SuperDeluxe (restaurant) explained

SuperDeluxe
Food-Type:American
State:Oregon
Zip:-->
Country:United States
Coordinates:45.4977°N -122.611°W
Mapframe:yes
Mapframe-Zoom:13

SuperDeluxe is a restaurant chain based in Portland, Oregon. There are three restaurants in the Portland metropolitan area, including the original in southeast Portland, another in northwest Portland's Pearl District, and a third in Sherwood, Oregon. In 2022, a fourth location opened in Bend. A fifth location opened in Lake Oswego, Oregon, in 2023.

Description

The restaurant serves burgers, chicken nuggets, French fries, and milkshakes. Burgers are served with American cheese, onions, pickles, and shredded lettuce. The breakfast menu includes tot hash browns. The drink menu offers coffee (including almond milk lattes and mochas), using Stumptown Coffee Roasters. Milkshake flavors include blackberry, chocolate, coffee, strawberry, and vanilla.[1]

Willamette Week Andi Prewitt said of the original restaurant: "The building has been made over with bright, primary colors and a graphics motif that seems to pay homage to minimalist corporate designs from the '70s."[2]

History

The original restaurant is located in southeast Portland's Richmond neighborhood, near the intersection of 50th Avenue, Foster Road, and Powell Boulevard.[3] Co-owners Micah Camden and Matt Lynch opened the drive-through in July 2018,[4] [5] [6] in a building which previously housed a TacoTime restaurant.[7]

In 2019, Lynch confirmed plans for a second restaurant in northwest Portland's Pearl District.[8] [9] [10] A third restaurant opened in Sherwood, Oregon, in 2020.[11] A fourth opened in Bend in 2022.[12] A fifth location is planned to open in Lake Oswego in 2023.[13]

The company's logo was designed by Portland-based graphic designer Aaron James Draplin.[14]

In February 2024, SuperDeluxe declared Chapter 11 bankruptcy, citing heavy debt caused from the COVID-19 pandemic.[15]

Reception

In 2018, David Landsel of Food & Wine wrote, "the vibe at SuperDeluxe feels more San Fernando Valley than Pacific Northwest, all hot asphalt and thumping bass and exhaust smells, except that the strip club facing the restaurant parking lot, overflowing with cars trying to get into the drive-through, sports a cheeky sign, advertising 'gluten-free lap dances.[16]

Bill Oakley called the burger "the best burger [he's] ever had in Portland".[17] He named SuperDeluxe one of the best Portland-based fast food chains in his 2021 "guide to dining in Portland".[18] Portland Monthly writers ranked the Double Deluxe number 12 on a 2020 list of "Portland’s 20 Best Cheeseburgers".[19] Naomi Tomky included SuperDeluxe in Thrillist's 2021 list of "15 Pacific Northwest Fast Food Chains the Entire Country Needs".[20]

