TV Centre (Russia) explained

TV Centre
ТВ Центр
Country:Russia
Owner:Government of Moscow
Picture Format: (576i, SDTV)
Replaced:2x2, MTK
Area:Russia
Website:http://www.tvc.ru
Terr Serv 1:Digital terrestrial television
Terr Chan 1:Channel 10

TV Centre (Russian: ТВ Центр|TV Tsentr; formerly abbreviated as ТВЦ, TVC or ТВЦ-Москва, TVC-Moskva - "TVC Moscow") is a Russian public television station with the fourth largest coverage area in Russia, after Channel One, Russia-1 and NTV. It is owned by the administration of the city of Moscow and is dedicated to programming that highlights various aspects of Moscow life.[1] The channel airs across Russian territory.

The channel began broadcasting on June 9, 1997.[2] has been the channel's general director since October 29, 2012.[3]

As of 2020, TV Centre was among the top ten TV channels in Russia. The channel had an average daily audience share of 361 000 viewers.[4]

On June 3, 2022, the international version of TV Centre was disconnected from broadcasting in the European Union due to the Russian invasion of Ukraine.[5]

History

1997–2012

On January 15, 1997, the Moscow Government established the OJSC "TV Centre".[6] While the Moskomimushchestvo and OJSC "" were the channel's organizational founders, the Moscow Government held its controlling ownership interest, owning 67% of the channel's shares.[7]

On June 9, 1997, TV Centre began broadcasting from the Ostankino Tower[8] on the basis of the two channels, 2x2 and .[9] Together with, TV Centre was broadcasting on the same frequency.[10] In the first two years of broadcasting, along with the cable channel and satellite channel Meteor, the channel operated as a part of "TV Centre" broadcasting consortium of terrestrial, cable, and satellite television.[11] [12]

Boris Vishnyak was appointed as the TV Centre's general director,[13] Stanislav Arkhipov became the channel's producer.[14] Sergey Cheskidov headed the editorial board of sports programs.[15]

The channel first broadcast only in Moscow, Moscow Region, and Ryazan.[16] In January 1998, TV Centre started broadcasting in Saint Petersburg as well.[11] A year later, in 1999, the channel was present in 36 out of 89 Russian regions, thus covering around 33% of the Russian territory.[17]

In 1998, the channel began the construction of its own building. The office's erection was completed in 2003.[18]

On September 6, 1999, the channel changed its logo and abbreviated its name to TVC.[19] The changes took place due to a new management team headed by Konstantin Likutov.[20] Under his direction, in 1999–2000, the channel's ratings were almost equal to those of its competitors. Furthermore, the ratings of TV Centre's news program sometimes outnumbered rates of some informational programs of bigger channels, including, for instance, the Vesti news.[21]

In February 2000, was elected president of TVC.[22] On May 20, 2000, the channel's broadcast license expired. As a result, TVC was broadcasting with a temporary permit.[23] [24] At the same time, Russian Minister of Press and Mass Media, Mikhail Lesin, announced a tender for TVC's TV frequencies, which the channel eventually won.[25] The license was prolonged for another 5 years, until the spring of 2005.[26]

In September 2001, was appointed the channel's general director (he held this position until 2004).[27] Under his leadership, TVC introduced an original color scheme. The channel's main color changed four times during the day at 6am, 11am, 6pm, and 12am. In the morning all backgrounds and studios were colored in yellow, in the afternoon the channel's theme was green, in the evening it switched to blue, and at night - red. In such a manner, as the channel's designers reported, 24 hours of TVC's broadcasting were compared with a full day cycle.[28]

On January 1, 2003, TVC launched a subsidiary channel, "Moscow - Open World". It was stated that the new channel was served as an unofficial intermediary for transmitting TVC's programs to Russian expatriate, residing in Europe, Asia, and North Africa.[29]

In 2005, the channel opened its official international branch - TVCI (TV Center International) - that broadcast TVC's programs worldwide.[30] On December of the same year, TVC Board of Directors removed Poptsov from his post of the channel's president and assigned as general director.[31] The former linked the dismissal to his documentary about president Vladimir Putin, which had been previously aired on TVC.[32] [33] By the time Oleg Poptsov had to step down, TVC was referred to as a "channel of Moscow pensioners" as the majority of its regular audience were people aged over 55 years. Hence, Alexander Ponomarev's team worked on attracting middle-aged viewers living in Russian regions.[34] [35] To achieve this goal, in August 2006, the channel returned to its original name ("TV Centre") and updated its logo and design. Furthermore, TV Centre switched to 24-hour broadcasting.[36] [37]

