Sunfill Explained

Sunfill was a soft drink concentrate brand owned by Coca-Cola. Sunfill marked Coca-Cola's entry into the segment and was first launched in 2001 in India.[1] Sunfill too did not do well, and was withdrawn from the Indian market in 2004, after it failed to break Rasna's monopoly in the segment.[2] In 2011, Coke announced that Sunfill was being relaunched in India.[3]

Notes and References

  1. News: Coca-Cola introduces powdered concentrate. 13 March 2012. The Hindu. 22 November 2001.
  2. News: Sunfill on backburner, Vanilla Coke moves slowly. 13 March 2012. The Financial Express. 23 November 2004.
  3. News: New players eyeing Rs 300 cr powdered beverage market. 13 March 2012. FNBNews.com. 25 April 2011.