| Swansea SW Wales | |
| Area: | Swansea |
| Frequency: | 12A (223.936 MHz) |
| Airdate: | 31 January 2004 |
| Owner: | Bauer Radio |
| Transmitter: | Kilvey Hill, St. Hilary, Carmel, Mynydd Sylen, Carmarthen. |
Swansea SW Wales is a local commercial digital radio multiplex in the United Kingdom, which serves Swansea Bay. It is wholly owned by Bauer Media since they gained control of Wireless Groups local stations in the UK. At around the same time they also acquired Celador, Lincs FM Group and UKRD. Bauer own Kiss, Magic, Hits Radio, Greatest Hits Radio, Wave 105 (South Coast), GEM Radio (East Midlands) and also Absolute Radio.[1] The service was launched on 31 January 2004. It was originally labelled TWG-Emap Swansea and then UTV-Bauer Swansea, but in 2010 changed to Swansea SW Wales. It is transmitted on frequency block 12A from the Carmel, Kilvey Hill and St. Hilary transmitters.Other transmitters: Mynydd Sylen transmitter near Llanelli; Carmarthen transmitter, Carmarthen.Bauer is the multiplex owner and it can be heard as far as Newport in the South East Wales and to the south Western super mare and North Devon coast.
The following stations are transmitted on the Swansea SW Wales multiplex
| Service | Service ID | Bit rate | Audio channels | Description | Analogue availability | |
|---|---|---|---|---|---|---|
| BBC Radio Cymru | C347 | 128 kbit/s | Joint stereo | The national Welsh-language service from the BBC | 92.4-96.8, 103.5-104.9 MHz | |
| BBC Radio Cymru 2 | C347 | 128 kbit/s | Joint stereo | The national 2nd Welsh-language service from the BBC | ||
| BBC Radio Wales | C438 | 128 kbit/s | Joint stereo | Talk, news and music for Wales | 90.2–92.3, 93.9–96.1 103.9 MHz 882 kHz | |
| Heart South Wales | CDCE | 112 kbit/s | Joint stereo | Hot adult contemporary music | Various FM 106.0 Swansea, 105.4 Cardiff / Bridgend, 105.9 Newport / 105.2 Carmarthenshire, 105.7 Pembrokeshire | |
| Greatest Hits Radio South Wales | C8CE | 128 kbit/s | Joint stereo | |||
| Hits Radio South Wales | C5B5 | 128 kbit/s | Joint stereo | Contemporary and chart music and information station for under 44s | 96.4 MHz (Swansea Bay) | |
| Hits Radio UK | CBEB | 80 kbit/s | Mono | Contemporary and chart music | ||
| Hits Radio Pride | CAEC | 80 kbit/s | Mono | Contemporary and chart music aimed at the LGBTQ+ community | ||
| Absolute Radio Country | CCE7 | 80 kbit/s | Mono | Country music | ||
| Absolute Classic Rock | C7C9 | 80 kbit/s | Mono | Classic rock music | ||
| Magic Chilled | CEE6 | 80 kbit/s | Mono | Soft adult contemporary music | ||
| Magic Soul | C3D9 | 80 kbit/s | Mono | Soul music | ||
| Magic at the Musicals | CAEA | 80 kbit/s | Mono | Musicals |