP claimed the top spot on both Billboard World Albums and Top Album Sales charts, earning their second No. 1 in the former chart.[27] Selling over 500,000 copies, the EP certified double platinum by the Korea Music Content Association (KMCA) in August 2021.[28]

Track listing

Notes

Personnel

Credits adapted from Melon and album liner notes.[29] [30]

Musicians

Technical

Charts

Weekly charts

Chart (2021)! scope="col"
Peak
position
Finnish Albums (Suomen virallinen lista)[31] 20
Japan Hot Albums (Billboard Japan)[32] 15
South Korean Albums (Gaon)[33] 2

Year-end charts

Chart (2021)! scope="col"
Position
Japanese Albums (Oricon)[34] 49
South Korean Albums (Gaon)[35] 24
US World Albums (Billboard)[36] 15

Certifications and sales

|}

Accolades

Nominations for Taste of Love! Year! Award! Category! Result!
202236th Golden Disc AwardsAlbum Bonsang[37]

Release history

Release formats for Taste of Love! Region! Date! Format! Label!
VariousJune 11, 2021[38] [39]

See also

Notes and References

  1. Web site: Lee . Deok-haeng . April 19, 2021 . ko:[단독]9인 완전체 트와이스, 6월 컴백 확정..제주서 MV 촬영 . TWICE with 9 members, confirmed comeback in June.. Filming MV in Jeju . https://star.mt.co.kr/stview.php?no=2021041908070931716 . live . https://web.archive.org/web/20210421040913/https://star.mt.co.kr/stview.php?no=2021041908070931716 . April 21, 2021 . April 19, 2021 . Star-News . ko.
  2. Web site: Lee . Ha-na . April 19, 2021 . ko:JYP 측 "트와이스 6월 컴백 준비 중, 제주도서 MV 촬영"(공식입장) . JYP's "Twice's June comeback in preparations, MV filmed in Jeju Island (Official Statement) . https://entertain.naver.com/read?oid=609&aid=0000430106 . live . https://web.archive.org/web/20210419010633/https://entertain.naver.com/read?oid=609&aid=0000430106 . April 19, 2021 . April 19, 2021 . Newsen . ko . Naver.
  3. News: Yeo . Gladys . April 19, 2021 . TWICE to release new music in June, JYP confirms . en . live . May 11, 2021 . https://web.archive.org/web/20210505154950/https://www.nme.com/news/music/twice-confirmed-to-make-comeback-in-june-2021-2923217 . May 5, 2021 . NME.
  4. Web site: Oh Bo-ram . October 17, 2020 . ko:트와이스 정연, 활동 잠정 중단…"컴백 준비 중 불안감 겪어" . TWICE's Jeongyeon to temporarily suspend activities..."I experienced anxiety while preparing for the comeback" . https://www.yna.co.kr/view/AKR20201017049100005?input=1195m . live . https://web.archive.org/web/20210122150959/https://www.yna.co.kr/view/AKR20201017049100005?input=1195m . January 22, 2021 . May 30, 2021 . . ko.
  5. News: Park . Se-yeon . May 11, 2021 . ko:트와이스, 6월 9일 신곡 음원·MV 선공개 . ko . TWICE, new song + MV to be pre-released on June 9 . Star Today . https://entertain.v.daum.net/v/20210511103014277 . live . May 11, 2021 . https://web.archive.org/web/20210511085614/https://entertain.v.daum.net/v/20210511103014277 . May 11, 2021 . Daum.
  6. News: Sun . Mi-kyung . June 9, 2021 . ko:"청량와이스 온다"..트와이스, 오늘(9일) 신곡 'Alcohol-Free' 발매[공식] . ko . "Cheerful TWICE is coming"..TWICE, releases new song "Alcohol-Free" today (9th) [Official] . OSEN . https://n.news.naver.com/entertain/article/109/0004420717 . live . June 8, 2021 . https://web.archive.org/web/20210609000517/https://n.news.naver.com/entertain/article/109/0004420717 . June 9, 2021.
  7. Web site: Lee . Seung-hoon . June 4, 2021 . ko: 트와이스, 컴백 프리미어 라이브→'알콜-프리' 비하인드 예고..글로벌 기대감 UP [공식] . TWICE, Comeback premiere live→'Alcohol-Free' behind-the-scenes... Global expectations UP . https://entertain.naver.com/read?oid=109&aid=0004418028& . live . https://web.archive.org/web/20210608100616/https://entertain.naver.com/read?oid=109&aid=0004418028 . June 8, 2021 . June 7, 2021 . OSEN . ko . Naver.
  8. News: Chin . Carmen . June 9, 2021 . TWICE celebrate summer with a beach party in tropical 'Alcohol-Free' music video . . live . June 9, 2021 . https://web.archive.org/web/20210609220517/https://www.nme.com/news/music/twice-taste-of-love-release-date-music-video-2932380 . June 9, 2021.
  9. News: Chan . Anna . June 9, 2021 . TWICE Offers a Double 'Taste' of 'Alcohol-Free' With Performance and New Video . . live . June 9, 2021 . https://web.archive.org/web/20210609220300/https://www.billboard.com/articles/columns/k-town/9584810/twice-alcohol-free-performance-music-video/ . June 9, 2021.
