Sumerian Records Explained

Sumerian Records
Founder:Ash Avildsen
Distributor:Virgin Music Group[1]
Country:United States
Location:Los Angeles, California
Washington, D.C.
London, United Kingdom

Sumerian Records is an American record label based in Los Angeles, Washington D.C., and London.[2] The label was founded in 2006[3] by Ash Avildsen.[4] [5] They have signed artists such as Crosses, Poppy, Bad Omens, Animals As Leaders, and I See Stars. In early 2022, Sumerian acquired Behemoth Entertainment, a comic book and video game publisher, in order to increase their merchandise options and further expand the brand.

History

Founded in 2006 in his Venice Beach apartment, Sumerian Records founder Ash Avildsen first released the records Akeldama by The Faceless and For What It's Worth by Stick to Your Guns in order to let people know the label would be dedicated to underground music but also to diversify the genres of the label, as the former falls under deathcore while the latter is typically described as Melodic Hardcore.[6] After waiting a year to release another record, in order to ensure third band on their label was "totally doing their own thing independent from everything else going on in the scene", Sumerian released The New Reign by Born of Osiris. Ash later commented on this release in a 2012 interview with Lambgoat by stating "There is something to be said for not putting out too many records each year to where we're able to give focused energy to each band and album rather than always having several releases come out each month". Sumerian has continued to follow this philosophy throughout its near two decade tenure, never surpassing more than thirty artists on the label at one time and typically following a one record a month release schedule.[7]

Since its inauguration, Sumerian has had several seminal artists in the rock, emo, and alternative genres perform on late night television, such as Asking Alexandria,[8] [9] I See Stars,[10] and Crosses(†††)[11] on Jimmy Kimmel, Bones UK on Seth Meyers,[12] and most recently The Smashing Pumpkins on The Tonight Show with Jimmy Fallon.[13]

Current roster

See main article: List of Sumerian Records artists.

Artists formerly with label

Releases

See main article: Sumerian Records discography.

Charts and sales certifications

Sumerian has garnered three RIAA certified gold records. Their first two awards originated from two singles on Asking Alexandria's debut album Stand Up and Scream (2009): "The Final Episode"[17] and "Not The American Average".[18] [19] Their third was Bad Omens' breakthrough single, "Just Pretend" (2022).[20]

In 2014, Sumerian reunited Grammy-winning[21] actor/rapper Ice-T's Body Count[22] and released its highest-selling album in 20+ years, Manslaughter.[23]

In 2020, they released the first true solo album for Jonathan Davis, lead singer of Korn.[24] [25] The lead single for Jonathan's album "What It Is"[26] went Top 5 at Rock Radio which was a first for Jonathan outside of KoRn.[27] [28]

Sumerian delivered the highest charting alternative radio song for the Smashing Pumpkins in 12+ years for their lead single "Cyr" off their latest album.[29] [30]

Achievements and awards

In 2010, The Grammy Museum at LA Live had a Golden Gods: History of Heavy Metal Exhibit where the original, band sticker-covered Sony Vaio laptop that founder Ash Avildsen started the label on was displayed as a historical item.[31]

In 2017, Sumerian received its first Grammy nomination for Best Metal Performance for Periphery.[32] [33] That year saw Sumerian also have their first box office theatrical film release in American Satan,[34] [35] which debuted in select AMC theatres across the country[36] and went top 20 in its opening weekend on box office mojo.[37] The movie was picked up by Miramax for distribution[38] [39] and Showtime for first window domestic SVOD[40] in the US and SKY in the UK.[41] [42]

In 2018, Sumerian won the best independent label award at the Metal Hammer Golden Gods in the UK and accepted the award on stage at the O2 in London.[43] [44]

In 2019, they received another "Best Metal Performance" Grammy nomination for Between The Buried And Me.[45] [46] In 2019, Guitar World listed two Sumerian artists in the top four guitarists of the decade, Tosin Abasi of Animals as Leaders and female solo artist Nita Strauss,[47] who in addition to her solo career and being Alice Cooper's guitarist,[48] also plays the national anthem for the home games for the LA Rams at Sofi Stadium[49] and for WWE,[50] most recently at WrestleMania 37.[51]

In 2020, the label received its first Best Rock Performance Grammy nomination for Bones UK.[52] [53]

In 2021, Sumerian received the first-ever Grammy nomination in the history of the Recording Academy for a female solo artist in the Best Metal Performance category for Poppy,[54] [55] who also performed at the premiere ceremony.[56]

