TapClicks explained

TapClicks
Type:Private
Foundation:2009
Location City:San Jose, California
Key People:Babak Hedayati, CEO & Co-Founder
Colby West, President & Co-Founder
Industry:Marketing Technology
Services:Marketing Operations

TapClicks is a privately held marketing technology company,[1] with headquarters located in San Jose, California.

TapClicks’ TapAnalytics marketing operations platform is focused on marketing workflow, performance analytics, client reporting and data.[2] The platform's marketing reporting is powered by data science and AI/ML.[3]

TapClicks’ platform is in use by organizations including media companies, digital agencies and enterprises.[4]

Company

TapClicks was founded in 2009 and maintains headquarters in San Jose, California, with development and sales offices in Boston and Montreal.[5]

Partners of TapClicks include MicroStrategy[6] and Tableau Software.[7]

TapClicks has received funding from venture capital/private equity firms Boathouse Capital[8] and SaaS Capital.[9]

In April 2017, TapClicks acquired SEO and marketing reporting company Raven Tools.[10]

In April 2020, TapClicks acquired cross-network advertising startup AdStage.[11]

See also

References

  1. News: The Best Agency Reporting Tools For Marketers . Business 2 Community . 2018-04-18 . 2018-12-18. Ivan. Ivanov.
  2. News: 15 Technologies Bringing Innovation To The Enterprise . Forbes . 2016-06-22 . 2018-12-18. Shama. Hyder.
  3. News: Why You Should Keep an Eye on Marketing Reporting Platforms in 2019 . MarTech Series . 2018-10-04 . 2018-12-18. Sudipto. Ghosh.
  4. News: Best data visualization tools of 2018 . TechRadar . 2018-05-28 . 2018-12-18. Nicholas. Fearn.
  5. News: These Are the Fastest-Growing Companies in San Jose . Inc. . 2018-10-22 . 2018-12-18. Brit. Morse.
  6. News: MicroStrategy Introduces Revamped Desktop and New Workstation in Latest Platform Update . Database Trends and Applications . 2017-12-19 . 2018-12-18. Stephanie. Simone.
  7. News: TapClicks Announces Partnership with Tableau Software . MarTech Advisor . 2017-07-11 . 2018-12-18. Sneha. Nalawade.
  8. News: Term Sheet – Thursday, September 27 . Fortune . 2018-09-27 . 2018-12-18. Polina. Marinova.
  9. News: Term Sheet – Friday, April 28 . Fortune . 2017-04-28 . 2018-12-18. Erin. Griffith.
  10. News: TapClicks buys Raven Tools . Marketing Land . 2017-04-26 . 2018-12-18. Barry. Levine.
  11. Web site: TapClicks expands its marketing platform by acquiring AdStage. TechCrunch. en-US. 2020-04-23.