Synthetic Substitution Explained

Synthetic Substitution
Type:song
Artist:Melvin Bliss
A-Side:"Reward"
Released:1973
Genre:Funk, soul
Label:Sunburst Records
Producer:Herb Rooney

"Synthetic Substitution" is a 1973 song by Melvin Bliss. Originally starting life as a throwaway B-side, with "Reward" as the A-Side, the song failed to chart anywhere on its initial release because of the collapse of Opal Productions, the parent company of Sunburst Records.[1] However, after the song was sampled by Ultramagnetic MCs, many other artists followed suit, and eventually the song became one of the most sampled songs of all time.[1]

Background

With the Exciters disbanded in 1971, Herb Rooney was out of a record deal. Having previously written for other artists,[2] Rooney decided to continue down this path.

Meanwhile, Melvin Bliss had drifted from stage to stage since leaving the Army in 1957. Looking to boost his career prospects he visited a Queens concert hall intending to use it for self-promotion.[1] While awaiting a meeting with the hall's owner, he encountered the mother of Herb Rooney and it emerged that he wanted a singer to record one of his compositions.[1] After an informal discussion with Rooney himself, Bliss hit the studio to record it.[1] Rooney had intended the A-Side to be "Reward" and thus presented it to Bliss first.[3]

Subject matter

"Synthetic Substitution" is a scathing critique of what society would be like if it was entirely computerised,[4] which towards the end of the song features the wailing of Bliss clinging onto the final few authentic remnants of his daily life.[1] In 1986 the song's drums, provided by Bernard Purdie[5] - were sampled in "Ego Trippin'" by Ultramagnetic MCs, spawning numerous other uses. It has since been sampled in over 800 songs.[6]

"Synthetic Substitution" lends its name to a 2011 Earl Holder-produced documentary about Melvin Bliss, Synthetic Substitution: The Life Story of Melvin Bliss, which was released by Peripheral Enterprises.[5] In a 2010 interview produced exclusively for its trailer, Bliss said that "[Herb Rooney and I] had no idea what the song was about; we just needed a B-side".[7]

Select list of samples

References

  1. Holder, Earl . 2011 . Synthetic Substitution: The Life Story of Melvin Bliss . Motion picture . Peripheral Enterprises.
  2. Web site: Melvin Bliss - Reward / Synthetic Substitution. 1973 . Discogs.
  3. Web site: Melvin Bliss. Wax Poetics. 12 May 2013.
  4. https://www.theatlantic.com/culture/archive/2010/07/melvin-bliss-rip/60457/ Melvin Bliss, R.I.P.
  5. Web site: "Synthetic Substitution" Singer / Sample Icon Melvin Bliss Dies. 27 July 2010. Hiphopdx.com. 13 May 2013.
  6. Web site: Synthetic Substitution - Melvin Bliss. WhoSampled. 14 October 2013.
  7. Web site: Melvin Bliss Documentary Trailer 1. 23 April 2010 . YouTube. 14 May 2013.
  8. Web site: Vitamin C feat. Lady Saw's 'Smile' sample of Melvin Bliss's 'Synthetic Substitution' . WhoSampled . 2016-10-08.

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