Superunie Explained

C.I.V. Superunie B.A.
Type:	Co-operative wholesale society
Location:	Superunie Industrieweg 22-b 4153 BW Beesd

Coöperatieve Inkoop Vereniging Superunie B.A. is a Dutch wholesale purchasing cooperative among 14 supermarket companies. Several of these 14 represent multiple supermarket formulas (including brand licensing franchises). In total Superunie supplies about 1800 stores. Superunie has a Dutch marketshare of about 30%.^{[1] [2]}

Superunie is part of European Marketing Distribution (EMD), a cooperative that has a European marketshare of about 14.8%.^[3]

Members

(as of June 2020)

• Boni - 44 stores
• MCD - 29 stores
• Coop - 314 stores
• Deen - 82 stores
• DetailResult which includes:
  • DekaMarkt - 81 stores
  • Dirk - 123 stores (merge of Dirk van den Broek, Bas van der Heijden and Digros)
• Hoogvliet - 51 stores
• Jan Linders Supermarkten - 61 stores
• Nettorama - 32 stores
• Picnic - Online store
• Poiesz - 69 stores
• Sperwer Groep which includes:
  • PLUS - 270 stores
  • Spar - 445 stores
• Sligro Food Group (Wholesale)
• Vomar - 69 stores

Former members

• Agrimarkt - 5 stores (taken over by Jumbo)
• Jumbo - 283 stores
• Golff (taken over by Spar, Poiesz and EMTÉ)
• Sanders (taken over by EMTÉ and Sligro)
• EMTÉ (member 1986-2019, taken over by Jumbo and Coop)

Brands

Superunie offers several housebrands to its members:

• G'woon (Boni, Deen, Hoogvliet, Jan Linders, Coop, MCD Supermarkten and Vomar);
• Plus (PLUS);
• 1 de Beste (Dirk and DekaMarkt);
• Spar (Spar).

Members have the following Superunie brands in their stores:

• First Choice Cola (cola)
• Bonbébé (babyfood)
• TopVit (dairy product)
• Melkan (dairy product)
• Bumblies (babycare)
• Vismarine (fish)
• Daily Chef (instant meal)
• Schuttersbier (beer)
• Bon Appetit (nuts, cheeses, salades)
• Bakkers Weelde (cake)
• Derlon (cosmetics)

External links

• Superunie
• EMD

References

1. http://www.distrifood.nl/web/Onderzoek/Marktaandelen.htm distrifood.nl
2. http://www.volkskrant.nl/vk/nl/2680/Economie/archief/article/detail/509859/1997/01/11/Inkoopkracht-Superunie-groter-dan-die-van-Ahold.dhtml Inkoopkracht Superunie groter dan die van Ahold
3. http://www.emd-ag.com/files/pa_francioni_en.pdf Press release