| Takarajimasha, Inc. | |
| Predecessor: | Takarajima Photo Chemicals Co., Ltd. |
| Country: | Japan |
| Headquarters: | Chiyoda, Tokyo, Japan |
| Keypeople: | Makoto Sekigawa[1] [2] (President) |
| Genre: | Fashion magazines |
| Revenue: | ¥300.9 million[3] |
| Numemployees: | 212 (as of September 2013) |
is a Japanese publishing company based in Chiyoda, Tokyo. It is known for publishing subculture-oriented fashion magazines aimed at teens,[4] fashion magazines in general, as well as guide books.
The company was founded on September 22, 1971 as a consulting business of local government titled and a successor of the former Takarajima Photo Chemicals Co., Ltd. that was founded in 1918.[5] Established by some Waseda University former revolutionary students, in May 1974 it started to publish its first magazine, Takarajima, a Japanese subculture focused magazine,[6] [7] which was followed by Bessatsu Takarajima in March 1976.[5] Kono Mystery ga Sugoi!, a guide book magazine, was first published in December 1989,[5] while fashion magazine Cutie[4] was first published in September 1989.[5] On April 1, 1993, its name changed to Takarajimasha.[5] Smart, Spring, and Sweet, all young-targeted fashion magazines,[4] [8] are published since October 1995, February 1996, and March 1999 respectively.[5] Takarajimasha is also known for creating in 2005 the concept of "brand mook", a mook featuring a catalogue of new items of a brand and limited edition product of this brand.[8]