| TV3 Estonia TV3 Eesti | |
| Launch Date: | 1 January 1996 |
| Picture Format: | 1080i HDTV |
| Owner: | TV3 Group |
| Country: | Estonia |
| Area: | Estonia and Worldwide |
| Sister Channels: | TV6 TV3 Plus TV3 Life Go3 Films Go3 Sport |
| Website: | tv3.ee |
| Terr Serv 1: | Digital terrestrial |
| Terr Chan 1: | Multiplex 6[1] |
TV3 is a commercial television channel targeted at an Estonian language audience owned by Providence Equity Partners.
It was founded in 1996 after two recently established television stations, EVTV and RTV, were merged.
TV3 has two sister channels. TV6 is a television channel targeted at entertainment television channel in Estonia, launched in 2002. TV8 is an entertainment television channel, launched as a digital sister channel to TV3 in 2009.
For several years, TV3 had better ratings than the other private channel, Kanal 2. The situation changed in 2006, when Kanal 2 made some big changes in their programme. TV3 ratings fell and shows had problems getting enough viewers to reach the Top 10 of the week. Later that year, programme director Jüri Pihel left TV3.
In 2009 all Baltic TV3 channels introduced new red-white visual identity, logo and slogan. The slogan was "Tere tulemast koju!" (Welcome home!). News programme "Seitsmesed uudised" (News at 7) was discontinued and changed with a new "TV3 uudised" (TV3 News), which had the same format as Latvian and Lithuanian TV3 News programmes, the program has been updated again in 2023.
In January 2011 Mikko Silvennoinen, a Finnish television host, journalist and producer, was hired as the new programme director. In February TV3 changed their news programme format and "Seitsmesed uudised" was brought back. On 15 August, TV3 once again changed their visual identity and logo from red to purple, which was so far used in Norwegian, Danish, Hungarian and Slovenian TV3s. Also a new slogan was introduced: "Rohkem elu, rohkem meelelahutust!" (More life, more entertainment!).
TV3, as with other channels of the All Media Baltics group in the Baltic states, switched to HD broadcasting on 26 July 2018.[2]
| Original name | English translation | Notes | |
|---|---|---|---|
| Eesti otsib superstaari | Estonia's Looking for a Superstar | Estonian version of Pop Idol | |
| Elu keset linna | Life in the middle of the city | drama series | |
| Faktuaalne kaamera | Factual Camera | Sketch comedy | |
| Heimari kokaklubi | Heimar's Cooking Club | Cooking | |
| Kaua võib! | |||
| Kolmeraudne | Triple-Barrel Shotgun | Talkshow | |
| Kättemaksukontor | Revenge office | Comedy-crime series | |
| Naistesaade | Women's Show | Fashion, clothing, makeup | |
| Nurjatud tüdrukud | Mean Girls | Drama series | |
| Nurgakivi | Cornerstone | Building, architecture, interior design | |
| Ment | A Cop | Sitcom | |
| Omakohus | |||
| Randevuu | Rendezvous | Dating Show, Estonian version of Russian show Давай поженимся! | |
| Seitsmesed uudised | News at 7 | News | |
| Sind otsides | Looking for you | Reality series, Estonian version of Russian series Жди меня | |
| Suletud uste taga | Behind Closed Doors | Series of real-life stories | |
| Stiilipäevik | Style Diary | Style makeover show | |
| STOP! | — | Traffic topics | |
| Teekond iseendani | Road to Yourself | Reality series about alternative medicine |
| Original name | Estonian translation | Origin | |
|---|---|---|---|
| Kõige naljakamad koduvideod | United States | ||
| Politseipere | United States | ||
| Vaprad ja ilusad | United States | ||
| Briti Talent | United Kingdom | ||
| Kondid | United States | ||
| Castle | — | United States | |
| CSI: Kriminalistid | United States | ||
| — | United States | ||
| CSI: New York | United States | ||
| Sündmus | United States | ||
| Leidja | United States | ||
| — | United States | ||
| Hawaii 5-0 | United States | ||
| Herakles | United States | ||
| Homeland | Kodumaa | United States | |
| — | United States | ||
| Vale jälgedel | United States | ||
| Meisterkokk | United States | ||
| Midsomeri mõrvad | United Kingdom | ||
| Moodne perekond | United States | ||
| - | Australia | ||
| Meisterdetektiiv Spencer | United States | ||
| — | United Kingdom | ||
| The A-Team | A-Rühm | United States | |
| Selline on elu | Germany | ||
| Rajalt maha | United States | ||
| Sõjaprintsess Xena | United States | ||
| Kupli all | United States | ||
| Ameeriklased | United States | ||
| Kutsuge Cobra 11 | Germany | ||
| Minu Väike Poni: Sõprus On Imeline | United States/ Canada |