Sverker Olofsson (born April 14, 1947 in Vännäs, Västerbotten), is a Swedish TV-personality. He has led the consumer show Plus since 1987 on SVT,[1] and is one of their most well-known faces, appearing in a series of advertisements for SVT and was in 2006 a part of the Swedish election survey called Karavanen.[1] He has also appeared on the consumer issues program 24 Konsument.[1] In 2009 he was awarded the Lukas Bonnier Great Journalist Award.[2]
He is the father of TV-journalist Linda Olofsson, who also works at SVT.