Subaru Stella Explained

Subaru Stella
Manufacturer:Subaru (2006–2011)
Daihatsu (2011–2023)
Aka:Daihatsu Move
Production:2006–2023
Class:Kei car
Body Style:5-door hatchback
Layout:Front-engine, front-wheel-drive or all-wheel-drive
Engine:658 cc EN07D DOHC AVCS I 4
658 cc EN07X DOHC I 4 supercharged
40 kW electric motor
Transmission:5-speed manual
iCVT
Wheelbase:23601NaN1
Length:33951NaN1
Width:14751NaN1
Height:16451NaN1
Weight:9301NaN1

The Subaru Stella is a 5-door kei car produced by Subaru starting in June 2006. The Stella is based on the same architecture as the Subaru R2. It can be considered as a direct replacement of the Subaru Pleo, although the Pleo soldiered on for another four years. It was Subaru's re-entry into the market segment dominated by the Suzuki Wagon R and the Daihatsu Move, hoping to recapture market share after the R2's lower-than-expected sales. The Stella's dimensions are more parking structure-friendly where vehicle stacking is utilized over the Pleo. The most recent generation Stella is a rebadged Daihatsu Move.

The name Stella is Italian for "star", a reference to Subaru being the Japanese name for the Pleiades star cluster.

Electric version

In June 2008, Subaru unveiled a concept version on an electric vehicle by combining the Stella platform with the electric drive from the Subaru R1e,[1] which uses TEPCO lithium-ion batteries.[2]

It was showcased at the G8 Summit on 7 July 2008.[2] Fuji announced in June 2009 that it planned to sell 170 units through March 2010, primarily to fleet and government users in Japan, with deliveries beginning in late July.[3]

It was also intended to be sold in the European Union starting September 2010,[4] but never was.

Successor

Due to the 2008 investment of Toyota,[5] the Stella was replaced by a rebadged Daihatsu (a Toyota subsidiary).[6] Subaru immediately started selling one rebadged Toyota, the Subaru Dex, but kept making the Stella and some other kei products for a few years longer than initially planned. The second-generation Stella (model code LA100) was introduced in Japan on 11 May 2011 and is a rebadged Daihatsu Move.

The third generation Stella (LA150/160) was introduced in December 2014. It was discontinued at the end of June 2023, although sales from stock were set to continue into early 2024. Originally, the Stella was scheduled to be replaced by the succeeding (seventh) generation of the Daihatsu Move, but after the scandal involving rigged safety tests at Daihatsu the Stella was withdrawn from the market along with several other Daihatsu models.

Sales

!Year!Japan[7]
200636,295
200749,958
200844,836
200933,680
201029,333
201123,205
201221,821
201323,439
201414,927
201515,841
201611,742
20177,037
20186,560
20195,416
20204,149
20213,097
20223,475
20231,700

Notes and References

  1. http://www.fhi.co.jp/english/contents/pdf_en_46430.pdf "Fuji Heavy Industries press release"
  2. Web site: Electric Subaru revealed . 2008-06-30 . Vicky . Parrott . 2010-02-22.
  3. Web site: Unveiled: Subaru Plug-In Stella EV . 2009-06-05 . 2010-02-22.
  4. Web site: bases . 2010-02-22 . es . dead . https://web.archive.org/web/20090822055619/http://movele.ayesa.es/movele2/muestraVehiculos.php . 2009-08-22 .
  5. News: Yumiko. Nishitani. 2008-04-11. Japan's Fuji Heavy shares rally on expanded alliance with Toyota group. Thomson Financial News. https://web.archive.org/web/20080413191605/http://www.forbes.com/markets/feeds/afx/2008/04/11/afx4878408.html. dead. April 13, 2008. 2010-02-22.
  6. Web site: Gardiner. Justin. 2008-04-16. Subaru to stop making Kei Cars. Autoblog.com. 2010-02-22.
  7. Web site: スバル ステラ 新車販売台数推移/売れ行き(生産台数)と生産状況は?生産工場も - 株式会社アイディーインフォメーション . Subaru Stella new car sales trends/sales (production volume) and production status? production factory too . 2024-04-15 . id-information.co.jp . ja.