Swisslion Group Explained

Swisslion Group
Native Name:Свислајон Група
Svislajon Grupa
Native Name Lang:sr
Type:d.o.o.
Industry:Food & drinks manufacturer
Foundation:
Founder:Ivan R. Milosavljevic Bombondzija
Location City:Partizanska 42, Novi Sad
Location Country:Serbia
Area Served:Worldwide[1] [2]
Key People:Rodoljub Drašković
Julijana Škorić
Revenue: €8.34 million [3]
Assets: €54.21 million [4]
Equity: €39.77 million
Owner:DRD Swisslion
Rodoljub Drašković
Num Employees:488
Subsid:Swisslion Industrija Alata a.d. Bosnia
Swisslion-Takovo d.o.o. Slovenia
Footnotes:[5]

Swisslion Group (full legal name: Swisslion Group d.o.o.) is a Serbian multinational food and drinks manufacturer headquartered in Novi Sad. Its products are produced in its factories located in Croatia, North Macedonia, Serbia and Bosnia and Herzegovina.

Swisslion Group core activities are the production of confectionery. This includes biscuits, chocolate bars, wafers, sweets, Turkish Delight, Eurocrem,[6] pasta, soup, cereals, ready-made meals, baby food, marmalades and jams, fruit juices, syrups, alcoholic drinks and ice creams. Swisslion Group also manufactures private labels for companies internationally.

Swisslion Group well-known products include Eurocrem, Juvitana (baby food), Eurodessert (chocolates) and Viljamovka (pear brandy).

History

Swisslion Group traces its origins from the Takovo, founded in 1962 in Gornji Milanovac and Swisslion itself was founded in 1991.[7] Takovo was state-owned during SFR Yugoslavia and one of the country's biggest industrial companies. Swisslion and Takovo merged in 2004 under the name of Swisslion Takovo, following Swisslion's acquisition of Takovo through a public tender.[8]

Since then, Swisslion Takovo's main factories in Serbia are located in Vršac and Gornji Milanovac. The factory in Vršac primarily produces confectionery. Facilities in Gornji Milanovac spanning on over 30,000 square meters, produce ready-made meals,⁣[9] pasta, soups and fruit juices.

2008–2012In 2008, Swisslion Group acquired the Croatian Euro Food Markt company based in Sisak, to reinforce its position in the Croatian market.[10] The deal was reported to be worth €20 million.[11] [12] [13]

On January 18, 2010, it was reported that a new confectionery factory in Trebinje worth €18 million had been inaugurated.[14] [15] Late in 2010, local media reported that further investment in the factory was planned.[16] In early 2011, Swisslion Takovo announced that it was investing 5 million euros in new production lines for confectionery products in its factory in Trebinje.[17]

2012–2017In North Macedonia, production sites are located in Resen and Skopje. In March 2012, Swisslion Takovo announced that it had opened a new production unit in the town of Resen.[18] [19]

In 2012, local media reported that the production of "Jaffa cakes" would be moved from Swisslion's factory in Sisak (Croatia) to its factory in Trebinje (Bosnia and Herzegovina). Swisslion Takovo confirmed that it would be shifting the production of "Jaffa" cakes to Trebinje but that it would not be leaving Croatia as its factory in Sisak would continue production of other product.[20] [21] [22]

2017–presentIn February 2017, Swisslion Group bought wine company "Vršački vinogadi" for a sum of 4.6 million euros.[23] In March 2017, Swisslion Group made a decision to donate "Swisslion industrija alata" company to the Government of Republika Srpska, due to accumulated tax debts.[24] Since then, the ownership of the company remained unclear due to dispute between the company and the Government of Republika Srpska.

Former subsidiaries

This is a list of the Swisslion Group former official subsidiaries in Serbia and region (as of January 2018):

Also, other subsidiaries of the Swisslion Group were:[25]

See also

External links

Notes and References

  1. News: Eurokrem – SL's top product. November 10, 2011. limun.hr. December 27, 2012. December 27, 2013. https://web.archive.org/web/20131227091107/http://www.limun.hr/en/main.aspx?ID=759306&pojam=swisslion. dead.
  2. News: Swisslion Takovo moves to Trebinje but does not leave Croatia . July 11, 2012. eKapija.
  3. Web site: КОНСОЛИДОВАНИ БИЛАНС УСПЕХА (2020) – Swisslion Group. apr.gov.rs. January 6, 2022. Serbian.
  4. Web site: КОНСОЛИДОВАНИ БИЛАНС СТАЊА (2020) – Swisslion Group. apr.gov.rs. January 6, 2022. Serbian.
  5. Web site: Основни подаци о привредном друштву. apr.gov.rs. Serbian Business Registers Agency. February 28, 2018. Serbian.
  6. News: Eurokrem – SL's top product . November 10, 2011 . limun.hr . December 27, 2012 . December 27, 2013 . https://web.archive.org/web/20131227091107/http://www.limun.hr/en/main.aspx?ID=759306&pojam=swisslion . dead .
  7. Бјелајац. Зоран. March 17, 2017. СЕОСКА ЗАЈЕДНИЦА И ПРОСТОР ИЗГУБЉЕНА ВЕЗА. Политеиа. 3. 9. 10.7251/pol1509207b. 2232-9641. free.
  8. News: Swisslion Takovo acquires 70% stake in PIK Takovo . January 9, 2004 . VIBILIA business portal.
  9. News: Pack creates a royale experience for ready meals . June 25, 2012. rpc-group.com.
  10. News: Draskovic purchased Croatian company . June 26, 2008 . VIBILIA business portal.
  11. News: Owner of company Swisslion Takovo bought Croatian factory Euro Food Market . June 26, 2008 . eKapija.
  12. News: Rodoljub Draskovic buys Euro Food . June 26, 2008 . limun.hr.
  13. News: Only one Serbian investment in Croatia . November 24, 2010 . limun.hr.
  14. News: New Swisslion plant worth EUR 18 million inaugurated . January 19, 2010 . limun.hr.
  15. News: Swisslion opens production units for confectionery products in Trebinje . January 19, 2010 . eKapija.
  16. News: Swisslion Takovo invests about 7.5 million euros . November 16, 2010 . eKapija.
  17. News: Serbia's Swisslion-Takovo Bosnian Arm Invests 5.0 Mln Euro in Capacity Expansion . January 11, 2011 . www.seenews.com.
  18. News: Swisslion opens a new drive in Macedonia . March 22, 2012 . VIBILIA business portal.
  19. News: Swisslion Takovo opens EUR 500,000 plant in Macedonia's town of Resen . March 21, 2012 . eKapija.
  20. News: Rodoljub Draskovic is moving jaffa cookie production from Sisak to Trebinje . October 7, 2012 . eKapija.
  21. News: Swisslion Takovo moves to Trebinje but does not leave Croatia . July 11, 2012 . eKapija.
  22. News: Swisslion-Takovo shifting biscuit production from Croatia to Bosnia's Trebinje . July 10, 2012 . www.seenews.com.
  23. News: Drašković kupio Vršačke vinograde "upola cene". January 25, 2018. b92.net. February 10, 2017. Serbian.
  24. News: Swisslion grupa poklonila Republici Srpskoj "Swisslion industriju alata". January 26, 2018. nezavisne.com. Srna. March 15, 2017. Serbian.
  25. News: Macedonia's Swisslion Opens New Production Unit . March 21, 2012 . www.seenews.com.

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