| MTV Sub | |
| Launch Date: | (as TVTV!) |
| Language: | Finnish |
| Picture Format: | / 576i (SDTV) 1080i (HDTV) |
| Owner: | MTV Oy |
| Country: | Finland |
| Area: | Finland |
| Former Names: | TVTV! (February 2000 – August 2001) Subtv (August 2001 – January 2008) Sub (January 2008 – December 2022) |
| Sister Channels: | MTV3 (HD) MTV Ava (HD) MTV Aitio (HD) MTV Viihde (HD) MTV Max (HD) MTV Urheilu 1 (HD) MTV Urheilu 2 (HD) MTV Juniori (HD) |
| Website: | www.mtv.fi/sub |
| Terr Serv 1: | Digital terrestrial |
| Terr Chan 1: | Channel 6 |
MTV Sub (formerly TVTV!, Subtv and Sub) is a Finnish television channel owned by MTV Oy. The previous owner Alma Media sold Sub and its sister channels (MTV3, C More Max, MTV Ava Radio Nova and Sävelradio) to Swedish Bonnier and Proventus in 2005.
Sub is an entertainment channel directed at teens and young adults. Programs are mostly imported and of U.S. origin. Sub also shows reruns of popular and cult TV shows. Recently, the share of domestic programming has grown remarkably.
The channel's highest viewership of all time was attracted in 2009, when the finale of Big Brother 2009 was aired.
| Original title | Country | Finnish title | Genre |
|---|---|---|---|
| American Idol |  United States | Reality | |
| Baywatch | United States | Action drama | |
| The Ben Stiller Show | United States | Comedy | |
| Big Brother |  Finland | Big Brother | Reality |
| Daisy of Love | United States | Bändärille sulhanen | Reality |
| Chuck | United States | Action-comedy | |
| The City | United States | City | Reality |
| Cold Feet |  United Kingdom | Rimakauhua ja rakkautta | Drama |
| United States | Live action | ||
| T@gged | United States | Thriller | |
| United States | Live action | ||
| The Dudesons | Finland | Duudsonit | Reality |
| King of the Hill | United States | Kukkulan Kuningas | Animation |
| Kommissar Rex |  Austria | Poliisikoira Rex | Police drama |
| Marienhof |  Germany | Soap opera | |
| Oggy and The Cockroaches |  France | Oggi ja torakat[1] | Traditional animation |
| The Simpsons | United States | Simpsonit | Animated sitcom |
| Smallville | United States | Action drama | |
| Stargate SG-1 |  Canada | Tähtiportti | Science fiction |
| The X Factor USA | United States | Reality | |
| Amor Bravio |  Mexico | Valiant Rakkaus | Live action |
Subteksti was Sub's teletext service. It contained music news, TV schedules and interactive services like chats and mobile phone games and services.