Suminter India Organics Explained

Suminter India Organics
Type:Private
Founder:Sameer Mehra
Area Served:Europe, United States
Industry:Organic farming and distribution
Genre:Organic food & Organic cotton
Products:Organic food and fibers
Num Employees:600
Foundation:2003
Location City:Mumbai
Location Country:India
Homepage:suminterindiaorganics.com

Suminter India Organics is a privately held multinational supplier of certified organic products from India to Europe and the United States. Founded in 2003, Suminter's mission is to give small-scale Indian farmers access to a global $52bn marketplace for certified organic products.[1] In 2016, Suminter was working with over 20,000 farmers[2] in Gujarat, Maharashtra, Kerala, Uttarakhand, and Rajasthan,[3] covering 110000acres of land under organic cultivation. The company focuses on two product lines: non-perishable organic food and organic cotton.

History

After completing his undergraduate studies overseas, Sameer Mehra returned to India in 1998 with the idea of organic contract farming. There was a growing global demand for organic produce and India had unique advantages that made it a natural choice for cultivating these products: tropical weather and varied landscape ensure agro-climatic diversity and a broad range of crops year-round. Due to the high costs as well as local traditions, fertilizers and pesticides have low penetration throughout much of India. With a US$23 billion global market for organic foods in 2002 alone and a huge shortage of supply, Mehra saw an opportunity to supply organic food from India.

In 2003, Mehra founded Suminter India Organics. The company focused its product lines on non-perishable goods and organic cotton largely because spices, grains, and cotton were Indian specialties, and also because they required less intensive supply-chain management as compared to fresh produce. In order to meet global demand, Suminter integrated international organic certification into its operating model to create a "farm to shelf" fully integrated supply chain.

Though this added a 2–3 year gap between sourcing farms and organic procurement, Mehra eventually persuaded small-scale farmers of the long-term value of organic farming. Working with local NGOs, Suminter ensured consistent crop yields, safe farming practices, and a constant demand for produce. Moreover, the company passed on the benefit of higher organic margins, paying farmers a 10–20% premium over conventional products.

Suminter has raised its first round of venture capital funding from Nexus India Capital in 2007.[4]

Suminter India Organics has been part of the Endeavor (non-profit) network since 2009.

Awards

Notes and References

  1. Food For Thought at Suminter India Organics. 1 July 2009. 28 August 2009. Ajita . Shashidhar. DARE.
  2. Organically Speaking. 5 September 2009. 28 August 2009. Ajita . Shashidhar. Business Outlook India.
  3. News: US NGO looking for 'inspirational' entrepreneurs. 25 November 2008. Deepshikha Monga. 23 August 2009. Khomba. Singh . The Economic Times.
  4. News: Nexus India invests in Suminter. 14 March 2008. 23 August 2009. Financial Express.
  5. Intellecap Announces Sankalp 2009 Winners. Intellecap. 29 April 2009. 23 August 2009.