See also

Notes and References

  1. Web site: Jackson-Glidden. Brooke. 2018-07-16. Foster-Powell's Super Deluxe Is Nostalgia at its Finest. 2021-10-08. Eater Portland. en. 2021-06-14. https://web.archive.org/web/20210614230321/https://pdx.eater.com/2018/7/16/17578828/foster-powells-super-deluxe-opening-burgers. live.
  2. News: Super Deluxe. Willamette Week. October 7, 2021. December 4, 2018. Andi. Prewitt. October 19, 2019. https://web.archive.org/web/20191019102309/https://www.wweek.com/restaurants/2018/12/04/super-deluxe/. live.
  3. Web site: Acker. Lizzy. 2018-07-19. We tried Portland's new drive-thru from Little Big Burger alums; it was a long wait. live. 2021-10-08. The Oregonian. en. 2021-10-08. https://web.archive.org/web/20211008040700/https://www.oregonlive.com/life-and-culture/erry-2018/07/f4c4aeae123059/we-tried-portlands-new-driveth.html.
  4. Web site: Tepler. Benjamin. 2018-08-15. Why Is Super Deluxe Rocking Portland's Fast-Food World?. live. 2021-10-08. Portland Monthly. en-US. 2021-03-30. https://web.archive.org/web/20210330024908/https://www.pdxmonthly.com/eat-and-drink/2018/08/why-is-super-deluxe-rocking-portland-s-fast-food-world.
  5. Web site: Acker. Lizzy. 2018-06-14. Is Portland getting a new drive-thru from a founder of Little Big Burger?. live. 2021-10-08. The Oregonian. en. 2020-11-15. https://web.archive.org/web/20201115173210/https://www.oregonlive.com/food/2018/06/is_portland_getting_a_new_driv.html.
  6. Web site: Jackson-Glidden. Brooke. 2018-07-13. Anticipated Drive-Thru Super Deluxe Will Start Slinging Burgers Monday. 2021-10-08. Eater Portland. en. 2020-11-09. https://web.archive.org/web/20201109020021/https://pdx.eater.com/2018/7/13/17569210/superdeluxe-super-deluxe-micah-camden-fast-food-burgers-foster-powell. live.
  7. Web site: Jackson-Glidden. Brooke. 2018-06-14. It Looks Like The Team Behind Boxer Ramen Is Opening a New Fast-Food Spot. 2021-10-08. Eater Portland. en. 2021-10-08. https://web.archive.org/web/20211008040656/https://pdx.eater.com/2018/6/14/17465336/super-deluxe-little-big-burger-fast-food-drive-thru-foster-powell. live.
  8. Web site: Jackson-Glidden. Brooke. 2019-05-24. Hugely Popular Fast-Food Spot Super Deluxe Has Opened Its New Restaurant in the Pearl [Updated]]. 2021-10-08. Eater Portland. en. 2019-12-07. https://web.archive.org/web/20191207025513/https://pdx.eater.com/2019/5/24/18638805/portland-super-deluxe-opening-pearl-district-restaurant. live.
  9. Web site: Russell. Michael. 2019-05-28. Popular Portland drive-through Super Deluxe finds second location. live. 2021-10-08. The Oregonian. en. 2020-11-08. https://web.archive.org/web/20201108002453/https://www.oregonlive.com/dining/2019/05/popular-portland-drive-thru-super-deluxe-finds-second-location.html.
  10. Web site: Acker. Lizzy. 2019-07-19. Super Deluxe opens second burger spot in the Pearl District. live. 2021-10-08. The Oregonian. en. 2020-11-07. https://web.archive.org/web/20201107233223/https://www.oregonlive.com/food/2019/07/super-deluxe-opens-second-burger-spot-in-the-pearl-district.html.
  11. Web site: Harlan. Kohr. 2020-11-16. Celebrate National Fast Food Day at Sherwood's new SuperDeluxe. live. 2021-10-08. KOIN. en-US. 2021-01-31. https://web.archive.org/web/20210131013653/https://www.koin.com/news/food/celebrate-nation-fast-food-day-at-sherwoods-new-superdeluxe/.
  12. Web site: Restaurateur Micah Camden Has Opened a Fourth SuperDeluxe in Bend . 2022-11-06 . Willamette Week . en.
  13. Web site: Buchanan . Corey . 2023-05-10 . Local burger chain SuperDeluxe coming to Lake Oswego . 2023-07-10 . LakeOswegoReview.com . en.
  14. Web site: Damewood. Andrea. 2018-08-08. Super Deluxe is Portland's Answer to In-N-Out. live. 2021-10-08. Portland Mercury. en. 2021-08-08. https://web.archive.org/web/20210808105252/https://www.portlandmercury.com/last-supper/2018/08/08/21886760/super-deluxe-is-portlands-answer-to-in-n-out.
  15. Web site: SuperDeluxe and Boxer File for Chapter 11 Bankruptcy. February 29, 2024. February 29, 2024. Willamette Week. en.
  16. Web site: Landsel. David. 2018-08-08. Portland Reimagines the Drive-Thru Restaurant. live. 2021-10-08. Food & Wine. en. 2021-02-26. https://web.archive.org/web/20210226130321/https://www.foodandwine.com/travel/portland-superdeluxe-sugarpine.
  17. Web site: Jackson-Glidden. Brooke. 2018-08-17. Fast Food Hotspot Super Deluxe Is Already Eyeing Expansion. 2021-10-08. Eater Portland. en. 2019-03-25. https://web.archive.org/web/20190325105810/https://pdx.eater.com/2018/8/17/17719954/super-deluxe-second-location-portland. live.
  18. Web site: Jackson-Glidden. Brooke. 2021-06-01. Bill Oakley's Guide to Dining in Portland. 2021-10-08. Eater Portland. en. 2021-08-27. https://web.archive.org/web/20210827180817/https://pdx.eater.com/2021/6/1/22463405/bill-oakley-portland-food-guide-sandwiches-food-carts-burgers-pizza. live.
  19. Web site: Brooks. Karen. Karen Brooks (food critic). Oakley. Bill. Okazaki. Gary. Lewis. Pauline. Lewis. Drew. 2021-12-13. Portland's 20 Best Cheeseburgers, Exhaustively Argued and Ranked. 2021-10-08. Portland Monthly. en-US. 2020-12-06. https://web.archive.org/web/20201206154003/https://www.pdxmonthly.com/eat-and-drink/20-best-classic-cheeseburgers. live.
  20. Web site: Tomky. Naomi. 2021-04-19. 15 Pacific Northwest Fast Food Chains the Entire Country Needs. live. 2021-10-08. Thrillist. en. 2021-10-04. https://web.archive.org/web/20211004043641/https://www.thrillist.com/eat/seattle/best-pacific-northwest-fast-food-chains.

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