| T3 | |
| Type: | Private |
| Foundation: | Austin, Texas |
| Location: | Austin, Texas |
| Key People: | Gay Gaddis, CEOChristian Barnard, COO |
| Industry: | Advertising |
| Num Employees: | 160 |
| Homepage: | www.t-3.com |
T3 is an independent advertising agency. Its headquarters are located in Austin, Texas and also has offices in New York City, Atlanta, and San Francisco. The agency, which focuses on building useful brands, was founded in 1989 by CEO Gay Gaddis. T3 is one of the largest independent agencies owned by a woman in the United States, with capitalized billings over $230 million.[1] [2]
T3's clients include Allstate and UPS.
T3 ranks among AdWeek's Top 100 Agencies and Advertising Age's 2006 Top 100 U.S. Marketing Services Agencies lists.
T3 has experience in both traditional and digital media across various verticals: Automotive, consumer goods, financial, government, healthcare, non-profit, retail, service, technology and travel. Within the digital realm, T3 offers analytics, application development, mobile, online advertising, web architecture and development, video, social and email. T3 created Coca-Cola Freestyle's first mobile app, PUSH! + Play for the iPhone and Android.
Noteworthy work includes Wall Street Journals "Every Journey Needs a Journal" site,[3] [4] JCPenney's desktop application, JCPToday,[5] Dell's Virtual Office,[6] and Marriott's Plug-In Site.[7]
August 2011: CEO, Gay Gaddis was named one of the Top 10 Hottest Digital Marketers by iMedia.[8]
Chief Executive Officer: Ben Gaddis
Chief Operating Officer: Christian Barnard
SVP, Chief Creative Officer: Jay Suhr
"T3 and Under" is the agency's in-house childcare program that allows new parents to bring their babies to work until they are nine months old. T3's family-friendly workplace programs have been recognized by the White House, The Today Show, The New York Times, Fortune Small Business[2] and Good Morning America.[9]