Tara Hunt Explained

Birth Date:15 July 1973
Birth Place:Saskatoon, Saskatchewan, Canada.
Occupation:
  • Writer,
  • Marketing consultant,
  • Entrepreneur (Buyosphere)[1]
Alma Mater:University of Calgary
Notableworks:
  • The Whuffie Factor[2]
  • She was named one of the most influential women in tech by Fast Company in 2009.

Tara Hunt (born July 15, 1973 in Saskatoon, Saskatchewan, Canada) is an author, speaker and startup founder. She has been called a "pioneer in online marketing and one of the most respected authorities on online communities".[3]

Biography

Hunt obtained a degree in Communications and Cultural Studies at the University of Calgary. In 2002, she founded a small marketing brand called "Rogue Strategies." She moved, along with her business, to Toronto, Ontario before moving to San Francisco in 2005.[4] She co-founded Citizen Agency in San Francisco,[5] a now-defunct[6] community marketing consulting firm.

Hunt was hired by the San Francisco-based visual search engine Riya to lead their marketing efforts.[7] [8] In June 2006, Hunt coined a movement of "post-cluetrain" marketing called Pinko Marketing.[9] Pinko Marketing picked up where The Cluetrain Manifesto left off, changing the focus from company to consumer marketing to consumer-to-consumer marketing.

She was named one of the most influential women in tech by Fast Company in 2009, as she is an early leader of "user generated conferences" such as BarCamp[10] and is considered to be one of the founders of the co-working movement.[11]

Hunt was one of the lead bloggers on the popular Canadian online portal One Degree.[12]

She wrote "The Whuffie Factor", published in April 2009.[13] The title of the book refers to the reputation-based currency of Cory Doctorow's science-fiction novel, 'Down and Out in the Magic Kingdom'. Along with the humorous metaphor implied by the title, the book gives practical guidance for online and social media marketing.[14] The Whuffie Factor has been translated into French and Portuguese. In May 2010, it was reprinted in paperback in May 2010 with the title The Power of Social Networking: Using the Whuffie Factor to Build Your Business .

Hunt speaks at a variety of conferences and events such as SXSW Interactive (2008, 2009, 2011),[15] the MESH conference (2006) and TEDxConcordia (2011).[16]

In 2010, along with Co-Founders Jerome Paradis and Cassandra Girard, Hunt launched Buyosphere, formerly known as Shwowp, a social site which lets users organize and share buying trends with others.[17] [18]

Tara is currently Principal and Founder of Truly Inc., hosts a podcast called Anatomy of a Strategy and runs a YouTube video series called Truly Social with Tara.[19]

Published works

See also

Further reading

Notes and References

  1. Web site: Purchase Sharing Site Shwowp Becomes Buyosphere, Opens to the Public. Alexis. Tsotsis. April 15, 2011. Techcrunch. July 19, 2011.
  2. Book: Hunt, Tara. The Whuffie Factor: Using the Power of Social Networks to Build Your Business. 2009. 978-0-307-40950-8. Crown Business. New York.
  3. News: Omaha World-Herald. Omaha karaoke fans invited to tap their inner whuffie. Josefina. Loza. July 21, 2009. January 11, 2010. dead. https://archive.today/20130131053200/http://www.omaha.com/article/20090721/LIVING/707219910/0/AP0408. January 31, 2013. mdy-all.
  4. Web site: A place to lay your laptop. Azpiri. Jon. September 10, 2008. The Globe and Mail. November 4, 2008.
  5. Web site: Tara Hunt . February 4, 2013.
  6. Web site: Citizen Agency is on hiatus until further notice. dead. https://archive.today/20120708051639/http://citizenagency.com/blog/2010/06/19/citizen-agency-is-on-hiatus-until-further-notice/. July 8, 2012. mdy-all.
  7. Web site: Web 2.0 Company Riya Uploads 1 Million Photos in 2 Days After Launch. Web 2.0 News Desk. March 27, 2006. SYS-CON Publications. November 4, 2008.
  8. Web site: Latest in tech trends: 24-hour brain raves. Cook. John. October 29, 2005. Seattle Post-Intelligencer. November 4, 2008.
  9. Web site: The people who populate Web 2.0. Fost. Dan. November 5, 2006. San Francisco Chronicle. F5. November 4, 2008.
  10. Women in Tech: The Evangelists 9 thought leaders who are changing our ideas about technology.. https://web.archive.org/web/20090206225857/http://fastcompany.com/magazine/132/the-most-influential-women-in-technology-the-evangelists.html. February 6, 2009. January 23, 2009. Fast Company Staff. Fast Company.
  11. Web site: Leadership Lessons From Community Maven Tara Hunt: When Not To Listen To The Crowd.
  12. Web site: Tara Hunt. One Degree. June 26, 2011.
  13. Web site: The Power of Social Networking.
  14. News: Saturday Reader: 'Whuffie Factor' shows how social networking is good for business . Arizona Daily Star. Richard. Pachter. May 9, 2009. January 11, 2010.
  15. Web site: Panel: Shopping as a Revolutionary Act?. SXSW. June 26, 2011. dead. https://web.archive.org/web/20110704024907/http://schedule.sxsw.com/events/event_IAP5414. July 4, 2011. mdy-all.
  16. Web site: Hunt. Tara. The Unclear Path. TEDxConcordia. dead. https://web.archive.org/web/20110625184659/http://tedxconcordia.com/talks/tara-hunt/. June 25, 2011. mdy-all.
  17. News: Tsotsis. Alexia. Shwowp Wants To Change The Way You Shop. June 26, 2011. TechCrunch. September 28, 2010.
  18. News: O'Dell. Jolie. In a World Without Tracking & Cookies, Can Online Commerce Succeed?. June 26, 2011. Mashable. May 10, 2011.
  19. Web site: Truly Social with Tara Hunt. YouTube. 2016-04-05.

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