| Sunbeam | |
| Producttype: | Baked goods |
| Currentowner: | Quality Bakers of America |
| Country: | United States |
Sunbeam Bread is a franchised brand of white bread, rolls, and other baked goods owned by the Quality Bakers of America cooperative.[1] The bread products are produced and distributed by regional bakeries.
The brand was launched in 1942 and was first marketed in New Bedford, Massachusetts.[2] Annual sales of the branded bread products exceed $400 million.
Sunbeam's long-time mascot is called Little Miss Sunbeam. In 1942, illustrator Ellen Barbara Segner was commissioned by the Quality Bakers of America to create a marketing symbol of a young child. Over six months she submitted hundreds of sketches before coming across the girl who would become the first Miss Sunbeam in Southern Indiana.[3]