External links

Notes and References

  1. News: Wiseman. Andreas . Sumerian Records & Films Acquires Comic Book Publisher And Gaming Company Behemoth. 13 April 2022. Deadline Hollywood. March 23, 2022.
  2. Web site: Jill Pedone joins Sumerian Records as Chief Strategy Officer. 18 February 2021.
  3. "Label Profile: Sumerian Records". Alternative Press #263 (June 2010), p. 38.
  4. "VEIL OF MAYA Signs With SUMERIAN RECORDS ", Blabbermouth.net, January 11, 2008, retrieved 27 March 2010
  5. "FELLSILENT Inks U.S. Deal With SUMERIAN RECORDS ", Blabbermouth.net, October 1, 2008, retrieved 27 March 2010
  6. Web site: Ash Avildsen (Sumerian Records) interview. Lambgoat.com. 7 June 2023.
  7. Web site: Sumerian Records . .
  8. Web site: David Arquette/Mike Birbiglia/Asking Alexandria. IMDb. 11 April 2011.
  9. Web site: Asking Alexandria Setlist at Jimmy Kimmel Live, Los Angeles. setlist.fm.
  10. Web site: I See Stars to perform on Jimmy Kimmel Live. Alternative Press. 12 May 2011.
  11. Web site: Watch Crosses (†††) perform on 'Jimmy Kimmel Live!'. Alternative Press. 12 February 2014.
  12. Web site: Bones UK Complete Pandemic Postponed U.S. Late Night TV Debut. Loudwire. 9 September 2020 .
  13. Web site: Watch The Smashing Pumpkins Perform On The Tonight Show Starring…. 2 December 2020. Kerrang.com. 7 June 2023.
  14. Web site: From First To Last sign with Sumerian Records - News - Alternative Press. Alternative Press. 13 January 2015.
  15. Web site: Lilith Czar is the King of Rock. Papermag.com. 19 February 2021.
  16. Web site: OMENXIII signs with Sumerian Records, drops new single and video. Lambgoat.com. 7 May 2022.
  17. Web site: Hellhound Music — Coming Soon. Hellhoundmusic.com. 7 June 2023.
  18. Web site: Asking Alexandria & in This Moment Singles Go Gold in the U.S.. Theprp.com. 6 April 2017.
  19. Web site: L.A. Metal Label Sumerian Records Has Spent 10 Years "Not F—-in' Selling Out". Laweekly.com. 18 May 2016.
  20. Web site: Gold & Platinum. riaa.com. 3 August 2023.
  21. Web site: Ice-T. Grammy.com. 22 April 2021.
  22. Web site: Sumerian Records Signs Body Count. Metalsucks.com. 10 December 2012.
  23. Web site: BODY COUNT: 'Manslaughter' First-Week Sales Revealed. Blabbermouth.net. 18 June 2014.
  24. Web site: Jonathan Davis interview: Solo album, nu-metal and new Korn material. NME. 15 May 2018.
  25. Web site: Jonathan Davis Confirms 'Black Labyrinth' Solo Album Title. Loudwire. 19 March 2018 .
  26. Web site: Hear Jonathan Davis' "Spiritual" New Solo Song "What It Is". 26 January 2018.
  27. Jonathan Davis. Billboard.
  28. Korn. Billboard.
  29. Web site: R/SmashingPumpkins - Cyr has now been on the charts as long as Zero. Reddit.com. 28 January 2021.
  30. Web site: R/SmashingPumpkins - Cyr is actually doing quite well on the radio right now. Reddit.com. 25 December 2020.
  31. Web site: In Conversation: Ash Avildsen. Increativecompany.com. 7 June 2023.
  32. Web site: Periphery. Grammy.com. 23 November 2020.
  33. Metal Upstarts Baroness, Gojira & Periphery Reflect on 2017 Grammys, Why They 'Had a Blast Losing'. Billboard.
  34. Web site: In American Satan, Game of Thrones' John Bradley eats plates of coke. Theverge.com. 24 October 2017.
  35. Web site: American Satan. IMDb. 13 October 2017.
  36. Web site: American Satan. Amctheatres.com. 12 October 2017 .
  37. Web site: American Satan. Boxofficemojo.com.
  38. Web site: Thanks to Miramax, the whole world gets to see American Satan. | Dropping out of college, Pulp fiction, Rock and roll. Pinterest.com.
  39. Web site: Film Review: American Satan. New-transcendence.com. 13 February 2018 .
  40. Web site: 'American Satan' is coming to Showtime. Alternative Press. 27 June 2018.
  41. Web site: American Satan Is Now Available On Sky!. 12 June 2018. Kerrang.com. 7 June 2023.
  42. Web site: AMERICAN SATAN now available on Sky Cinema; TV series spin-off 'Paradise City' set to launch . Thenoisecartel.com. 11 June 2018 .
  43. Web site: Winners of the Metal Hammer Golden God Awards 2018 Announced. Udiscovermusic.com. 11 June 2018.
  44. Web site: Metal Hammer Golden Gods hammered out. Completemusicupdate.com. 7 June 2023.
  45. Web site: Between the Buried and Me. Grammy.com. 23 November 2020.
  46. Web site: Meet First-Time GRAMMY Nominee Paul Waggoner. Grammy.com. 15 January 2019.
  47. Web site: The 20 best guitarists of the decade. Guitarworld.com. 30 December 2019.
  48. Web site: Nita Strauss discusses how she came to play with Alice Cooper, how to stay healthy on the road, and more . Guitargirlmag.com. 27 November 2017.
  49. Web site: NITA STRAUSS to 'Set the Tone' at LOS ANGELES RAMS' Home Games This Season. Blabbermouth.net. 23 August 2020.
  50. Web site: Nita Strauss shreds the US national anthem at WWE's NXT TakeOver: Stand and Deliver. Guitarworld.com. 8 April 2021.
  51. Web site: Nita Strauss on Kicking off WrestleMania 37 Week. Wrestlinginc.com. 7 April 2021 .
  52. Web site: Bones UK. Grammy.com. 15 December 2020.
  53. Web site: BONES UK Take 'People Power' to the Grammys - Interview. Loudwire. 24 January 2020 .
  54. Web site: Poppy: First Solo Female Metal Grammy Nominee is Out to Smash More Boundaries. Revolvermag.com. February 2021.
  55. Web site: Poppy. Grammy.com. 22 April 2021.
  56. Web site: Poppy to Play New Song During Grammys Premiere Ceremony. Loudwire. 14 March 2021 .

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