Tara Muzik Explained

Tara Muzik
Picture Format:576i SDTV
Owner:Saradha Group
Country:India
Language:Bengali
Area:India
Bangladesh
Headquarters:Kolkata, West Bengal, India
Sister Channels:Tara Newz
TV Southasia
Website:www.taratv.com

Tara Muzik was an Indian Bengali-language satellite and cable music-oriented television channel owned by the Saradha Group, a chit fund company. It was launched on 21 February 2005, as the first Bengali-language music-oriented channel in the world, after being split from Tara Bangla, which was launched on 28 April 2000. Tara Muzik was targeted to Bengali-speaking audiences in both India and Bangladesh.[1] [2] It is broadcast from Tara's headquarters in Salt Lake, Kolkata.[2] Due to financial reasons, the channel was shut down on 12 May 2013.

History

In 2000, Doordarshan and later Star TV's former head, Rathikant Basu, established TARA, which stood for Television Aimed at Regional Audiences.[3] The network comprised four regional television channels in Bengali, Punjabi, Gujarati, and Marathi languages, all of which besides the Bengali one have shut down because of financial losses.[4] On 21 February 2005, Tara exited the general entertainment genre due to stiff competition from its rivals, such as ETV Bangla and Alpha Bangla, and split Tara Bangla into two television channels, Tara Newz and Tara Muzik, devoted to news and music programming respectively.[5] Within less than a month after its launch, Tara Muzik had the second-highest viewership among Bengali-language television channels in India, behind only ETV Bangla.[6] In 2010, Saradha Group acquired the two channels from Broadcast Worldwide, which owned the Tara television network.[2]

Financial crisis and shutdown

In early 2013, Tara Muzik suspended regular programming and began airing repeat telecasts due to financial reasons. On 14 April 2013, they, along with its sisters, Tara Newz and TV Southasia, were given a closure notice, leading to employees who refused to shut the channels down breaking down on live television.[7] According to general manager Indrajit Roy, Saradha Group, the owners of the three channels, were no longer willing to fund them. However, Tara Muzik resumed broadcasting as there was a campaign to save the three channels from shutting down, until the channel itself ceased doing so on 12 May 2013.[8] [9] Later, West Bengal's chief minister, Mamata Banerjee, announced to acquire both Tara Muzik and Tara Newz,[10] [11] but a TRAI order banning Indian state governments to acquire television channels halted the acquisition.[12]

Programming

See also

Notes and References

  1. News: Saha. Prajjal. Tara Bangla reborn as Tara Newz, Tara Muzik. 28 June 2022. Afaqs!.
  2. News: Tara News, Muzik, South Asia TV closing down. 17 April 2013. 28 June 2022. BDNews24.
  3. Book: Parks. Lisa. Kumar. Shanti. Planet TV: A Global Television Reader. 2003. NYU Press. 0814766927. 343. illustrated . 28 June 2022.
  4. News: Tara Marathi Shuts Shop, As Firm Incurs Major Losses. 2 January 2003. 28 June 2022. The Financial Express.
  5. News: Tara exits general entertainment; to launch news, music channels. 9 February 2005. 28 June 2022. Indian Television.
  6. News: Tara Muzik claims second spot in Bengali TV rankings. 6 May 2005. 28 June 2022. Indian Television.
  7. News: Tara channels stay on air. 17 April 2013. 28 June 2022. The Times of India.
  8. News: Tara Muzik too goes off air. Arshad. Ali. 12 May 2013. The Indian Express. 23 May 2013.
  9. News: https://bangla.bdnews24.com/entertainment/article614576.bdnews. bn:বন্ধ হচ্ছে তারার ৩ টিভি চ্যানেল. 17 April 2013. 26 June 2022. BDNews24. bn-BD.
  10. News: Bengal government to buy two closed Saradha TV channels. 23 May 2013. 28 June 2022. Business Standard.
  11. News: https://www.prothomalo.com/entertainment/%E0%A6%A4%E0%A6%BE%E0%A6%B0%E0%A6%BE-%E0%A6%AE%E0%A6%BF%E0%A6%89%E0%A6%9C%E0%A6%BF%E0%A6%95-%E0%A6%93-%E0%A6%A4%E0%A6%BE%E0%A6%B0%E0%A6%BE-%E0%A6%A8%E0%A6%BF%E0%A6%89%E0%A6%9C-%E0%A6%85%E0%A6%A7%E0%A6%BF%E0%A6%97%E0%A7%8D%E0%A6%B0%E0%A6%B9%E0%A6%A3-%E0%A6%95%E0%A6%B0%E0%A6%9B%E0%A7%87-%E0%A6%AA%E0%A6%B6%E0%A7%8D%E0%A6%9A%E0%A6%BF%E0%A6%AE%E0%A6%AC%E0%A6%99%E0%A7%8D%E0%A6%97. bn:তারা মিউজিক ও তারা নিউজ অধিগ্রহণ করছে পশ্চিমবঙ্গ সরকার. 25 May 2013. 28 June 2022. Prothom Alo. bn-BD.
  12. News: To pay off investors, 3 Saradha TV channels to be auctioned. 14 January 2014. 28 June 2022. The Indian Express.
  13. Web site: https://web.archive.org/web/20130202083107/http://www.taratv.com/pages.php?pgid=31. Aaj Sakaler Amontrone. 2 February 2013. 3 June 2023. TaraTV.
  14. Web site: https://web.archive.org/web/20130202082941/http://taratv.com/pages.php?pgid=128. Amar Rabindranath. 2 February 2013. 3 June 2023. TaraTV.
  15. Web site: https://web.archive.org/web/20130202082928/http://taratv.com/pages.php?pgid=123. Aamar Shahar. 2 February 2013. 3 June 2023. TaraTV.
  16. Web site: https://web.archive.org/web/20100702105710/http://www.taratv.com/pages.php?pgid=88. Anya Durga. 2 July 2010. 3 June 2023. TaraTV.
  17. Web site: https://web.archive.org/web/20130202082925/http://taratv.com/pages.php?pgid=120. Bhalo Achi, Bhalo Theko.... 2 February 2013. 3 June 2023. TaraTV.
  18. Web site: https://web.archive.org/web/20100702092207/http://www.taratv.com/pages.php?pgid=87. Sab Jane Janata. 2 July 2010. 3 June 2023. TaraTV.
  19. Web site: https://web.archive.org/web/20130202082945/http://taratv.com/pages.php?pgid=109. Ganbhashi Live. 2 February 2013. 3 June 2023. TaraTV.
  20. Web site: https://web.archive.org/web/20100702092203/http://www.taratv.com/pages.php?pgid=8. Hanrir Khabar conducted by Chhanda Guha. 2 July 2010. 3 June 2023. TaraTV.
  21. Web site: https://web.archive.org/web/20130202082948/http://taratv.com/pages.php?pgid=129. Live Mon Niye. 2 February 2013. 3 June 2023. TaraTV.
  22. Web site: https://web.archive.org/web/20100702101340/http://www.taratv.com/pages.php?pgid=86. Sab Jane Janata. 2 July 2010. 3 June 2023. TaraTV.
  23. Web site: https://web.archive.org/web/20130202082921/http://taratv.com/pages.php?pgid=119. Take A Break Live. 2 February 2013. 3 June 2023. TaraTV.

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