Syagnik Banerjee Explained

Syagnik Banerjee
Nationality:Indian & American
Occupation:Scholar, author, professor
Education:Presidency University, Kolkata (BSc)International Management Institute- New Delhi(MBA)University of Rhode Island (PhD)
Main Interests:Marketing, data science, public policy

Syagnik “Sy” Banerjee is an American (of Indian origin) scholar, author, and professor affiliated with the University of Michigan-Flint. He is known for publishing literature on the subjects of digital marketing, data sciences, and public policy in publications such as the Journal of Business Research,[1] [2] the Journal of Public Policy and Marketing,[3] and the Harvard Business Review.[4] His works have been cited more than 800 times in academic journals.[5] He is also known for co-authoring the book M-Powering Marketing in a Mobile World.[6]

Education

Banerjee graduated from Presidency University, Kolkata with a bachelor's degree in economics in 1997. He earned an MBA in marketing from International Management Institute in 1999 and a PhD in marketing from the University of Rhode Island.[7] [8]

Career

Before pursuing a career in academia, Banerjee worked in several jobs for companies such as Eveready Industries, Venture Infotech Group, and Bharti Telecom Group.[9]

In 2006, Banerjee was named a fellow of the AMA-Seth Doctoral Consortium. Banerjee joined the faculty of the University of Michigan-Flint in 2008 as an assistant professor.  Banerjee also taught a course at Northwestern University, developing and teaching the first academic course on mobile  marketing at Northwestern.

He also became an associate professor at the University of Michigan-Flint  in 2014 and a professor of marketing in 2020.[10]   As of 2022, he is an affiliate professor at the University of Michigan's Michigan Institute for Data Science (MIDAS).[11]

Banerjee also participated in the OakGov Challenge in 2010, winning third place for his web application OMG Campus.[12]

Banerjee is also an associate editor for the Journal of Consumer Marketing and a member of the editorial board for the European Journal of Marketing and the Journal of Research in Interactive Marketing.[7]

Banerjee co-authored the 2017 book M-Powering Marketing in a Mobile World with Ruby Roy Dholakia and Nikhilesh Dholakia. Banerjee also contributed a chapter titled “India: The Awakening of M-Commerce” to the book M-Commerce: Global Experiences and Perspectives.[13]

Banerjee has also written as a contributor for The Economic Times[14] [15] [16] and Inside Sources.[17]

Scholarly Contributions

Banerjee has contributed towards research on the effectiveness of Location Based Advertising,[18] measurement of Location Privacy[19] and detection of Advertising Fraud using location data.[20]

