| Sungsimdang | |
| Industry: | Bakery |
| Founder: | Lim Gilsun |
| Hq Location: | 15 Daejong-ro 480beon-gil, Jung-gu |
| Hq Location City: | Daejeon |
| Hq Location Country: | Korea |
| Products: | Soboro-ppang, chive bread |
| Parent: | Rosso Ltd. |
| Hangul: | 성심당 |
| Rr: | Seongsimdang |
| Mr: | Sŏngsimdang |
Sungsimdang is a Western-style bakery in Daejeon, South Korea. It is most well known for soboro-ppang and chive bread. The small chain is said to be one of the best in the nation[1] and is a representative brand of the city.[2] [3] Annual sales were KRW 53.2 billion in 2018.[4]
Founded in 1956 as Sungsimdang, the bakery was incorporated in 2001 as Rosso Ltd. under Lim Gilsun. After incorporation, the brand opened additional bakery locations and also restaurants solely within Daejeon. In 2012, the brand received patent 10-1104547 for their soboro-ppang recipe.[5] Sungsimdang baked bread for Pope Francis during is visit to the peninsula in 2014. The following year, Gilsun was granted the Order of St. Gregory the Great as he had been donating bread to orphanages and nursing homes for decades.[6] [7] [8]
Seongsimdang continued to grow, with annual sales reaching 40 billion won in 2015. In 2021, it topped the list of non-branded bakeries in the country, recording 63 billion won in sales. It also recorded 80 billion won in sales in 2022, and surpassed 100 billion won with 124.3 billion won in 2023.[9]
It is a famous bakery that ranks first in sales among non-franchised bakeries nationwide. It is one of the most famous places in Daejeon and the most recognizable among the three major bakeries in the country. In addition to running the highest profile among famous bakeries, it is a bakery that has been introduced in the Michelin Guide and is evaluated as one of the best practices and representatives of local self-employment.[10]