  10. News: Chin . Carmen . May 3, 2021 . TWICE unveil teaser for upcoming mini-album, 'Taste Of Love' . en . dead . May 4, 2021 . https://web.archive.org/web/20210503103420/https://www.nme.com/news/music/twice-taste-of-love-release-date-music-video-2932380 . May 3, 2021 . NME.
  11. News: Lee . Min-ji . May 3, 2021 . ko:트와이스, 6월 새 앨범 발매 확정…8개월만 컴백(공식) . ko . TWICE, new album to be released in June... Comeback after 8 months . Newsen . https://n.news.naver.com/entertain/article/609/0000436200? . live . May 3, 2021 . https://web.archive.org/web/20210502233809/https://n.news.naver.com/entertain/article/609/0000436200 . May 2, 2021 . Naver.
  12. News: Yoon . So-yeon . May 31, 2021 . Twice to drop lead track of upcoming album on June 9 . ko . . live . May 31, 2021 . https://web.archive.org/web/20210531201415/https://koreajoongangdaily.joins.com/2021/05/31/entertainment/kpop/Twice-AlcoholFree-Taste-of-Love/20210531135500713.html . May 31, 2021.
  13. News: Chin . Carmen . May 31, 2021 . TWICE's 'Taste Of Love' features a track written by Little Mix's Jade Thirlwall . . dead . June 2, 2021 . https://web.archive.org/web/20210602015242/https://www.nme.com/news/music/twice-taste-of-love-release-date-music-video-2932380 . June 2, 2021.
  14. News: Chin . Carmen . May 21, 2021 . TWICE share summer-ready teaser images for 'Taste Of Love' . . dead . May 30, 2021 . https://web.archive.org/web/20210531091938/https://www.nme.com/news/music/twice-taste-of-love-release-date-music-video-2932380 . May 31, 2021.
  15. Web site: Lee . Seul . June 7, 2021 . ko:트와이스, 새 앨범 '모어 앤드 모어' 선주문 50만 장 돌파…자체 최고 기록[공식입장] . TWICE releases MV teaser for 'Alcohol-Free'... Pre-orders surpass 500,000 [Official] . https://n.news.naver.com/entertain/article/311/0001307496?l . live . https://web.archive.org/web/20210607001541/https://n.news.naver.com/entertain/article/311/0001307496?l . June 7, 2021 . June 6, 2021 . Xports News . ko . Naver.
  16. Web site: Lee . Jae-hoon . June 8, 2021 . ko:트와이스, '알콜-프리'에 취한다..내일 신곡 공개 . TWICE, Drunk in 'Alcohol-Free'... New song to be released tomorrow . https://entertain.v.daum.net/v/20210608082641949 . live . https://web.archive.org/web/20210608060812/https://entertain.v.daum.net/v/20210608082641949 . June 8, 2021 . June 7, 2021 . . ko . Daum.
  17. Web site: Hong . Hye-min . June 9, 2021 . ko:트와이스, 컴백 준비 끝 . TWICE, Ready for comeback . https://m.hankookilbo.com/News/Read/A2021060908070004176 . live . https://web.archive.org/web/20210609002847/https://m.hankookilbo.com/News/Read/A2021060908070004176 . June 9, 2021 . June 8, 2021 . . ko.
  18. Web site: Lee . Min-ji . June 10, 2021 . ko:트와이스, 멜론 스테이션 완전체 출연 확정 “11일 오후 1시 공개”(공식) . TWICE, Confirmed to appear on Melon Station as a full group "11th at 1 PM" (Official) . https://entertain.naver.com/read?oid=609&aid=0000452778 . live . https://web.archive.org/web/20210610015433/https://entertain.naver.com/read?oid=609&aid=0000452778 . June 10, 2021 . June 9, 2021 . Newsen . ko.
  19. Web site: De Leon . Pauline . June 11, 2021 . TWICE Drops 'Taste of Love' EP & Enhanced Album . live . https://web.archive.org/web/20210611085939/https://hypebae.com/2021/6/twice-taste-of-love-ep-enhanced-album-k-pop-release-listen-spotify . June 11, 2021 . June 10, 2021 . Hypebae.
  20. News: Hong . Hye-min . May 26, 2021 . ko:트와이스, 美 엘렌쇼 첫 출연 확정...특급 컴백 행보 . ko . TWICE confirms first appearance on Ellen Show in the US... Special comeback strategy . . https://www.hankookilbo.com/News/Read/A2021052608300004329 . live . May 30, 2021 . https://web.archive.org/web/20210526180526/https://www.hankookilbo.com/News/Read/A2021052608300004329 . May 26, 2021.
  21. Web site: Sand . Josh . December 14, 2021 . BPM's Top 20 EPs of 2021 . December 20, 2021 . Beats Per Minute.
  22. Web site: Dongre . Divyansha . December 31, 2021 . 10 Best K-Pop Albums of 2021 . December 31, 2021 . Rolling Stone India.
  23. Web site: Coletti . Caio . December 16, 2021 . Os 15 melhores álbuns de k-pop do ano . The 15 best K-pop albums of the year . December 19, 2021 . Omelete . pt-br.