2012–2022

On October 24, 2012, Yulia Bystritskaya (née Rakcheyeva) - previously the vice general director of VGTRK, became TV Centre's general directors of Alexander Ponomaryov.[38] On December 14 of the same year, the channel was included in the second multiplex of digital terrestrial television.[39]

On April 20, 2013, TV Centre became a federal TV channel by a presidential decree and was included in the first multiplex of digital television.[40] As a result, a month later, the channel began broadcasting as a part of the first multiplex in several Russian regions (namely, the Tyumen and Altai regions), where this system was available by that time.[41] [42] On December 31, 2014, TV Centre terminate the contract with the regional partners in order to organize a unified system of TV broadcasting.[43]

In April 2015, the channel switched to 16:9 widescreen broadcasting.[44]

In 2016, TV Centre opened its new branch - "Central Television" - to air the channel's selected entertainment and journalistic programs.[45]

In June 2017, the channel announced that it would switch to high-definition broadcasting. The switch happened three years later, in February 2020, and Rostelecom was the digital provider to transmit TV Centre in an HD quality.[46]

In December 2021, the Russian government allocated 7, 954 billion rubles to pay for distribution of state-owned TV channels in towns with a population of less than 100,000 people. Thus, the funding was provided to Channel One, NTV,, Karusel, TV Centre, and Match TV.[47] In the same month, TV Centre received a governmental subsidy for the organization of close captioning.[48]

On June 3, 2022, the international version of TV Centre was disconnected from broadcasting in Europe due to the Russian aggression in Ukraine.[5]

Criticism

In 2017, Russian TV journalist Vladimir Kara-Murza Sr. wrote in one of his articles that he considers TV Center to be the weakest channel, calling it provincial. He argued this by the lack of a concept: after the “major” federal news, they could show a “everyday” local story; on different days, documentaries and programs broadcasting opposing opinions could also coexist on the air. He also criticized the design of the channel and the presence of presenters in the staff, "...whose time has already passed".[49]

In the 2000s, under the leadership of Oleg Poptsov, the channel was also often criticized for its inconsistency with the realities of modern television broadcasting and for oversaturating the broadcast network with a large number of outdated TV programs.[50] [51]

Programming

Information-analytical

News programme (1997–present).

Nightly news programme (2000–present).

Weekly news telemagazine (2000–present).

Weekly analytical program (2006–present).

(2012–present).

Publicistic

Weekly program interview (1997-2015).

Weekly documentary program of Leonid Mlechin (1998-2014).

Religious encyclopedic information program about Eastern Orthodox (2002–present).

Telemagazine of the life of the modern Russian army (2003–present).

Programme of Soviet cinema (2011–present).

Program scams, their victims and ways to combat scams (2013–present).

Talk show

Weekly night program interviews with two leading (2008-2015).

Weekly program devoted to science and high technology (2012–present).

Program on health (2013–present).

Socio-political talk show. The flagship project of the channel, which faced a different perspective on the most pressing question of the week. Protagonist ask questions editors of leading Russian mass media (2014–present).

Educational

Information TV magazine devoted to the problems of people with disabilities (2007–present).

Culinary program (2010–present).

Entertainment

Morning feed (1997–present).

Humorous program (2008–present).

Acting evening (2011–present).

Program of cultural events (2013–present).

Children's

Educational program for preschool and primary school children passing through play (2000–2020).

