Talking Rain Explained

Foundation:1987
Homepage:www.talkingrain.com
Industry:Consumer packaged goods
Location City:Preston, Washington
Talking Rain
Num Employees:250-500[1]
Products:Talking Rain Waters, Sparkling Ice
Location Country:United States

Talking Rain is a privately held beverage company based in Preston, Washington that manufactures still and sparkling waters. Sparkling Ice accounts for the majority of their business.

History

Talking Rain was founded in 1987[2] by John Stevens and Pete Hiskin in Bellevue, Washington. The company was bought 6 months later by investors Lawrence Hebner, Donald Kline, and Donald Jasper for $300,000.[3] In 1992, the company began production of Sparkling Ice.[4] They also moved to their current location in Preston, Washington that same year.

In 2014, Kevin Durant, the former Oklahoma City Thunder forward, signed an endorsement deal with Sparkling Ice under Roc Nation Sports.[5] [6]

In 2014, 2015, and 2016, the company was recognized in the Inc. 5000 list.[7]

In August 2017, Talking Rain signed a distribution agreement with Tata Global Beverages to distribute Himalayan mineral water in the U.S.[8]

In 2018, Talking Rain launched a rebranded bottle label and changed the Sparkling Ice formula to include colors from natural sources.[9]

Kevin Klock was president and CEO of the company from 2010 to 2017; he left abruptly after alleged accusations of sexual harassment by a former Talking Rain employee.[10] The company told BevNET the case was dismissed. Marcus Smith was interim CEO until April 2018, when Chris Hall took over the position, and Smith became president of the company.

In 2018, at 34th annual NHRA Arizona Nationals, Talking Rain announced a yearlong sponsorship of the NHRA Top Fuel Dragster driven by Leah Pritchett.[11]

In January 2019, company introduced voice skill for Google Assistant and Amazon Alexa for consumers to check Sparking Ice cocktail and mocktail recipes.[12]

According to Nielsen, as of June 15, 2019, Sparkling Ice had about $500 million in annual retail sales with a 14.9% increase in year-to-date dollar sales.[13]

In April 2022, COO Ken Sylvia was promoted to CEO.[14]

Products

In 2006, they launched two more products, Twist and ActivWater, which were produced until 2011, when Talking Rain decided to focus their business on the Sparkling Ice; in 2018, Talking Rain generated $60 million in revenue, up 140% from the year before. In 2013, the beverage represented 95% of the company's sales.[15]

In October 2018, Talking Rain released a caffeinated version of Sparkling Ice.[16]

In May 2020, the company launched an alkaline water, Talking Rain Essentials Hydration Water in collaboration with Waterboys which was relaunched in 2021 as Talking Rain AQA.[17]

External links

Notes and References

  1. https://www.bizjournals.com/seattle/news/2017/03/10/kevin-klock-sparkling-ice-ceo-departure.html "Kevin Klock is out as Talking Rain CEO"
  2. Web site: About ยท Talking Rain . 2023-08-23 . Talking Rain . en-US.
  3. News: Turning Water Into Cash: The Unlikely Success Of Talking Rain. Strauss. Karsten. Forbes. 2018-10-03. en.
  4. News: Garnic. Coral. 2014-01-21. Sparkling ICE's big splash revives TalkingRain. The Seattle Times. 2018-10-03.
  5. Web site: KD signs major Roc Nation-negotiated deal. 2014-07-15. ESPN.com. en. 2018-11-01.
  6. News: Kevin Durant signs with Sparkling Ice. 2014-07-15. ABC7 San Francisco. 2018-11-01. en-US.
  7. Web site: Talking Rain Beverage Company: Number 2711 on the 2016 Inc. 5000. Inc.com. en. 2018-10-03.
  8. News: Talking Rain, Tata Beverages Strike DSD Alliance. Consumer Goods Technology. 2018-10-03. en.
  9. Web site: Under New CEO, Talking Rain Charts Path to Growth - BevNET.com. BevNET.com. en-US. 2018-10-03.
  10. https://www.seattletimes.com/business/local-business/ceo-of-talking-rain-beverage-fired-after-sexual-abuse-lawsuit-contends/ "CEO of Talking Rain Beverage fired after sexual assault, lawsuit contends"
  11. Web site: 2018-02-26 . Sparkling Ice Announces Sponsorship of NHRA Top Fuel Driver Leah Pritchett . 2022-06-22 . BevNET.com . en-US.
  12. Web site: Sparkling Ice Adds Amazon, Google Voice Skills. www.mediapost.com. en. 2019-07-08.
  13. Web site: When The Bubble's Bursting: Inside LaCroix's Decline. 2019-07-15. BevNET.com. en-US. 2019-07-25.
  14. Web site: Talking Rain promotes Sylvia to CEO . 2022-04-16 . www.foodbusinessnews.net . en.
  15. Web site: Ice on Fire Seattle Business Magazine. 2018-10-03. seattlebusinessmag.com. en.
  16. News: Sparkling Ice debuts caffeinated line. BevIndustry. 2018-11-01. en.
  17. Web site: Talking Rain Essentials Hydration Water. 2020-11-26. www.bevindustry.com. en.