Swedemason Explained

Swedemason
Origin:United Kingdom
Years Active:2007–present
Label:Dental Records
Website:YouTube channel

Swedemason (sometimes styled Swede Mason) is a British musician and video editor who created the track "Masterchef Synesthesia" (also known as "Buttery Biscuit Base") which was released in the United Kingdom in 2011 and reached No. 37 in the UK Singles Chart.[1]

The song itself is based on voice samples of MasterChef hosts Gregg Wallace and John Torode, both of whom have spoken out in favour of the track.[2] [3] The associated YouTube video gained over 10 million views,[4] becoming the sixth most viewed YouTube video in the UK in 2011,[5] and was described by The Guardian as a "masterpiece of editing".[6] Swedemason said that the video took him around a year to complete.[7] [8] A semi-final challenge in the 18th series of MasterChef was based on the track, to mark ten years since its release.[9] [10]

Swedemason's other viral videos include one of Donald Trump singing "Once in a Lifetime" by Talking Heads, which has over 6 million views[11] and one of Jeremy Clarkson. His work has been commissioned by Sky News for their political coverage,[12] and Sky Atlantic to promote Game of Thrones.[13] He has worked with JOE to create viral videos cutting up politicians' words to fit songs, winning the 2020 "Content Creator of the Year" award in The Drum's online media awards.[14]

His stage name is a reference to the episode "Rio Reno" of Renegade.[15]

EP and singles

Notes and References

  1. Web site: 19 January 2013. Official Charts Company - Swede Mason. .
  2. Web site: Buttery Biscuit Base – Good Food Show Winter 2011. 1 December 2011. YouTube. PCI Studio. 24 September 2016.
  3. Web site: Gregg Wallace on Twitter. Wallace. Gregg. Gregg Wallace. 28 June 2011. Twitter. https://web.archive.org/web/20160924050736/https://twitter.com/GreggAWallace/status/85768408536322048. 24 September 2016. live. 24 September 2016.
  4. Web site: Masterchef Synesthesia – Swedemason. 28 June 2011. YouTube. Swedemason. 24 September 2016.
  5. Web site: 2011-12-20 . YouTube reveals most watched videos in 2011 . 2022-06-05 . The Telegraph.
  6. News: Guardian Viral Video Chart: Justin Bieber, MasterChef and WikiLeaks. Baird. Dugald. 8 July 2011. The Guardian. en-GB. 0261-3077. https://web.archive.org/web/20160924051656/https://www.theguardian.com/media/pda/2011/jul/08/viral-video-chart-justin-bieber-masterchef-wikileaks. 24 September 2016. live. 24 September 2016.
  7. Web site: Introducing Masterchef Synesthesia Genius Swede Mason. Tesha. Sifaeli. 8 August 2011. Sabotage Times. https://web.archive.org/web/20160924051954/http://sabotagetimes.com/music/the-next-cassette-boy-introducing-masterchef-mash-up-genius-swede-mason. 24 September 2016. live. 24 September 2016.
  8. Web site: 2011-08-14 . Mash hits: How video remixes went mass market . 2022-06-05 . The Independent . en.
  9. Web site: Carr . Flora . 2022-04-29 . MasterChef's Gregg Wallace announces Buttery Biscuit Base task in hilarious clip . 2022-06-05 . Radio Times . en.
  10. Web site: BBC One - MasterChef, Series 18, Episode 18 . 2022-06-05 . BBC . en-GB.
  11. Web site: 2017-12-01 . Trump Is Literally A Talking Head In This 'Once In A Lifetime' Mashup . 2022-06-05 . HuffPost UK . en.
  12. Web site: 2017 showreel - Swedemason. swedemason. 5 July 2017. YouTube.
  13. Web site: 2019-04-15 . Game of Thrones Characters Hilariously Rap 'Ice Ice Baby' in 'A Song of Vanilla Ice and Fire' Mashup . 2022-06-05 . Laughing Squid . en-US.
  14. Web site: JOE Media : Swedemason - Content Creator of the Year . live . https://web.archive.org/web/20220605225250/https://archive.onlinemediaawards.net/the-drum-online-media-awards-2020/content-creator-of-the-year/swedemason . 2022-06-05 . 2022-06-05 . The Drum.
  15. Web site: Let's get Swede Mason in the charts. www.facebook.com.

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