Sweatshop (retailer) explained

Sweatshop
Former Name:	Chris Brasher's Sporting Emporium
Fate:	Acquired by Sports Direct
Area Served:	United Kingdom

Sweatshop is a chain of running equipment shops in the United Kingdom with 12 branches (as of March 2018) and an online shop.^[1] It was founded by runner Chris Brasher in 1971, with the first shop in Teddington. Its original name was Chris Brasher's Sporting Emporium, and changed to Sweatshop in 1978. In 2014 Sports Direct became a major share holder.^[2]

Sweatshop was voted "best retailer" by readers and website visitors of the British edition of Runner's World magazine each year from 2008 to 2013.^{[3] [4] [5] [6] [7] [8]}

Since 2003, Sweatshop has organised the Reading Half Marathon, held on the streets of Reading in March or early April of every year.^[9]

Notes and References

1. Web site: Stores. Sweatshop. 2015-03-15.
2. Web site: An introduction to Sweatshop - We Know Running. Sweatshop. 2011-03-09. 2015-03-15.
3. Web site: Runner's World PB Awards 2008 - The Winners. Runner's World. 2008-04-23. 2015-03-15.
4. Web site: Personal Best Awards 2009. Runner's World. 2009-04-24. 2015-03-15.
5. Web site: Personal Best Awards 2010: The Winners. Runner's World. 2010-04-23. 2015-03-15.
6. Web site: Personal Best Awards 2011: The Winners. Runner's World. 2011-04-20. 2015-03-15.
7. Web site: Runner's World PB Awards 2012: The Winners. Runner's World. 2012. 2015-03-15.
8. Web site: Personal Best awards 2013. Runner's World. 2013. 2015-03-15.
9. Web site: 28-year of the Reading Half Marathon . Reading Post . Surrey & Berkshire Media Ltd . 16 December 2012 . https://web.archive.org/web/20131005160114/http://www.getreading.co.uk/news/local-news/28-year-reading-half-marathon-4228976 . 5 October 2013 . live.