Sugar Rush (film) explained

Sugar Rush
Director:Kayode Kasum
Producer:Jade Osiberu
Abimbola Craig
Starring:Adesua Etomi
Bisola Aiyeola
Bimbo Ademoye
Music:Gray Jones Ossai
Cinematography:Femi Awojide
Editing:Kayode Kasum
Jadesola Osiberu
Studio:GreOH Media
Empire Mates Entertainment
Jungle FilmWorks
Distributor:FilmOne Entertainment
Runtime:122 minutes
Country:Nigeria
Language:English
Yoruba
Gross:₦287 million

Sugar Rush is a 2019 Nigerian crime action comedy film written by Jadesola Osiberu and Bunmi Ajakaiye, and directed by Kayode Kasum. The film stars Adesua Etomi, Bisola Aiyeola and Bimbo Ademoye in the lead roles.[1] The film had its theatrical release on 25 December 2019 coinciding Christmas and opened to mixed reviews from critics.[2] [3] Despite the mixed reviews, the film became a box office success and became the fourth highest grossing Nigerian film of all time.[4]

Plot

Sugar sisters accidentally discover $800,000 in the house of a corrupt man, Chief Douglas. In the next couple of days, they start to spend some of the money only to meet their Waterloo when mafias come to claim the stake of the money. However, the news got to the EFCC where they issued a search warrant for the Sugar sisters, but weren't able to find any money. Unknowingly for them Andy, Sola's boyfriend had already stolen the money. Unfortunately as they were trying to get the money back from him, he lost his life in the process and the money was stolen by someone else. Gina, the head of the mafias sent her men to abduct the Sugar sisters and coerce them to stealing more money from "The White Lion", Anikulapo, a notorious man known for having most of Nigeria's asset. Who was also Gina's husband. So the Sugar sister's team up with some EFCC officials and successfully stole the money. Gina met them at the hideout and asked for her money, where she met the head of EFCC, who apparently admitted that she killed Chief Douglas because the money was meant to be hers. But Anikulapo caught up with them and demanded for his money. Things got heated up and there was a shoot out. Gina lost her life in the process. Luckily the sugar sisters and EFCC officials were able to escape with the money. Unfortunately Anikulapo caught up with them, took the money and demanded they be executed in a fire. But thankfully they were able to escape with the help of Bola and Sola sugar. It then ended in a scene where Anikulapo found out the money was incomplete and fake. Luckily the Sugar sisters and their mother left their house and traveled out of the country.

Cast

Production

The principal photography of the film held for 14 days across different locations in Lagos.[5]

Box office

The film grossed ₦40 million in the opening weekend since the Christmas release and become the fifth highest grossing Nollywood film in 2019 with ₦58.76 million. The film entered the ₦100 million club in January 2020.

Reception

Nollywood Reinvented rated the movie a 51%[6] citing that the movie is "that new nollywood formula at its most potent: high tech gadgets plus famous celebrities plus comedy equals blockbuster". It praises the performances by Bimbo Ademoye and the directing from Kayode Kasum but concludes saying "Sugar Rush is best described as visually exciting mindless fun".

In its review,[7] Nollywood Post says "Sugar rush was able to capture its audience’s attention from the beginning. It was a good choice to start with the torture scene. One is immediately curious to find out what had led to the event and that is laudable. Not only did it start well, but the series of comedic events in the story are also quite entertaining"

Nigerian Entertainment Today said "Sugar Rush is not perfect but as comedy movies go, it is a more holistic package than all the other big box office comedies that have been released in the last decade. It certainly nails the acting better, nails the direction better and nails the dialogues and sub-plots better. It maintains the right visual aesthetic without being unnecessarily fluffy, which can’t be said about the other big comedy movies of the last decade."[8]

Awards and nominations

YearAwardCategoryResultRef
2020Best of Nollywood AwardsBest Supporting Actress – English[9]
Best Actress in a Lead role –English
Best Supporting Actor –English
Movie with the Best Comedy
Most Promising Actor
Movie with the Best Editing
Movie with the Best Cinematography
Movie of the Year
Director of the Year

Notes and References

  1. Web site: COMING SOON: Sugar Rush. nollywoodreinvented. 2019-10-30. Nollywood REinvented. en-US. 2020-01-08.
  2. Web site: Box Office Review: 'Sugar Rush' serves just laughter and nothing else - Premium Times Nigeria. 2020-01-05. en-GB. 2020-01-08.
  3. Web site: Sugar Rush review: Worth a watch, but dips at the end. Ajao. Kunle. 2019-12-28. Sodas 'N' Popcorn Blog. en-US. 2020-01-08.
  4. Web site: Top 5 Nollywood movies that won at the box office in 2019. 2019-12-31. www.pulse.ng. en-US. 2020-01-08.
  5. Web site: Jade Osiberu completes 'Sugar Rush' featuring D'Banj ahead of Christmas release. 2019-10-25. Pulse Nigeria. en-US. 2020-01-08.
  6. Web site: Sugar Rush Movie Review . Nollywood Reinvented . 3 July 2020 . 2020-07-05.
  7. Web site: Sugar Rush Movie Review . Nollywood Post . 2020-07-08.
  8. Web site: Okunola. Akindare. 2020-02-15. A Review of Sugar Rush, The Best Nollywood Comedy Film of The Last Decade. 2021-03-27. Nigerian Entertainment Today. en-US.
  9. Web site: Augoye. Jayne. 2020-12-07. BON Awards: Laura Fidel, Kunle Remi win Best Kiss (Full List of Winners). 2021-06-13. en-GB.