Selected publications

Bibliography

References

  1. Banerjee . Syagnik . Xu . Shichun . Johnson . Scott D. . 2021-06-01 . How does location based marketing affect mobile retail revenues? The complex interplay of delivery tactic, interface mobility and user privacy . Journal of Business Research . en . 130 . 398–404 . 10.1016/j.jbusres.2020.02.042 . 216458506 . 0148-2963.
  2. Banerjee . Syagnik . Poddar . Amit . 2021-06-01 . Run-of-the-Mill or Avant Garde? Identifying restaurant category positioning and tastemakers from digital geo-location history . Journal of Business Research . en . 130 . 436–443 . 10.1016/j.jbusres.2020.01.060 . 214414661 . 0148-2963.
  3. July 2019 . Geosurveillance, Location Privacy, and Personalization . Journal of Public Policy & Marketing . 10.1177/0743915619860137. Banerjee . Syagnik . 38 . 4 . 484–499 . 201333801 .
  4. News: Sultan . Fareena . Banerjee . Syagnik (Sy) . 2018-06-12 . Enhancing Customer Insights with Public Location Data . Harvard Business Review . 2022-12-30 . 0017-8012.
  5. Web site: Sy Banerjee . 2022-12-30 . scholar.google.com.
  6. Book: Banerjee . Syagnik . M-Powering Marketing in a Mobile World . Dholakia . Ruby Roy . Dholakia . Nikhilesh . 2017-11-21 . Business Expert Press . 978-1-63157-004-9 . en.
  7. Web site: UM-Flint . 2022-12-30 . directory.umflint.edu.
  8. Web site: Stukent . 2014-11-25 . Professor of the Month: Syagnik Banerjee . 2022-12-30 . Stukent . en-US.
  9. Web site: 2006 . About the Authors . 2022-12-30 . igi-global.com.
  10. Web site: 2020-05-21 . PROMOTION RECOMMENDATION . 2022-12-30 . umich.edu.
  11. Web site: Syagnik Banerjee . 2022-12-30 . MIDAS . en-US.
  12. Web site: 2010-10-08 . Smartphone App to Make UM-Flint Campus Life a Little Easier . 2022-12-30 . UM-Flint NOW . en-US.
  13. Book: Nikhilesh . Dholakia . M-Commerce: Global Experiences and Perspectives: Global Experiences and Perspectives . Morten . Rask . Roy . Dholakia, Ruby . 2006-03-31 . Idea Group Inc (IGI) . 978-1-59140-317-3 . en.
  14. News: 2021-05-28 . View: Making sense of the standoff between govt and WhatsApp over new IT rules . The Economic Times . 2023-02-08 . 0013-0389.
  15. Web site: View: Social media firms are not digital media companies. The new IT guidelines fail to get this fact . 2023-02-08 . The Economic Times.
  16. Web site: View: Facebook's monopolistic behaviour needs to be viewed through a new anti-competition lens . 2023-02-08 . The Economic Times.
  17. Web site: Banerjee . Syagnik . 2020-10-16 . Big Tech's Collision With Big Government . 2023-02-08 . InsideSources . en-US.
  18. Banerjee . Syagnik (Sy) . Dholakia . Ruby Roy . 2008 . Mobile Advertising: Does Location Based Advertising Work? . en . Rochester, NY. 2135087 .
  19. Banerjee . Syagnik . October 2019 . Geosurveillance, Location Privacy, and Personalization . Journal of Public Policy & Marketing . en . 38 . 4 . 484–499 . 10.1177/0743915619860137 . 201333801 . 0743-9156.
  20. Poddar . Amit . Banerjee . Syagnik . Sridhar . Karthik . 2019-04-24 . False advertising or slander? Using location based tweets to assess online rating-reliability . Journal of Business Research . en . 99 . 390–397 . 10.1016/j.jbusres.2017.08.030 . 3316841 . 0148-2963.
  21. Banerjee . Syagnik (Sy) . Dholakia . Ruby Roy . 2008 . Mobile Advertising: Does Location Based Advertising Work? . en . Rochester, NY. 2135087 .
  22. Banerjee . Sy . Yancey . Scott . 2010-01-01 . Enhancing mobile coupon redemption in fast food campaigns . Journal of Research in Interactive Marketing . 4 . 2 . 97–110 . 10.1108/17505931011051650 . 168095825 . 2040-7122.
  23. Banerjee . Syagnik (Sy) . Roy Dholakia . Ruby . 2012-01-01 . Dix . Steve . Ferguson . Graham . Location‐based mobile advertisements and gender targeting . Journal of Research in Interactive Marketing . 6 . 3 . 198–214 . 10.1108/17505931211274679 . 144587234 . 2040-7122.
  24. Poddar . Amit . Foreman . Jeff . Banerjee . Syagnik (Sy) . Ellen . Pam Scholder . 2012-10-01 . Exploring the Robin Hood effect: Moral profiteering motives for purchasing counterfeit products . Journal of Business Research . Fashion Marketing and Consumption of Luxury Brands . en . 65 . 10 . 1500–1506 . 10.1016/j.jbusres.2011.10.017 . 145158918 . 0148-2963.
  25. Banerjee . Syagnik (Sy) . Hemphill . Thomas . Longstreet . Phil . 2018-01-01 . Wearable devices and healthcare: Data sharing and privacy . The Information Society . 34 . 1 . 49–57 . 10.1080/01972243.2017.1391912 . 3826237 . 0197-2243. free .
  26. Banerjee . Syagnik . October 2019 . Geosurveillance, Location Privacy, and Personalization . Journal of Public Policy & Marketing . en . 38 . 4 . 484–499 . 10.1177/0743915619860137 . 201333801 . 0743-9156.

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