Sports

Archive

Information-analytical

External links

Notes and References

  1. Alexei Bessudnov, "Media Map" (183–189), Index on Censorship, Volume 37, Number 1, 2008, p. 185.
  2. Web site: Что такое канал ТВЦ . ru. December 22, 2005 . Kommersant. August 29, 2022.
  3. Web site: ТВЦ попал в большую политику . Екатерина Ткаченко . ru. October 24, 2012 . gazeta.ru. August 29, 2022.
  4. Web site: Назван лидер по аудитории среди российских телеканалов в 2020 году. ru. December 25, 2020. ria.ru. August 29, 2022.
  5. Web site: Руководство "ТВ Центра" прокомментировало новые санкции ЕС. ru. June 3, 2022. TASS. August 29, 2022.
  6. Web site: № 31-РМ О создании ОАО "ТВ Центр" . ru . January 15, 1997 . mos.ru. August 29, 2022.
  7. Web site: РОССИЙСКИЕ ИНФОРМАЦИОННЫЕ ИМПЕРИИ IV . ru . October 20, 1998 . svoboda.org. August 29, 2022.
  8. Web site: ЕЩЕ ОДИН НОВЫЙ НАЧАЛЬНИК. Антонина Крюкова. ru . June 26, 1997 . saturday.ng.ru. August 31, 2022. https://web.archive.org/web/20050222032727/http://saturday.ng.ru/tv/2000-02-12/4_boss.html. February 22, 2005. dead.
  9. Web site: Телеаудитория заметила преобразования на третьем канале. Анна Петрова, Светлана Климова . ru . June 26, 1997 . bd.fom.ru. August 31, 2022.
  10. Web site: "Система" приблизилась к "ТВ Центру" на полкнопки. Сергей Соболев, Инна Ерохина . ru . July 1, 2011 . Kommersant. August 31, 2022.
  11. Web site: В первой декаде января телекомпания "Невский канал", вещающая на частоте 36-го телеканала, начала ретранслировать передачи главного теледетища правительства Москвы - компании "ТВ Центр". ru . January 14, 1998 . dp.ru. August 31, 2022.
  12. Web site: РОССИЙСКИЕ ИНФОРМАЦИОННЫЕ ИМПЕРИИ II. ru . March 20, 1998 . svoboda.org. August 31, 2022.
  13. Web site: Кто такой Борис Вишняк?. ru . July 25, 1997 . Kommersant. August 31, 2022.
  14. Web site: Мнения. ru . June 14, 1997 . Kommersant. August 31, 2022.
  15. Web site: 17 лет запуску канала "Спорт": идею продавил Кикнадзе, готовились всего месяц, врубили вместо оппозиционного ТВС. Андрей Васильев. ru . June 13, 2020 . sports.ru. August 31, 2022.
  16. Web site: До самой Рязани. ru . June 12, 1997 . portal-kultura.ru. August 31, 2022. https://web.archive.org/web/20170731130006/https://portal-kultura.ru/upload/iblock/edc/1997.06.12.pdf. July 31, 2017. live.
  17. Web site: Говорит и показывает Москва. ru . August 25, 1998 . Kommersant. August 31, 2022.
  18. Web site: Телеканалы покидают Останкино. Надежда Степанова. ru . December 16, 2004 . iz.ru. August 31, 2022.
  19. Web site: "Третья кнопка" в динамике развития. С.Уразова . ru . October 10, 1999 . telesputnik.ru. August 31, 2022.
  20. Web site: ТВ-ЦЕНТР ПОД НОВЫМ ФЛАГОМ. Инара Филатова, Элина Николаева. ru . June 26, 1999 . mk.ru. August 31, 2022.
  21. Web site: МНОГОКАНАЛЬНЫЕ НОВОСТИ. ru . February 10, 2000 . mk.ru. August 31, 2022.
  22. Web site: На ТВЦ покончат с клубникой. Виктория Арутюнова. ru . February 17, 2000 . Kommersant. August 31, 2022.
  23. Web site: Эрнст получил 5 лет. Виктория Арутюнова. ru . May 25, 2000 . Kommersant. August 31, 2022.
  24. Web site: ТВЦ будет работать без лицензии. Виктория Арутюнова. ru . May 19, 2000 . Kommersant. August 31, 2022.
  25. Web site: ЛЕСИН — ЛУЧШИЙ ДРУГ ТВЦ. Александр Мельман. ru . July 8, 2000 . mk.ru. August 31, 2022.
  26. Web site: ТВЦ дали пять лет. ru . June 24, 2005 . mk.ru. August 31, 2022.
