Supermercados Tu Alteza Explained

Supermercados Tu Alteza
Products:	Bakery, dairy, deli, frozen foods, general grocery, meat, pharmacy, produce, seafood, snacks, liquor

Supermercados Tu Alteza (also known locally plainly as Tu Alteza, a name which translates to Your Highness) is a Canarian chain of supermarkets, which has 60 supermarkets operating in the Canary Islands. The supermarket's parent company is Comercial Jesuman.^[1]

History

Both Comercial Jesuman and the Tu Alteza supermarkets were founded by Jesus Hernandez Guzman. In 2005, one of his descendants, Jose Ignacio Hernandez, took over as the conglomerate's only administrator, creating an internal battle for control of the company between him and Hernandez Guzman's other descendants, namely Juan Jesus and Jose Manuel Hernandez.^[1]

Sponsorships

The supermarket chain sponsors the Tenerife Central women's basketball club.^[2]

Competitors

Competitors in the Canary Islands include Alcampo.

Notes and References

1. Web site: Guerra fratricida en Jesuman por el control de las cuentas. October 6, 2021. Atlántico Hoy.
2. Web site: Tu Alteza seguirá patrocinando al Tenerife Central por tercera temporada consecutiva. Juan Jesús. Gutiérrez. October 17, 2021. Diario de Avisos.