Sun NXT explained

Sun NXT
Collapsible:y
Website Type:OTT Platform
Streaming Media
Video On Demand
Owner:Sun TV Network
Industry:Entertainment, mass media
Parent:Sun Group
Commercial:Yes
Registration:Required
Num Users:20 Million+
Current Status:Active
Location City:Chennai, Tamil Nadu, India
Footnotes:[1] [2]

Sun NXT is an Indian over-the-top streaming service run by Sun TV Network. It was launched in June 2017 and has content in six languages - Tamil, Telugu, Malayalam, Kannada, Bengali, Marathi and Hindi. Sun NXT app is available for Android and iOS devices, Smart TVs and other devices.

History

The service was launched in June 2017. Within four days of its launch, the app had obtained 1.1 million downloads.[3] By November it was about seven million.[4] By August 2019, Sun TV Network had planned to invest in the platform over 18 months.[5] By February 2020, the platform's subscriber base grew to about 15 million users and started making a profit.[6] By the end of 2019, its subscriber base grew to 20 million.[7] It currently has more than 4000 Movies and 30 Live TV Channels.

Despite having a large subscriber base and being one of the largest OTTs in India, the platform is supposedly earning most of its revenue on the contractual basis of content sharing with partnership of network companies and not from the actual subscription from the subscribers as most of them refrain to subscribe and access only the free content. The parent company, Sun Group, is planning to invest more into the service by producing original in-house movies and series.

Content

At the time of launch the platform had over 4000 movies, allowed live streaming of over 40 television channels and catch-up TV in four languages.[8] Content available apart from TV and movies are news, comedy clips, originals and music.[9] As of February 2020, it had more than 410 shows and more than 4100 movies.[10]

There are three subscription plans offered for its users on monthly, quarterly and annual basis.[11] [12]

See also

Notes and References

  1. Web site: All TV Channels KTV Channel Online Live All TV Channels Online. www.sunnxt.com. 2020-03-09. 3 November 2020. https://web.archive.org/web/20201103100209/https://www.sunnxt.com/live/inside/480. live.
  2. News: Sun TV Network's OTT platform Sun NXT turns profitable, subs base grows to 15 mn. 2020-02-17. TelevisionPost. en-US. 2020-03-09.
  3. Web site: Sun TV Networks launches multilingual digital platform. PTI. @businessline. 16 June 2017 . en. 2020-03-09. 8 April 2023. https://web.archive.org/web/20230408180011/https://www.thehindubusinessline.com/companies/sun-tv-networks-launches-multilingual-digital-platform/article64305355.ece. live.
  4. Web site: From VOOT to Viu, Sun NXT to Hoichoi, OTT platforms are offering a bounty of regional content. 2017-11-01. Firstpost. en. 2020-03-09. 9 November 2020. https://web.archive.org/web/20201109033023/https://www.firstpost.com/entertainment/from-voot-to-viu-sun-nxt-to-hoichoi-ott-platforms-are-offering-a-bounty-of-regional-content-4187227.html. live.
  5. News: Babu. Gireesh. Sun TV Network plans to invest Rs 150 crore into OTT content platform. 2019-08-11. Business Standard India. 2020-03-09. 5 December 2019. https://web.archive.org/web/20191205192857/https://www.business-standard.com/article/entertainment/sun-tv-network-plans-to-invest-rs-150-crore-into-ott-content-platform-119081100319_1.html. live.
  6. Web site: Sun TV Network's Dream Tv le, DTH, TRAI. en-US. 2020-03-09.
  7. News: Babu. Gireesh. Sun TV expects OTT 20 million subscribers by year end as ad revenue dips. 2019-11-20. Business Standard India. 2020-03-09. 3 March 2020. https://web.archive.org/web/20200303000326/https://www.business-standard.com/article/companies/sun-tv-expects-ott-20-million-subscribers-by-year-end-as-ad-revenue-dips-119112000661_1.html. live.
  8. News: Narasimhan. T. E.. Sun TV's digital platform Sun NXT can be viewed across screen formats. 2017-06-16. Business Standard India. 2020-03-09. 6 September 2019. https://web.archive.org/web/20190906082946/https://www.business-standard.com/article/current-affairs/sun-tv-s-digital-platform-sun-nxt-can-be-viewed-across-screen-formats-117061600358_1.html. live.
  9. Web site: Sun TV Network launches digital content platform, Sun NXT - Exchange4media. Indian Advertising Media & Marketing News – exchange4media. en. 2020-03-09. 3 November 2020. https://web.archive.org/web/20201103111400/https://www.exchange4media.com/digital-news/sun-tv-network-launches-digital-content-platformsun-nxt-69260.html. live.
  10. Web site: Netflix is losing to homegrown OTT players in India — as the country remains addicted to soaps and movies. Business Insider. 2020-03-09. 13 February 2020. https://web.archive.org/web/20200213193259/https://www.businessinsider.in/business/news/netflix-is-losing-to-hotstar-zee5-amazon-prime-video-india-as-the-country-remains-addicted-to-soaps-and-movies/articleshow/74111720.cms. live.
  11. Web site: Sun TV launches subscription VoD service Sun NXT. 2017-06-13. MediaNama. en-US. 2020-03-09. 15 August 2020. https://web.archive.org/web/20200815152001/https://www.medianama.com/2017/06/223-sun-tv-vod-service-sun-nxt/. live.
  12. Web site: SUN NXT - FREQUENTLY ASKED QUESTIONS. www.sunnxt.com. live. https://web.archive.org/web/20190910004803/https://www.sunnxt.com/faq/. 10 September 2019. 2020-03-09.

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