| Subliminal | |
| Type: | studio |
| Artist: | Maître Gims |
| Cover: | Subliminal-album-by-maitre-gims.jpg |
| Border: | yes |
| Released: | 20 May 2013 (Standard Edition) 2 December 2013 (La face cachée) |
| Recorded: | 2012–2013 |
| Genre: | |
| Length: | 69:05 (Standard Edition) 82:41 (La face cachée) |
| Label: | Wati B, MMC (Standard Edition) Wati B, Jive Records (La face cachée) |
| Prev Title: | Pour ceux qui dorment les yeux ouverts |
| Prev Year: | 2006 |
| Next Title: | Mon coeur avait raison |
| Next Year: | 2015 |
Subliminal (in French pronounced as /sybliminal/) is the debut solo album by Congolese-French singer and rapper Maître Gims. The 18-track album was released 20 May 2013 on Wati B and Monstre Marin Corporation, the latter founded by Maître Gims himself. The lyrics were all by Maître Gims whereas the music was by Maître Gims, Renaud Rebillaud and Stan-E Music. The album was a great success charting in France (reaching #2), Belgium (reaching #1) as well as charting in Switzerland.
On 2 December 2013, it was reissued and titled Subliminal / La face cachée (in French pronounced as /la fas kaʃe/,), including 6 additional tracks for a total of 24 tracks. By 31 August 2015, the album had accumulated a total of more than 1,000,000 copies sold in France.[1] In March 2021, "Bella" combined 488 million views.
In 2012, Maître Gims announced via social networks that he was preparing a comic strip entitled Au cœur du Vortex. Along with the design, Maître Gims is developing a concept textile brand: Vortex VX.
Although the announcement of a solo album by Maître Gims had been announced for a while, it was 29 January 2013, in the video Welcome to the Wa Part. 4: La Consécration, which he announced the release of his solo album Subliminal for 20 May 2013.
On 1 March 2013, Maître Gims broadcast "Meurtre par strangulation", an extract from his album accompanied by a clip. On 15 March he unveiled "J'me tire", the second extract. This track was the first single from the album and it was accompanied by a music video. He ranked number 1 in the Top 50 for four weeks starting 18 March 2013.[2]
In 2012, Maître Gims announced through social network that he was preparing for an animated series titled Au cœur du Vortex and in conjunction was developing a clothing line to be named Vortex VX.
The greatly expected solo album was heavily promoted by Maître Gims in an announcement through his video "Welcome to the Wa Part. 4: La Consécration".
A series of consecutive releases of unpublished materials called Ceci n'est pas un Clip were released in anticipation:
On 1 March 2013, Maître Gims also released "Meurtre par strangulation" (M.P.S.) as a first pre-release from the Subliminal album.
On 15 March 2013, just two weeks later, he released a second track from the album "J'me tire", that topped the SNEP official French Singles Chart.
From its first week of operation, the album Subliminal is certified platinum: it sells 66,000 copies in actual album sales, but has however sold 100,000 copies including in-store sales.[3] A month after its release, Subliminal sold 200,000 copies and was certified double platinum.[4] Then, three months after its release, it was certified triple platinum with 300,000 sales. The album would end up being double diamond disc for over 1,000,000 in sales.[5]
| Chart (2013) | Position | |
|---|---|---|
| Belgian Albums (Ultratop Wallonia)[6] | 11 | |
| French Albums (SNEP)[7] | 3 | |
| Chart (2014) | Position | |
| Belgium Albums (Ultratop Wallonia)[8] | 16 | |
| French Albums (SNEP)[9] | 10 |