Sway (Tove Styrke album) explained

Sway
Type:studio
Artist:Tove Styrke
Cover:Tove Styrke - Sway.png
Border:yes
Genre:Electropop[1]
Length:26:48
Label:RCA
Producer:
  • John Alexis
  • Joe Janiak
  • Elof Loelv
  • Gustav Nyström
Prev Title:Kiddo
Prev Year:2015
Next Title:Hard
Next Year:2022

Sway is the third studio album by Swedish singer Tove Styrke.[2] It was released on 4 May 2018 by RCA Records.[3] It peaked at number 11 on the Swedish Albums Chart.

Production

The production of the album took more than 18 months.[4] In a 2018 interview with Evening Standard, Styrke said: "I really wanted to strip things down. It was the opposite of my previous project, where the main rule was that there are no rules. This one was about restraint, making sure that every part is good enough to be there. And when you make it that minimal, it asks more of the song. You're going to hear every word, every melody, and it all matters so much."[5]

Release and singles

On 28 April 2017, Styrke released "Say My Name"as the lead single from the album. The second single "Mistakes" followed on 15 September.[6] A cover of Lorde's "Liability" re-titled "Liability (Demo)" was unveiled as a promotional single on 15 December.[7] "Changed My Mind" was unveiled as the third single alongside the album announcement on 2 February 2018.[8] [9] Before the album's release, the single "On the Low" came out.[10] A music video for the single "Sway" premiered on 8 June 2018.[11] Another track called "Vibe" was released as a single on 19 October 2018, included in a digital re-edition of the album ahead of a tour through United Kingdom.[12]

To promote the album, Styrke embarked on the Sway Tour in the fall of 2018.[13]

Critical reception

Margaret Farrell of Pitchfork gave the album a 7.5 out of 10, calling it "one of the most exuberant albums in recent memory." Owen Myers of The Fader described it as "a short and very sweet triumph, with eight inventive pop songs that align Styrke closely with the genre's current forward-thinking vanguard."[14]

On 4 May 2018, Rolling Stone included it on the "10 New Albums to Stream Now" list.[15] On 22 May 2018, NME included it on the "Best Albums of 2018 So Far" list.[16]

Accolades

PublicationAccoladeRank
MusicOMHTop 50 Albums of 2018
Rolling Stone20 Best Pop Albums of 2018

Track listing

All tracks produced by Elof Loelv, except where noted.

Notes

Personnel

Credits adapted from the liner notes of the CD edition.

Notes and References

  1. Web site: What to see this week in the UK. The Guardian. Michael. Cragg. 26 October 2018. 16 November 2018.
  2. Web site: Tove Styrke Will 'Sway' Her Way Into Pop History. Paper. Jake. Viswanath. 4 May 2018. 16 November 2018.
  3. Web site: Tove Styrke Talks New Album 'Sway,' Touring With Lorde and Katy Perry: 'Oh My God, Is This Real Life?'. Billboard. Gab. Ginsberg. 4 May 2018. 16 November 2018.
  4. Web site: First Spin: Tove Styrke spoils us with upcoming album title track 'Sway'. Triple J. Al. Newstead. 2 May 2018. 28 December 2018.
  5. Web site: Tove Styrke interview: I know that I'm good at this and that's very reassuring. Evening Standard. David. Smyth. 8 June 2018. 16 November 2018.
  6. Web site: Tove Styrke Is A Runaway Bride In The Epic 'Mistakes' Video. MTV UK. Ross. McNeilage. 4 October 2017.
  7. Web site: Listen: Tove Styrke covers Lorde’s 'Liability'.. Coup De Main. Rose. Riddell. 14 December 2017.
  8. Web site: 5 Songs You Need to Listen to This Week. Time. Raisa. Bruner. 2 February 2018.
  9. Web site: P3 Guld-vinnaren Tove Styrke släpper singeln ”Changed My Mind” och releasedatum för kommande albumet ”Sway”. Mynewsdesk. 2 February 2018. sv.
  10. Web site: Tove Styrke släpper singeln ”On The Low” från kommande albumet ”Sway” - på scen med Lorde sjungandes Robyn cover. Mynewsdesk. 6 April 2018. sv.
  11. Web site: Tove Styrke on 'Sway' and Authentic Depictions of Queer Love. Paper. Claire. Valentine. 8 June 2018.
  12. Web site: Tove Styrke has released a vibey new single ahead of her upcoming tour dates. Dork. 19 October 2018.
  13. News: Självsäkrare Styrke till Skåne. More confident Styrke to Skåne. Skånska Dagbladet. Bretzer. Ralph. 26 November 2018. sv. 7 February 2023. subscription.
  14. Web site: Nine years into her pop career, Tove Styrke is more confident than ever. The Fader. Owen. Myers. 1 June 2018. 16 November 2018.
  15. Web site: 10 New Albums to Stream Now: Liz Phair, Rae Sremmurd, Leon Bridges and More Editors' Picks. Rolling Stone. Maura. Johnston. Maura Johnston . 4 May 2018. 16 November 2018.
  16. Web site: The best albums of 2018 so far. NME. Thomas. Smith. 22 May 2018. 16 November 2018.

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