  27. Web site: Гендиректора ТВЦ уволили за ненадобностью . ru . October 1, 2004 . iz.ru. August 31, 2022.
  28. Web site: "Свой" канал узнаю по одежке. ru . June 2, 2002 . teleweek.ur.ru. August 31, 2022. https://web.archive.org/web/20030129041422/http://teleweek.ur.ru/23_02.html#sm. January 29, 2003. dead.
  29. Web site: Москва — открытый мир. Р. Маградзе . ru . May 5, 2003 . old.telesputnik.ru. August 31, 2022.
  30. Web site: TVCI ТВ ЦЕНТР - INTERNATIONAL TVCI. ru . May 12, 2006 . companies.rbc.ru. August 31, 2022.
  31. Web site: Четвертая власть . Арина Бородина, Ирина Нагорных . ru . December 30, 2005 . Kommersant. August 31, 2022.
  32. News: Бывший президент канала ТВЦ Олег Попцов . Анна Качкаева . Радио Свобода . ru . December 26, 2005 . svoboda.org. August 31, 2022.
  33. Web site: Олега Попцова снял фильм . ru . December 24, 2005 . Kommersant. August 31, 2022.
  34. Web site: Завтречко. Юнна Чупринина. ru . 2006. itogi.ru. August 31, 2022. https://web.archive.org/web/20141024002738/http://www.itogi.ru/archive/2006/33/37972.html. October 24, 2014. dead.
  35. Web site: ТВ ИЗ ЦЕНТРА РОССИИ . Василий Гуляев . ru . September 1, 2011 . mediasat.info. August 31, 2022.
  36. Web site: Cбрендинг крепчает . Ирина Петровская . ru . October 6, 2006 . iz.ru. August 31, 2022.
  37. Web site: ТВ стало центром . Сергей Варшавчик . ru . August 10, 2006 . ng.ru. August 31, 2022.
  38. Web site: Москва провела передачу "ТВ Центра". Арина Бородина. ru . October 25, 2012 . Kommersant. September 3, 2022.
  39. Web site: Роскомнадзор сформировал второй мультиплекс. Татьяна Шадрина. ru . December 16, 2012 . rg.ru. September 3, 2022.
  40. Web site: Мультиплекс закрывает вакансию. Павел Белавин. ru . July 29, 2013 . Kommersant. September 3, 2022.
  41. Web site: Общественное телевидение России и ТВ Центр смогут смотреть тюменцы с 17 мая. ru . May 17, 2013 . t-l.ru. September 3, 2022.
  42. Web site: Программа передач в Алтайском крае пополнится двумя общественными телеканалами. ru . May 17, 2013 . asfera.info. September 3, 2022.
  43. Web site: Телеканалы РТРС-1 и РТРС-2 закрывают программы регионального партнерства. ru . December 9, 2014 . cableman.ru. September 3, 2022.
  44. Web site: РТРС начал транслировать телеканалы "ТВ-Центр" и "Мир" в широком формате. ru . April 13, 2015 . rspectr.com. September 3, 2022.
  45. Web site: Телеканал "Центральное телевидение" вышел на спутник. ru . November 28, 2016 . cableman.ru. September 3, 2022.
  46. Web site: Телеканал "ТВ Центр" перешел на HD-вещание. ru . February 27, 2020 . telesputnik.ru. September 3, 2022.
  47. Web site: В 2022 году увеличится госфинансирование государственных СМИ. ru . December 23, 2021 . jrnlst.ru. September 3, 2022.
  48. Web site: Правительство выделит субсидии на обновление оборудования для вещания с субтитрами. ru . December 19, 2021 . tatar-inform.ru. September 3, 2022.
  49. https://sobesednik.ru/kultura-i-tv/20170621-vladimir-kara-murza-st-tv-centr-slabeyshiy-kanal-seychas Владимир Кара-Мурза-ст.: «ТВ Центр» — слабейший канал сейчас. Собеседник (21 июня 2017).
  50. Web site: Из жизни птиц . Независимая издательская группа . 2002-05-13 . https://web.archive.org/web/20050507125418/http://www.nigru.ru/docs/1/76.html . 7 May 2005 . dead.
  51. Web site: Москва - город новый. ТВЦ: играем в центр. ОМ. June 2005. ...этот канал напоминает раритетного, вмерзшего во льды мамонта.