  24. Web site: December 10, 2021 . The Best Music of 2021: Pitchfork Readers' Poll Results . January 5, 2022 . Pitchfork.
  25. Web site: Hwang . Hye-jin . June 11, 2021 . ko:트와이스 "새로운 청량 트와이스 컴백, 성장 보여드릴게요"(일문일답) . TWICE, "TWICE's new refreshing comeback, to show growth" (Q&A) . https://entertain.naver.com/read?oid=609&aid=0000453204& . live . https://web.archive.org/web/20210611023425/https://entertain.naver.com/read?oid=609&aid=0000453204& . June 11, 2021 . June 10, 2021 . Newsen . ko.
  26. Web site: Caulfield . Keith . June 20, 2021 . Polo G Lands First No. 1 Album on Billboard 200 Chart With 'Hall of Fame' . live . https://web.archive.org/web/20210620191926/https://www.billboard.com/articles/news/9589579/polo-g-billboard-200-chart-number-one-hall-of-fame/ . June 20, 2021 . June 20, 2021 . Billboard.
  27. Web site: Caulfield . Keith . June 23, 2021 . TWICE's 'Taste of Love' Debuts at No. 1 on Billboard's Top Album Sales Chart . live . https://web.archive.org/web/20210623211825/https://www.billboard.com/articles/news/9591408/twice-taste-of-love-top-album-sales-chart/ . June 23, 2021 . June 24, 2021 . Billboard.
  28. Web site: Baek . Ji-eun . August 12, 2021 . ko:[공식] 방탄소년단 '버터', 249만장 팔렸다…가온차트 4관왕 . (Official) BTS 'Butter' sold 2.49 million copies... 4 wins on Gaon Chart . https://n.news.naver.com/entertain/article/076/0003766029 . August 12, 2021 . Sports Chosun . ko.
  29. Web site: Taste of Love . November 28, 2021 . Dreamus . Melon . JYP Entertainment.
  30. Taste of Love . Twice . 2021 . CD . JYP Entertainment.
  31. Web site: Albumit 24/2021 . live . https://web.archive.org/web/20210622094516/https://www.ifpi.fi/lista/albumit/2021/24/ . June 22, 2021 . June 20, 2021 . . fi.
  32. Web site: Billboard Japan Hot Albums: 2021/06/21 付け . live . https://web.archive.org/web/20210617065556/https://www.billboard-japan.com/charts/detail?a=hot_albums&year=2021&month=06&day=21 . June 17, 2021 . June 16, 2021 . . ja.
  33. Web site: Gaon Album Chart – Week 24, 2021 . live . https://web.archive.org/web/20210617020700/http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=24&hitYear=2021&termGbn=week . June 17, 2021 . June 17, 2021 . . ko.
  34. Web site: 年間 アルバムランキング . 2021 Year-end album ranking . December 5, 2022 . Oricon . live . https://web.archive.org/web/20211222101013/https://www.oricon.co.jp/rank/ja/y/2021/p/5/ . December 22, 2021 . ja.
  35. Web site: ko:2021년 Album Chart. 2021 Year-end Album Chart . http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&termGbn=year&hitYear=2021&year_time=3 . live . https://web.archive.org/web/20220107021228/http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&termGbn=year&hitYear=2021&year_time=3 . January 7, 2022 . January 7, 2022 . Gaon Music Chart . ko.
  36. Year-End Charts – World Albums . December 3, 2021 . Billboard.
  37. Web site: 36th Golden Disc Awards – Nominees . live . https://web.archive.org/web/20211208033248/https://www.goldendisc.co.kr/en/nominees/recordAlbum . December 8, 2021 . December 8, 2021 . Golden Disc Awards.
  38. Citations concerning Taste of Love release formats:
    • Web site: TWICE - Taste Of Love (IN LOVE version) . dead . https://web.archive.org/web/20210511085548/https://www.twiceshop.com/products/taste-of-love-in-love-version . May 11, 2021 . May 10, 2021 . Twice Official Store.
    • Web site: TWICE - Taste Of Love (FALLEN version). May 10, 2021. Twice Official Store. dead. May 11, 2021. https://web.archive.org/web/20210511085614/https://www.twiceshop.com/products/taste-of-love-fallen-version.
    • Web site: TWICE - Taste Of Love (TASTE version). May 10, 2021. Twice Official Store. dead. May 11, 2021. https://web.archive.org/web/20210511085548/https://www.twiceshop.com/products/taste-of-love-taste-version.
  39. Web site: Taste of Love - EP by TWICE on Apple Music . live . https://web.archive.org/web/20210510014326/https://music.apple.com/us/album/1566636556 . May 10, 2021 . May 11, 2021 . Apple Music.

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