Tate Etc. Explained

Tate Etc.
Editor:Simon Grant (2004-2021)
Editor Title5:-->
Category:art magazines
Frequency:3 a year
Founder:Simon Grant, Bice Curiger
Company:Tate
Country:United Kingdom
Based:London
Language:English
Issn:1743-8853

Tate Etc. is an arts magazine produced within Britain's Tate organisation of arts and museums. It has the largest circulation of any art magazine in the world.[1] The magazine was edited by Simon Grant from its launch in 2004 until the Autumn 2021 issue.[2] As well as being sold in shops, the magazine is sent for free to Tate members.[3]

History

Prior to the 2004 launch of Tate Etc. the Tate published a magazine for its members. In 2002 the Tate's magazine was taken over by Condé Nast, who relaunched it as a bi-monthly general arts magazine which would, for the first time, carry consumer advertising.[4] The magazine was brought back in house in 2004[5] as Tate Etc, Founded by Simon Grant and Bice Curiger. Tate Etc. first appeared in the Summer of 2004, and issues have been produced 3 times a year.[6]

In 2007, then-art director Cornel Windlin spoke about the relative freedom afforded to the editorial team at Tate Etc due to the fact that the magazine was sent to Tate members, and so there was less pressure to sell on newsstands. This influenced the cover design, with more prominence given to text and less on eye-grabbing images on the magazine's covers during that time.[5]

In 2017 the magazine was redesigned, partly to emphasise its independence and make it look more distinct from Tate's marketing materials.[3] In 2018 the magazine launched a digital edition.[6]

Founding editor Simon Grant's final issue working on the magazine was the Autumn 2021 issue.[2]

Notes and References

  1. Web site: Tate Etc magazine redesign ditches Tate logo, to herald its "maverick position" . 2022-03-27 . www.itsnicethat.com.
  2. Web site: Tate Etc. issue 53: Autumn 2021 . 2022-03-23 . Tate.
  3. Web site: McLaughlin . Aimée . 2017-05-10 . Tate Etc magazine redesigns to have an "independent voice" . 2022-03-27 . Design Week.
  4. Web site: Revamped Tate magazine to debut on newsstands with advertising . 2022-03-27 . www.campaignlive.co.uk.
  5. News: Williams . Eliza . December 2007 . Tate Etc. . 42–43 . Creative Review.
  6. Web site: Tate Etc. Launches New Digital Edition . 2022-03-25 . www.inpublishing.co.uk.